Digital Manager

About us: Puttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game, while also serving world-class food and full bar in a cool environment. The Puttshack experience is really all about having fun – and doing something fun – together.
Our Vision – To be the universal answer to the question ‘Where should we get together’
Our Mission – To create lasting memories for people of all generations through a shared, world-class entertainment experience
Our Values
Bring your ‘A’ game – We strive for excellence in everything we do
Lead the Way – Our associates (staff) embrace and are inspired by change
Own the Fun – We revel in our guests’ enjoyment
Care Deeply – We take great care of our guests, our associates and the communities we call home
Locations: Puttshack HQ
Working Hours: 45 hours per week, Monday to Friday with occasional weekend work
Pay Range: DOE (basic) + discretionary bonus
Reports to: Marketing & Sales Director
Role Overview
We are seeking an experienced, commercially driven Digital Manager to oversee the planning, execution, and optimisation of our digital strategy. This pivotal role is responsible for using data analytics to drive digital marketing performance, optimising our digital customer experience, as well as leading e-commerce and conversion initiatives across our owned and paid channels. You’ll collaborate cross-functionally to ensure that digital activities are aligned with brand goals and commercial KPIs.
Responsibilities

• Develop and implement the UK\’s digital marketing strategy, including paid media, website, social media, CRM and other digital channels
• Manage the Puttshack UK CRM and PS Perks loyalty programmes (including customer journeys, the database management, segmentation and reporting of the programmes)
• Collaborate with cross-functional team to ensure that broader marketing initiatives are integrated across all channels and that digital initiatives are integrated into the business
• Own the UK digital marketing budget (CRM, Digital Paid Media and Web), working closely with finance to make sure budgets are managed and tracked effectively
• Manage the UK Digital Agency to deliver a calendar of paid media digital campaigns that are optimised, on brand and deliver full funnel results
• Lead the development, creation and execution of the company\’s content marketing strategy, ensuring that content and presence is optimised for search engines and social media platforms and aligned with business objectives.
• Review and lead any integration of new digital systems, ensuring the UK business needs are met and systems fit for purpose
• Ensure Puttshack UK is compliant with GDPR laws at all digital touchpoints, managing UK Perks and PS Cloud databases to high data hygiene standards
• Drive the growth of PS databases, ensuring all touchpoints are continually optimised to help hit digital targets
• Management of digital coupon codes for in-venue activations
• Delivery of comprehensive monthly trade reporting and adhoc reports on all digital activity using tools such as Google Analytics, Google Tag Manager, and data dashboards; deliver insights and recommendations for continuous improvement
• Oversee the design and development of the company\’s digital assets, including website and social media channels, ensuring they are user-friendly, engaging, and aligned with brand guidelines.
• Stay up to date with digital marketing trends and technologies and recommend new strategies and tactics to enhance Puttshack’s digital presence.

Requirements

• Proven experience in a digital management role (+5 years), preferably within the hospitality or entertainment industry
• Experience with content management and CRM systems (Wordpress, Braze and Punchh)
• Strong analytical skills, with the ability to analyse and interpret complex data sets to inform decision-making.
• Excellent communication skills, with the ability to articulate complex concepts and strategies to stakeholders at all levels of the organization.
• Deep understanding of digital marketing channels, technologies, and best practices, including SEO, SEM, email marketing, social media, mobile, and web development.
• Creative problem solver with the ability to think strategically and execute tactically.
• The Company reserves the right in its absolute discretion to add to your duties or amend this job description at any time.
• In addition to the above duties you will carry out such other duties as the Company reasonably directs from time to time.

Offerings

• Free golf & 50% discount on food and drink for up to 6.
• Hybrid working
• 25 days holiday plus bank holidays
• Discretionary annual bonus
• Onboarding plan to set you up for success!
• Access to continuous development through a blended learning approach.
• The option to join Puttshack’s Private Medical Insurance
• Access to Medicash – Our health Cash back benefits platform! Includes, Dental Cover, gym discount, specialist health consultations, health screening, virtual GP, Employee assistance program, medicash discount perks and much more!
• Private Medical insurance
• Enhanced maternity & Paternity
• Refer a friend – Up to £500 referral fee* (T&Cs apply)
• Generous expense policy* (T&Cs apply)
• Enrolment to our communication community – PuttApp
• Wagestream membership – access 50% of your wages as you work, building pots and financial support.

If your skills, experience and core values align with this opportunity & ours, we encourage you to apply and become a part of our team, where your skills and passion can make a real impact. #J-18808-Ljbffr