Out of Home - Sales Lead

We’re on the hunt for an Out of Home Manager to deliver the sales strategy for GOOD PHATS & fu:di across our key channels of Out of Home in the premium retail sector. This role is for a proactive go-getter salesperson to deliver our mission and get our products into stores across the nation. We have recently gone live in Sainsburys & Waitrose and have been trading with Ocado and a number of Wholesalers for 18 months so we need to build upon these relationships as well as making new ones across RTM Wholesale!

Responsibilities

• Build and manage our current OOH Premium Retail customers to ensure our brands are a success.
• Own the sales forecast across all channels on a 6-12 month time horizon.
• Working with marketing and using category knowledge, create the story to take to the trade and show why Good Phats & fu:di are a vital part of their range.
• Own and nurture our key commercial relationships to deliver short and long‑term sales goals.
• Report on the monthly and quarterly internal reporting cycle to tell the progress of our launch into retail.
• Work closely with other departments to create and execute a commercial plan that will drive distribution, visibility and rate of sale.
• Closely collaborate between sales, ops and marketing to ensure consistent brand delivery and availability across all channels.
• Identify new business targets and develop the sell‑in tools necessary to open up new revenue streams in major Out of Home and wholesale channels.

Qualifications

• 4+ years proven success in SME sales roles within the food & beverage industry.
• Experience with Wholesalers such as Cotswold Fayre, CLF, CN Foods & Diverse Fine Foods.
• Experience with premium independent accounts such as Selfridges, Whole Foods Market & Planet Organic.
• Strong understanding of health and wellness trends.
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically.
• Proven sales experience with a track record of hitting targets.
• Knowledge of commercial and office software (e.g. Excel, PowerPoint).
• Strong understanding of P&L management.
• Proven track record of successful product launches and brand development through mission‑led brands.
• Good understanding of health and a passion to help change the world.
• OOH expertise especially with RTM Wholesale in the premium retail sector.
• Interest in AI (artificial intelligence) and how this could be deployed in this channel.

What you can expect working with us

• Up to c.£75,000.
• Up to 25% bonus.
• Pension.
• 25 days holiday & all bank holidays.
• 3 duvet days a year.
• Training throughout the year.
• A truly grown‑up environment – office based (4 days per week) but flexible.
• Plenty of fantastic healthy products to treat your friends and family with.

Equal Opportunity Employer

At Purpose Driven Foods & ECW we believe that a diverse team of enthusiastic, hard‑working, skilled people is pivotal to success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.