At a Glance
- Tasks: Lead content strategy and storytelling for innovative food brands, focusing on community engagement.
- Company: Purpose Driven Foods, a B Corp™ committed to changing the food system for the better.
- Benefits: Equity options, 25 days holiday, flexible working, and ongoing training opportunities.
- Other info: Join a dynamic start-up environment with excellent growth potential and a focus on well-being.
- Why this job: Shape brand narratives and make a real impact in the food industry with a passionate team.
- Qualifications: Experience in content leadership, strong strategic thinking, and a passion for health and sustainability.
The predicted salary is between 36000 - 60000 £ per year.
Purpose Driven Foods exists to change the way the world thinks about everyday food. We build bold, science-backed brands that challenge convention, starting with GOOD PHATS, our award‑winning range of oils and condiments designed to improve metabolic health without sacrificing flavour. If you shop in Waitrose or Sainsbury’s, you’ll already have seen us making waves. We believe the food system is broken, overloaded with sugar, seed oils and ultra‑processing and that better choices shouldn’t mean compromise. Our products are crafted by chefs, backed by science, and designed to help people eat well and feel good. We’re proud to be a certified B Corp, and purpose sits at the heart of everything we do, from how we source ingredients, to how we build our team, to how we show up in the world.
This is an exciting moment in our journey. With major retail listings live, strong growth momentum, and multiple new products launching across our brands GOOD PHATS and fu;di, we’re now looking for a Head of Content to help tell our story properly and build genuine brand love at scale.
The Role
As Head of Content, you will own how Purpose Driven Foods brands and GOOD PHATS in particular shows up across social, storytelling and community. This is a senior, hands‑on leadership role for someone who lives and breathes content, but also understands strategy. You’ll define our tone of voice, shape our creative direction, and lead organic storytelling that builds trust, engagement and brand fame. You’ll build and manage a small in‑house content team (including videography, editing creators), while working closely with our Founder Tom, our Chefs, Marketing Director, Brand Managers and Technical Teams, as well as PR, CRM and website partners. For larger campaigns, you’ll collaborate with agencies and creators, always prioritising authenticity over polish‑for‑polish’s‑sake. This is not a “post and schedule” role. It’s about owning the narrative, leading from the front, and building a content engine that people genuinely want to engage with.
What You’ll Do
- Develop and own the organic social and content strategy for GOOD PHATS and Purpose Driven Foods
- Define and evolve our visual identity across social platforms
- Lead storytelling that builds community, trust and brand love, not just reach
- Manage, mentor and inspire a small creative team, creating space for great ideas to thrive
- Oversee social content production to ensure it’s impactful, authentic and on‑brand
- Lead influencer and creator partnerships that genuinely align with our values
- Use insights, data and platform trends to continuously refine our approach
- Champion our purpose – metabolic health, better fats, better food – through everything we publish
Your First‑Year Roadmap
- First 3 months: Immerse yourself in the brand, products and community. Define a clear tone of voice and creative direction, and begin shaping how we consistently show up across channels.
- By 6 months: Deliver a full organic content and social strategy, including pillars, formats and cadence and embed strong collaboration across marketing and creative teams.
- By 12 months: Establish GOOD PHATS as a standout, category‑leading brand with a recognisable voice, engaged community and organic content that genuinely cuts through.
Do you have the skills?
You’re a creative leader with a strategic brain. You can think big, but you’re not afraid to get hands‑on. You care deeply about brand, storytelling and purpose and you want to build something meaningful, not just chase vanity metrics. You’ll likely bring:
- Experience leading content or social for a food, FMCG or lifestyle brand
- Strong strategic thinking paired with excellent creative execution
- Outstanding copywriting skills and a sharp instinct for brand voice
- Hands‑on experience with Instagram and TikTok, with a feel for emerging trends
- Confidence managing small creative teams and external partners
- A genuine passion for health, food, sustainability and challenger brands
INTERESTED? HERE’S WHAT YOU CAN EXPECT WORKING WITH US
- Bonus Equity – everyone at Purpose Driven Foods is an owner
- Pension
- 25 days holiday & all the Bank Holidays
- 3 duvet days a year just because…
- Training throughout the year – just because we are a start‑up doesn’t mean we don’t want to invest in our people.
- A truly grown‑up environment – we are office based as we are building something special, but we know people have lives to lead. We treat you with respect and as an adult.
- Who doesn’t love a yoga class or an early morning spinning session?
- Plenty of fantastic healthy product to treat your friends and family with.
Want to know more? We hope so… We’d love to receive and review your application. We will start the recruitment process immediately so get in touch with our Talent Partner ECW Search on contact@ecwsearch.com.
Head of Content employer: Purpose Driven Foods | B Corp™
At Purpose Driven Foods, we are not just about creating exceptional food products; we are committed to fostering a vibrant and inclusive work culture that prioritises employee growth and well-being. As a certified B Corp, we offer unique benefits such as equity ownership, generous holiday allowances, and continuous training opportunities, all while working in a supportive environment that values creativity and purpose-driven initiatives. Join us in London to be part of a team that is passionate about making a meaningful impact in the food industry.
Contact Details:
Purpose Driven Foods | B Corp™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Purpose Driven Foods | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Purpose Driven Foods | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Purpose Driven Foods | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Content
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Purpose Driven Foods | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Purpose Driven Foods | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Purpose Driven Foods | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Purpose Driven Foods | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Purpose Driven Foods | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Purpose Driven Foods | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
