At a Glance
- Tasks: Shape and manage brand identities while driving innovative marketing strategies.
- Company: Join Purpose Driven Foods, a mission-driven company focused on improving global metabolic health.
- Benefits: Enjoy a competitive salary, bonus, 25 days holiday, and wellness perks like yoga classes.
- Other info: Be part of a dynamic team that values diversity and personal growth.
- Why this job: Make a real impact in the food industry while promoting healthier choices for everyone.
- Qualifications: 2+ years in marketing, creativity, and strong communication skills are essential.
The predicted salary is between 50000 - 60000 £ per year.
Who are Purpose Driven Foods? The mission - IMPROVING THE METABOLIC HEALTH OF THE WORLD – ONE SLURP, BITE OR CRUNCH AT A TIME. The world is facing a metabolic health epidemic. Obesity is set to double in the next decade. Alzheimer’s, Type 2 diabetes, fatty liver and heart diseases are on the rise. Mental health issues are increasingly common. The food we eat (often packed full of carbs and sugar) is largely to blame. Fortunately, the solution is clear. Keeping your carb intake down, whilst cutting out sugar and seed oils has been scientifically proven to improve your all-round metabolic health. That’s where we come in. Our founders - Tom & Ben – realised that with years of experience & knowledge in their respective fields, they had the ingredients to build a brand that could make a real difference. We’ve brought science and food together to create a range of delicious, healthy products, enabling you to enjoy the complete “foodie experience”. This is food, with no compromise just joy. We want to kickstart a new generation of health, shining a light on the dark side of household staples and offering clean alternatives that hero flavour, flavour, flavour! We’re an ambitious bunch who want to change the world and make a real difference to people’s lives.
The Role
We are looking for a superstar Brand Manager! Reporting into the Marketing Lead, the Brand Manager will play a pivotal role in shaping and managing the brand identities, voices, strategies and market presence of brands across the Purpose Driven Foods portfolio. But with sole responsibility for one of our super exciting new brands.
Responsibilities:
- Brand Strategy: Collaborate with the Marketing Lead to develop and implement a comprehensive brand strategy that aligns with the company's overall goals. Ensure consistency in brand messaging and visual identity across all touchpoints.
- Brand Positioning: Identify and reach target audiences, identify market trends, and competitor positioning. Define and refine the brand's positioning to resonate with consumers and differentiate our brands in the market.
- Brand Activation: Work closely with the Marketing Manager and other teams to develop and execute integrated marketing campaigns that drive brand awareness, product trial and engagement. Implement initiatives to activate the brand through partnerships, events, and sponsorships.
- Collaboration: Collaborate with product development, sales, and marketing teams to ensure alignment on brand strategies and messaging. Provide guidance on product packaging, labelling, and overall presentation to ensure brand consistency.
- Creative Development: Create visual and written content to communicate the brand story effectively. Work with external agencies and internal creative teams to develop impactful and on-brand materials.
- Social Media & Digital Presence: Manage the brand presence on social media platforms, creating engaging content and fostering community engagement with our target audiences and groups. Collaborate with internal and external digital marketing teams/agencies to optimise online visibility and customer interaction. Monitor online trends and incorporate relevant strategies to enhance the brand’s digital presence. Collaborate with the Marketing Manager to optimise our e-commerce strategy using CRM tools.
- Performance Tracking: Track and analyse key performance indicators to measure the success and ROI of brand initiatives and adjust strategies accordingly.
Do you have the skills?
This position requires a creative and strategic thinker with a passion for branding, a keen understanding of consumer behaviour, and the ability to collaborate effectively with cross-functional teams. The willingness to get involved in cross functional activities outside of your remit is of paramount importance of course, being an SME – packing boxes, taking the bins out and keeping our Head of Happiness office dog company with ear scratches and treats is all part of the gig!
Bachelor's degree in Marketing, Business, or a related field. 2+ years of proven experience in marketing roles within the food and beverage industry. Strong analytical and strategic thinking skills. Experience in Community building directly or indirectly. Excellent communication & interpersonal abilities. Ability to think creatively and strategically. Demonstrated success in developing and implementing effective brand strategies from scratch. Familiarity with digital marketing and social media trends.
INTERESTED? HERE’S WHAT YOU CAN EXPECT WORKING WITH US.
Salary - £50,000 - £60,000 dependent on experience. Bonus. Pension. 25 days holiday & all the Bank Holidays. 3 duvet days a year just because… Training throughout the year – just because we are a start up doesn’t mean we don’t want to invest in our people. A truly grown up environment – we are office based as we are building something special, but we know people have lives to lead. We treat you with respect and as an adult. Who doesn’t love a yoga class or an early morning spinning session? Plenty of fantastic healthy product to treat your friends and family with.
Want to know more? We hope so... We’d love to receive and review your application. We will start the recruitment process immediately so get in touch with our Talent Partner ECW Search. Due to GDPR, CV's or applications sent via email/social media, will not be kept or considered, please apply via the link provided or via the ECW Search contact email above. At Purpose Driven Foods & ECW we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Brand Manager in Slough employer: Purpose Driven Foods | B Corp™
At Purpose Driven Foods, we are not just about creating delicious, healthy products; we are committed to improving the metabolic health of the world. As a Brand Manager, you will thrive in a supportive and dynamic environment that values creativity and collaboration, with ample opportunities for personal and professional growth. Enjoy a competitive salary, generous holiday allowance, and a culture that prioritises work-life balance, all while being part of a mission-driven team dedicated to making a meaningful impact.
Contact Details:
Purpose Driven Foods | B Corp™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups related to branding and marketing. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand management. Include case studies, campaigns you've worked on, and any creative content you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Purpose Driven Foods, and express your interest in working with them. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest developments in the food and beverage industry, especially around health and wellness. Being knowledgeable about current trends will not only help you in interviews but also show your passion for the field.
We think you need these skills to ace Brand Manager in Slough
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand and its mission shine through. We want to see that you genuinely care about improving metabolic health and are excited about the role of Brand Manager.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in the food and beverage industry. We’re looking for specific examples of how you've developed and implemented brand strategies, so don’t hold back!
Be Creative:Since this role involves creative development, don’t be afraid to showcase your creativity in your application. Whether it’s through a unique layout or engaging language, we want to see how you can communicate effectively and stand out from the crowd.
Follow the Application Process:Remember, we only accept applications through our website or the specified contact email. Make sure you follow these instructions carefully to ensure your application gets into the right hands. We can’t wait to hear from you!
How to prepare for a job interview at Purpose Driven Foods | B Corp™
✨Know the Brand Inside Out
Before your interview, dive deep into Purpose Driven Foods' mission and values. Understand their approach to improving metabolic health and how their products align with this goal. Being able to discuss specific products and their benefits will show your genuine interest and help you connect with the brand's vision.
✨Showcase Your Creative Side
As a Brand Manager, creativity is key! Prepare examples of past campaigns or strategies you've developed that demonstrate your ability to think outside the box. Bring along any visual content or marketing materials you've created to showcase your skills in brand activation and creative development.
✨Be Ready to Discuss Trends
Stay updated on current trends in the food and beverage industry, especially those related to health and wellness. Be prepared to discuss how these trends can influence brand positioning and marketing strategies. This will highlight your analytical skills and understanding of consumer behaviour.
✨Emphasise Collaboration Skills
The role requires working closely with various teams, so be ready to share examples of successful collaborations from your previous roles. Highlight how you’ve worked with product development, sales, or marketing teams to achieve common goals, showcasing your interpersonal abilities and teamwork spirit.
