Shopper Marketing and E-commerce Manager

Title: Shopper Marketing and E-commerce Manager – UK

Salary:
up to £52,000 including car allowance + Performance bonus up to 9% base salary per annum (paid bi-annually), and comprehensive benefits package including healthcare plan, life insurance, 25 days holiday. Group personal pension with 4% contribution, Occupational Maternity pay plus SMP

Location:
This is a
Home-based role
with occasional travel requirements including, Client offices (Essex) when required, Team meetings (Midlands region), Retailer meetings, Agency and supplier meetings.

About the role

Our client, a well-established speciality food company within the premium market, is seeking an exceptional
Shopper Marketing and E-commerce Manager
to join their Mainstream Commercial Team to drive the implementation of shopper marketing strategies across both traditional retail and digital channels.

• The successful candidate will be responsible for the implementation of the Shopper Marketing strategy for both bricks & mortar and retailer online across the Multiples, Convenience, Discounter and Online channels (omni-channel).
• In addition to this the successful candidate will have an account manager role looking after our E-commerce customers with potential development into new areas.

• The role will encompass:

• support further development of Shopper and E-commerce focus within the business.

• Increased engagement with the trade.
• Market leading Shopper campaigns.
• Develop insights via research, campaign analysis, industry reports & network and turn these into actions / campaigns that will deliver learnings and / or return on investment.

• Management of online retailers

• The role involves working in a fast-paced everchanging environment, requires a pro-active & creative approach and deliver against specific timescales.

Responsibilities

• Develop and implement Shopper Marketing to include initiatives / tactics across the Multiple, Discounter, Convenience & Online channels:

• To align with the Category vision, Brand strategy and individual retailer/channel objectives.

• To be market leading with the aim of driving shopper acquisition, retention of shoppers and turn them into brand loyalists.

• To be delivered through a shopper lens, creative & out-of-the box thinking to clearly differentiate our client from competitors and for our client to be seen as a shopper though-leader.

• Understand the Shopper including .com path to purchase with the aim to maximize influencing and converting shoppers at key / most relevant touchpoints.

• Support with the development of best in class Online & Mobile optimisation (brilliant basics):

• Responsible for understanding platform guidelines at retailer / channel level.

• Responsible for implementation (Brandbank / self-serve) and maintenance tracking dashboards.

• Analyse all Shopper and .com campaigns with the aim of gathering insights and learnings for future campaign planning.

• Share campaigns, learnings and performance at retailer level with relevant Account Manager to leverage with customers.
• Build strong relationships with retailer media contacts.
• Pro-actively identify and implement cross-category collaborations.
• Budget management process and tracker.
• In this cross functional role it will be essential to build strong and collaborative relationships across the wider business with focus on cross-sector.

• Work closely with Third party agencies / 3rd party suppliers to support the development of shopper focussed campaigns, creative & message and hold them accountable for success.

• Including campaign, creative and content development > briefs, ideation, liaise with the Marketing for input and final sign-off.

• Industry and competitor campaign / activation tracking.

• Build external network with the aim of bringing learnings and insights into the business.
• Manage Retail accounts as assigned to pro-actively grow the core business.

Skills

• Excellent communication, interpersonal and influencing skills.
• Excellent relationship management skills with the ability to engage, negotiate and manage key stakeholders and suppliers.
• Excellent analytical and problem-solving abilities.
• Results orientated with ability to plan and deliver against project deadlines.
• Strong analytical skills.
• Commercially and financially astute with experience of managing budgets.
• Resilient, self-motivated and able to work well under pressure.
• Creative thinking.
• Pro-active approach.
• Agility and flexibility.

Qualifications and Experience

• Hold a degree level or equivalent qualification.
• 2-4 years Shopper Marketing / Brand Management, and / or Digital experience across Multiples / Convenience / Discounter / ROI / Online channels.
• Understands shopper, consumer and customer landscapes and the ability to engage and lead with customers.
• Proven track record demonstrating genuine interest in the retail environment, understanding customer strategy and the ability to develop & deliver a compelling & engaging story.
• Be highly organised and driven with an ability to manage multiple tasks / projects & a diverse workload, be pro-active, action orientated and be able to use initiative.
• Project Management skills.

Eligibility: Only applicants with UK residency and full visa status will be considered. Applications from those outside of the UK will not be shortlisted.