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- Tasks: Lead content strategy and storytelling for innovative food brands, building community and brand love.
- Company: Purpose Driven Foods, a certified B Corp changing the food industry for the better.
- Benefits: Equity ownership, pension, 25 days holiday, and a vibrant work culture.
- Why this job: Make a real impact in the food industry while leading a passionate creative team.
- Qualifications: Experience in content leadership, strong strategic thinking, and a passion for health and sustainability.
- Other info: Join us at an exciting growth phase with major retail listings and new product launches.
The predicted salary is between 48000 - 72000 £ per year.
Purpose Driven Foods exists to change the way the world thinks about everyday food. We build bold, science-backed brands that challenge convention, starting with GOOD PHATS, our award-winning range of oils and condiments designed to improve metabolic health without sacrificing flavour. If you shop in Waitrose or Sainsbury’s, you’ll already have seen us making waves. We believe the food system is broken, overloaded with sugar, seed oils and ultra-processing and that better choices shouldn’t mean compromise. Our products are crafted by chefs, backed by science, and designed to help people eat well and feel good. We’re proud to be a certified B Corp, and purpose sits at the heart of everything we do, from how we source ingredients, to how we build our team, to how we show up in the world.
This is an exciting moment in our journey. With major retail listings live, strong growth momentum, and multiple new products launching across our brands GOOD PHATS and fu;di, we’re now looking for a Head of Content to help tell our story properly and build genuine brand love at scale.
The Role
As Head of Content, you will own how Purpose Driven Foods brands and GOOD PHATS in particular shows up across social, storytelling and community. This is a senior, hands-on leadership role for someone who lives and breathes content, but also understands strategy. You’ll define our tone of voice, shape our creative direction, and lead organic storytelling that builds trust, engagement and brand fame. You’ll build and manage a small in-house content team (including videography, editing creators), while working closely with our Founder Tom, our Chefs, Marketing Director, Brand Managers and Technical Teams, as well as PR, CRM and website partners. For larger campaigns, you’ll collaborate with agencies and creators, always prioritising authenticity over polish-for-polish’s-sake. This is not a “post and schedule” role. It’s about owning the narrative, leading from the front, and building a content engine that people genuinely want to engage with.
What You’ll Do
- Develop and own the organic social and content strategy for GOOD PHATS and Purpose Driven Foods
- Define and evolve our visual identity across social platforms
- Lead storytelling that builds community, trust and brand love, not just reach
- Manage, mentor and inspire a small creative team, creating space for great ideas to thrive
- Oversee social content production to ensure it’s impactful, authentic and on-brand
- Lead influencer and creator partnerships that genuinely align with our values
- Use insights, data and platform trends to continuously refine our approach
- Champion our purpose - metabolic health, better fats, better food - through everything we publish
Your First-Year Roadmap
- First 3 months: Immerse yourself in the brand, products and community. Define a clear tone of voice and creative direction, and begin shaping how we consistently show up across channels.
- By 6 months: Deliver a full organic content and social strategy, including pillars, formats and cadence and embed strong collaboration across marketing and creative teams.
- By 12 months: Establish GOOD PHATS as a standout, category-leading brand with a recognisable voice, engaged community and organic content that genuinely cuts through.
Do you have the skills?
You’re a creative leader with a strategic brain. You can think big, but you’re not afraid to get hands-on. You care deeply about brand, storytelling and purpose and you want to build something meaningful, not just chase vanity metrics. You’ll likely bring:
- Experience leading content or social for a food, FMCG or lifestyle brand
- Strong strategic thinking paired with excellent creative execution
- Outstanding copywriting skills and a sharp instinct for brand voice
- Hands-on experience with Instagram and TikTok, with a feel for emerging trends
- Confidence managing small creative teams and external partners
- A genuine passion for health, food, sustainability and challenger brands
INTERESTED? HERE’S WHAT YOU CAN EXPECT WORKING WITH US
- Bonus Equity, everyone at Purpose Driven Foods is an owner
- Pension
- 25 days holiday & all the public holidays
Head of Content in London employer: Purpose Driven Foods | B Corp™
Contact Detail:
Purpose Driven Foods | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content in London
✨Tip Number 1
Get to know the brand inside out! Dive into Purpose Driven Foods' mission and values, especially around metabolic health and better food choices. This will help you tailor your conversations and show genuine passion during interviews.
✨Tip Number 2
Show off your creativity! Prepare a mini content strategy or a few ideas on how you’d elevate GOOD PHATS’ storytelling. This not only demonstrates your skills but also shows that you’re proactive and ready to hit the ground running.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our purpose-driven journey.
We think you need these skills to ace Head of Content in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for food and health shine through. We want to see that you genuinely care about the purpose behind our brands and how they can make a difference in people's lives.
Tailor Your Tone: Make sure your writing reflects the tone of voice we use at Purpose Driven Foods. Be authentic and engaging, just like the content we create. This is your chance to show us how you can embody our brand's personality!
Highlight Your Experience: Don’t forget to showcase your relevant experience in content creation and strategy. We’re looking for someone who can lead and inspire, so share examples of how you've done this in the past, especially in the food or FMCG sectors.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from us. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Purpose Driven Foods | B Corp™
✨Know the Brand Inside Out
Before your interview, dive deep into Purpose Driven Foods and their mission. Familiarise yourself with GOOD PHATS and their unique approach to food. Understanding their values and how they challenge conventional norms will help you connect your experience to their vision.
✨Showcase Your Creative Strategy
Prepare to discuss your past experiences in content creation and strategy. Bring examples of successful campaigns you've led, especially in the food or FMCG sectors. Highlight how you’ve built brand love through storytelling and community engagement, as this aligns perfectly with what they’re looking for.
✨Demonstrate Your Leadership Style
As a Head of Content, you'll be managing a team. Be ready to share your approach to mentoring and inspiring creativity within a team. Discuss how you create an environment where great ideas can thrive, and how you’ve successfully collaborated with various stakeholders in previous roles.
✨Engage with Their Purpose
Purpose Driven Foods is all about metabolic health and better food choices. Show genuine passion for these topics during your interview. Discuss how you would champion their purpose through content and how you can leverage insights and trends to refine their approach, making it impactful and authentic.