Sales Lead - Out of Home in City of London

Who are Purpose Driven Foods - BCorp? The mission - IMPROVING THE METABOLIC HEALTH OF THE WORLD – ONE SLURP, BITE OR CRUNCH AT A TIME. The world is facing a metabolic health epidemic. Obesity is set to double in the next decade. Alzheimer’s, Type 2 diabetes, fatty liver and heart diseases are on the rise. Mental health issues are increasingly common. The food we eat (often packed full of carbs and sugar) is largely to blame.

Fortunately, the solution is clear. Keeping your carb intake down, whilst cutting out sugar and seed oils has been scientifically proven to improve your all-round metabolic health. That’s where we come in. Our founders – Tom & Ben – realised that with years of experience & knowledge in their respective fields, they had the ingredients to build a brand that could make a real difference. We’ve brought science and food together to create a range of delicious, healthy products, enabling you to enjoy the complete “foodie experience”. This is food, with no compromise just joy. We want to kickstart a new generation of health, shining a light on the dark side of household staples and offering clean alternatives that hero flavour!

The Role: We’re on the hunt for an Out of Home Sales Lead to deliver the sales strategy for GOOD PHATS & fu:di across our key channels of Out of Home in the premium retail sector. This role is for a proactive go-getter salesperson to deliver our mission and get our products into stores across the nation. We have recently gone live in Sainsburys & Waitrose and have been trading with Ocado and a number of Wholesalers for 18 months so we need to build upon these relationships as well as making new ones across RTM Wholesale and the wider OOH channel!

Responsibilities:

• Build and manage our current OOH Premium Retail customers to ensure our brands are a success.
• Own the sales forecast across the channel on a 6-12 month time frame.
• Working with marketing and using category knowledge, create the story to take to the trade and show why Good Phats & fu:di are a vital part of their range.
• Own and nurture our key commercial relationships to deliver short and long-term sales goals.
• Report on the Monthly and Quarterly internal reporting cycle to tell the progress of our launch into retail.
• Work closely with other departments to create and execute a commercial plan that will drive distribution, visibility and rate of sale.
• Closely collaborate between sales, ops and marketing to ensure consistent brand delivery and availability across the channel.
• Identify new business targets and develop the sell in tools necessary to open up new revenue streams in major Out of Home and wholesale channels.

Do you have the skills?

The ideal candidate is a commercial operator with a good understanding of Out of Home and Wholesale channels. The preference is experience in the food and beverage sector, a knack for building brand awareness, and a proven track record of developing and executing successful sales strategies. You will be great at building retail relationships and will have high energy and drive. The willingness to get stuck in, creating the go to market strategy, be a key part of the team working closely with the SLT. And of course, being an SME – not being adverse to rolling your sleeves up and being open to helping with events and packing the odd box here and there!

Requirements:

• 4+ years proven success in SME sales roles within the food & beverage industry.
• Experience with Wholesalers such as Cotswold Fayre, CLF, CN Foods & Diverse Fine Foods.
• Experience with premium independent accounts such as Selfridges, Whole Foods Market & Planet Organic.
• Strong understanding of health and wellness trends.
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically.
• Proven sales experience with a track record of hitting targets.
• Knowledge of commercial and office software (e.g. Excel, PowerPoint).
• Strong understanding of P&L management.
• Proven track record of successful product launches and brand development through mission led brands.
• Good understanding of health and a passion to help change the world!
• OOH Expertise especially with RTM Wholesale in the premium retail sector.
• Interest in AI (artificial intelligence) and how this could be deployed in this channel.

INTERESTED? HERE’S WHAT YOU CAN EXPECT WORKING WITH US:

• Up to - c.£85,000
• Up to 25% Bonus
• Pension
• 25 days holiday & all the Bank Holidays
• 3 duvet days a year just because…
• Training throughout the year – just because we are a start up doesn’t mean we don’t want to invest in our people.
• A truly grown up environment – we are office based (4 days per week) as we are building something special, but we know people have lives to lead. We treat you with respect and as an adult.
• Who doesn’t love a yoga class or an early morning spinning session?
• Plenty of fantastic healthy products to treat your friends and family with.

Want to know more? We hope so...We’d love to receive and review your application. We will start the recruitment process immediately so get in touch with our Talent Partner Lyle at ECW Search.

At Purpose Driven Foods & ECW we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.