At a Glance
- Tasks: Shape and manage brand identities while driving innovative marketing strategies.
- Company: Purpose Driven Foods, a dynamic company focused on impactful brands.
- Benefits: Competitive salary, bonus, pension, 25 days holiday, and flexible working options.
- Other info: Diverse and inclusive workplace with excellent training opportunities.
- Why this job: Join a passionate team and make a real difference in the food industry.
- Qualifications: 2+ years in marketing, strong analytical skills, and creativity.
The predicted salary is between 45000 - 55000 € per year.
We are looking for a superstar Brand Manager! Reporting into the Marketing Lead, the Brand Manager will play a pivotal role in shaping and managing the brand identities, voices, strategies and market presence of brands across the Purpose Driven Foods portfolio, while having sole responsibility for one of our super exciting new brands.
Responsibilities
- Brand Strategy: Collaborate with the Marketing Lead to develop and implement a comprehensive brand strategy that aligns with the company's overall goals. Ensure consistency in brand messaging and visual identity across all touchpoints.
- Brand Positioning: Identify and reach target audiences, identify market trends, and competitor positioning. Define and refine the brand's positioning to resonate with consumers and differentiate our brands in the market.
- Brand Activation: Work closely with the Marketing Manager and other teams to develop and execute integrated marketing campaigns that drive brand awareness, product trial and engagement. Implement initiatives to activate the brand through partnerships, events, and sponsorships.
- Collaboration: Collaborate with product development, sales, and marketing teams to ensure alignment on brand strategies and messaging. Provide guidance on product packaging, labelling, and overall presentation to ensure brand consistency.
- Creative Development: Create visual and written content to communicate the brand story effectively. Work with external agencies and internal creative teams to develop impactful and on‐brand materials.
- Social Media & Digital Presence: Manage the brand presence on social media platforms, creating engaging content and fostering community engagement with our target audiences and groups. Collaborate with internal and external digital marketing teams/agencies to optimise online visibility and customer interaction. Monitor online trends and incorporate relevant strategies to enhance the brand's digital presence. Collaborate with the Marketing Manager to optimise our e-commerce strategy using CRM tools.
- Performance Tracking: Track and analyse key performance indicators to measure the success and ROI of brand initiatives and adjust strategies accordingly.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of proven experience in marketing roles within the food and beverage industry.
- Strong analytical and strategic thinking skills.
- Experience in community building directly or indirectly.
- Excellent communication and interpersonal abilities.
- Ability to think creatively and strategically.
- Demonstrated success in developing and implementing effective brand strategies from scratch.
- Familiarity with digital marketing and social media trends.
Benefits
- Salary - £45,000 - £55,000 dependent on experience
- Bonus
- Pension
- 25 days holiday & all the Bank Holidays
- 3 duvet days a year
- Training throughout the year
- A grown up environment with flexible working options likely including yoga or early morning spinning
- Plenty of healthy products to treat your friends and family with
At Purpose Driven Foods & ECW we believe that a diverse team of enthusiastic, hard‐working, skilled people is pivotal to success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Brand Manager in London employer: Purpose Driven Foods | B CorpTM
At Purpose Driven Foods, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our Brand Manager role offers not only competitive salaries and generous benefits, including flexible working options and continuous training, but also the opportunity to make a meaningful impact in the food and beverage industry. Join us in a dynamic environment where your creativity and strategic thinking will be valued, and where you can grow alongside a diverse team dedicated to making a difference.
Contact Detail:
Purpose Driven Foods | B CorpTM Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your brand knowledge! When you get that interview, be ready to discuss the latest trends in the food and beverage sector. Bring examples of brands you admire and how you’d position them differently – it’ll show you’re passionate and informed.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you love, like Purpose Driven Foods, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through us means you’ll be in the loop for any exciting opportunities that come up in the brand management space.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for branding shine through! Share specific examples of how you've shaped brand identities in the past and what excites you about working with Purpose Driven Foods.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in the food and beverage industry and how it aligns with our mission. We want to see how you can contribute to our brand strategy!
Be Creative:Don’t be afraid to showcase your creativity in your written application. Whether it’s through a unique format or engaging language, we love seeing candidates who think outside the box and can communicate a brand story effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Purpose Driven Foods | B CorpTM
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity and values. Understand their mission in the Purpose Driven Foods space and be ready to discuss how you can contribute to their brand strategy. This shows genuine interest and helps you align your ideas with their vision.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to inform brand strategies in your previous roles. Highlight any experience you have with tracking performance indicators and adjusting strategies based on insights. This will demonstrate your strategic thinking and analytical prowess.
✨Bring Creative Ideas to the Table
Think of a few innovative marketing campaigns or brand activations that could work for their new brand. Presenting fresh ideas during the interview not only showcases your creativity but also your proactive approach to brand management.
✨Engage with Their Digital Presence
Familiarise yourself with their social media channels and online presence. Be ready to discuss what you like about their current digital strategy and suggest improvements. This shows that you're not just a passive candidate but someone who actively engages with the brand.
