At a Glance
- Tasks: Lead CRM strategies and optimise retention for exciting DTC brands.
- Company: Purpose Driven Foods, a mission-focused company with innovative products.
- Benefits: Competitive salary, flexible work options, and opportunities for personal growth.
- Other info: Join a dynamic team dedicated to purpose-driven initiatives.
- Why this job: Make a real impact on customer loyalty and brand success.
- Qualifications: Experience in CRM, analytics, and a passion for driving growth.
The predicted salary is between 63000 - 77000 £ per year.
Purpose Driven Foods is hiring its first dedicated CRM & Retention Manager to own the channel end-to-end.
You will build the CRM engine, determine metrics, and drive flows, segmentation, and campaigns across brands like GOOD PHATS and fu: di.
You’ll own subscriptions with Skio, optimize loyalty and referral programs, and push retention as a growth channel by improving repeat purchases, CLV and revenue.
Hands-on testing of messaging and offers will be key.
CRM & Loyalty Growth Lead for DTC Brands in London employer: Purpose Driven Foods | B Corp™
At Purpose Driven Foods, we pride ourselves on being an excellent employer that fosters a vibrant and inclusive work culture in the heart of London. As a Marketing Intern, you'll not only receive the London Living Wage but also enjoy hands-on experience in community management and content creation, all while working with passionate food enthusiasts. Our commitment to employee growth is evident through our supportive environment, where you can dive deep into the world of food branding and marketing, making this a truly rewarding opportunity for those eager to make a difference.
Contact Details:
Purpose Driven Foods | B Corp™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Growth Lead for DTC Brands in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Purpose Driven Foods | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Purpose Driven Foods | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Purpose Driven Foods | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Purpose Driven Foods | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Loyalty Growth Lead for DTC Brands in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Purpose Driven Foods | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Purpose Driven Foods | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Purpose Driven Foods | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Purpose Driven Foods | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Purpose Driven Foods | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Purpose Driven Foods | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
