At a Glance
- Tasks: Shape and manage brand identities while driving innovative marketing strategies.
- Company: Purpose Driven Foods, a dynamic company focused on impactful brands.
- Benefits: Competitive salary, bonus, flexible working, and 25 days holiday.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Join a passionate team and make a real difference in the food industry.
- Qualifications: 2+ years in marketing, strong analytical skills, and creativity.
The predicted salary is between 45000 - 55000 € per year.
We are looking for a superstar Brand Manager! Reporting into the Marketing Lead, the Brand Manager will play a pivotal role in shaping and managing the brand identities, voices, strategies and market presence of brands across the Purpose Driven Foods portfolio, while having sole responsibility for one of our super exciting new brands.
Responsibilities
- Brand Strategy: Collaborate with the Marketing Lead to develop and implement a comprehensive brand strategy that aligns with the company's overall goals. Ensure consistency in brand messaging and visual identity across all touchpoints.
- Brand Positioning: Identify and reach target audiences, identify market trends, and competitor positioning. Define and refine the brand's positioning to resonate with consumers and differentiate our brands in the market.
- Brand Activation: Work closely with the Marketing Manager and other teams to develop and execute integrated marketing campaigns that drive brand awareness, product trial and engagement. Implement initiatives to activate the brand through partnerships, events, and sponsorships.
- Collaboration: Collaborate with product development, sales, and marketing teams to ensure alignment on brand strategies and messaging. Provide guidance on product packaging, labelling, and overall presentation to ensure brand consistency.
- Creative Development: Create visual and written content to communicate the brand story effectively. Work with external agencies and internal creative teams to develop impactful and on‑brand materials.
- Social Media & Digital Presence: Manage the brand presence on social media platforms, creating engaging content and fostering community engagement with our target audiences and groups. Collaborate with internal and external digital marketing teams/agencies to optimise online visibility and customer interaction. Monitor online trends and incorporate relevant strategies to enhance the brand’s digital presence. Collaborate with the Marketing Manager to optimise our e-commerce strategy using CRM tools.
- Performance Tracking: Track and analyse key performance indicators to measure the success and ROI of brand initiatives and adjust strategies accordingly.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of proven experience in marketing roles within the food and beverage industry.
- Strong analytical and strategic thinking skills.
- Experience in community building directly or indirectly.
- Excellent communication and interpersonal abilities.
- Ability to think creatively and strategically.
- Demonstrated success in developing and implementing effective brand strategies from scratch.
- Familiarity with digital marketing and social media trends.
Benefits
- Salary - £45,000 - £55,000 dependent on experience
- Bonus
- Pension
- 25 days holiday & all the Bank Holidays
- 3 duvet days a year
- Training throughout the year
- A grown up environment with flexible working options likely including yoga or early morning spinning
- Plenty of healthy products to treat your friends and family with
At Purpose Driven Foods & ECW we believe that a diverse team of enthusiastic, hard‑working, skilled people is pivotal to success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Brand Manager employer: Purpose Driven Foods | B Corp™
At Purpose Driven Foods, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our Brand Manager role offers not only competitive salary and benefits, including flexible working options and continuous training, but also the opportunity to make a meaningful impact in the food and beverage industry. Join us in a dynamic environment where creativity thrives, and your contributions are valued as we work together to drive brand success and community engagement.
Contact Detail:
Purpose Driven Foods | B Corp™ Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your brand knowledge! When you get an interview, be ready to discuss the latest trends in the food and beverage sector. Bring examples of brands you admire and how you’d approach their strategies – it’ll show you’re passionate and informed.
✨Tip Number 3
Don’t just apply – engage! When you submit your application through our website, follow up with a friendly email expressing your enthusiasm for the role. It shows initiative and keeps you on the radar of the hiring team.
✨Tip Number 4
Prepare for the unexpected! In interviews, be ready for scenario-based questions. Think about how you’d handle brand crises or launch new products. Practising these scenarios will help you stand out as a strategic thinker.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your enthusiasm for Purpose Driven Foods shine through! We want to see how much you care about brand management and how you can contribute to our mission. Share any personal experiences or insights that connect you to our values.
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your relevant experience in the food and beverage industry and how it aligns with our goals. We love seeing candidates who take the time to match their skills with what we’re looking for!
Be Creative and Authentic:As a Brand Manager, creativity is key! Don’t be afraid to showcase your unique voice and style in your written application. Use engaging language and tell us your story—how did you get into marketing, and what excites you about this role? We want to know the real you!
Follow the Application Process:Make sure to apply through our website to ensure your application gets to us smoothly. Double-check that you've included all the necessary documents and information. We can’t wait to read your application, so make it easy for us to find everything we need!
How to prepare for a job interview at Purpose Driven Foods | B Corp™
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand you'll be managing. Understand its history, values, and current market position. This will not only show your enthusiasm but also help you discuss how you can enhance its identity and strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your marketing strategies in the past. Bring examples of key performance indicators you've tracked and how they influenced your decisions. This will demonstrate your strategic thinking and analytical prowess.
✨Prepare for Creative Discussions
Think about innovative marketing campaigns you've executed or ideas you have for the brand. Be ready to share your creative process and how you collaborate with teams to bring those ideas to life. This will highlight your ability to think outside the box.
✨Engage with Digital Trends
Familiarise yourself with the latest digital marketing trends and social media strategies relevant to the food and beverage industry. Be ready to discuss how you would leverage these trends to enhance the brand's online presence and community engagement.
