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- Tasks: Manage social media accounts for luxury brands and create engaging content.
- Company: Join PURPLE, a leading comms agency in London with a vibrant culture.
- Benefits: Shape digital strategies for global clients and work in a passionate team.
- Why this job: Be at the forefront of social trends and make an impact in the digital space.
- Qualifications: 3+ years in social media, strong copywriting skills, and a passion for internet culture.
- Other info: Collaborative environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Folk at PURPLE is on the hunt for a sharp, creative and culture‑savvy Social Media Account Manager to join our growing digital team in London. You’ll lead the day‑to‑day management of key client accounts primarily across luxury hospitality, with additional work in the fashion and beauty space. You’ll be confident translating strategies into monthly content calendars, managing multiple accounts simultaneously, and understanding the nuances of each brand’s tone of voice. You’ll be a strong copywriter with an eye for aesthetics, emerging trends and best‑in‑class social content. You should be as comfortable generating ideas as you are executing them, from briefing creatives to posting, reporting and optimising performance. This is a hands‑on, ideas‑first role for someone who lives and breathes social, understands what’s trending, and thrives in a collaborative, fast‑paced environment.
Benefits
- A chance to shape the digital output of a leading comms agency
- Work with amazing global clients in fashion, beauty, travel and lifestyle
- Be part of a passionate, collaborative, fast‑growing team
Responsibilities
- Act as a key day‑to‑day contact for social clients, building strong relationships and delivering standout work
- Support your Director on account direction and strategic development
- Confidently contribute to and lead conversations around social strategy
- Identify growth opportunities within accounts and pitch creative solutions
- Stay plugged into the latest trends, platform shifts and cultural moments – and bring them into our work
- Own and execute content calendars, campaign timelines and client deliverables
- Oversee influencer strategy and relationships (if applicable), from briefing to results
- Support creative ideation and lead the production of social‑first content
- Track and report performance with insights, learnings and optimisations
- Lead community management across client channel
- Manage Social Media Executives, supporting their growth and output
- Oversee internal processes to keep campaigns on brief, on time and on brand
- Collaborate closely with PR, events and brand teams to bring integrated strategies to life
- Support new business efforts and pitch development
- Lead social planning and content creation for PURPLE’s own platforms
- Ensure our digital presence reflects the agency’s tone of voice, positioning and priorities
- Capture behind‑the‑scenes moments and live event coverage for our channels
- Liaise with internal teams to keep the PURPLE site updated
- Content creation & capture; including live event coverage & Instagram stories
Qualifications
- Have 3+ years in a social/digital role, ideally agency side
- Are obsessed with internet culture and always two steps ahead of what’s next
- Are confident creating and executing content across Instagram, TikTok and beyond
- Are a natural communicator with a flair for copy and visual storytelling
- Can juggle multiple projects with calm, clarity and precision
- Know your way around tools like Later, Sprout, Canva, Meta Business Suite, etc.
- Bonus points if you know your way around Adobe Creative Suite
Social Media Manager employer: PURPLE
Contact Detail:
PURPLE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. Use platforms like Instagram or LinkedIn to highlight your work and demonstrate your understanding of brand tone and aesthetics.
✨Tip Number 3
Stay ahead of the trends! Keep an eye on what's hot in social media and be ready to discuss how you can leverage these trends for potential clients. Being in the know shows you're passionate and proactive.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to reflect your understanding of our agency's tone and priorities, and let your personality shine through!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your personality. Remember, we’re looking for someone who lives and breathes social media, so don’t be afraid to show us what makes you unique.
Tailor Your Application: Make sure to tailor your CV and cover letter to the role. Highlight your experience in managing social media accounts, especially in luxury hospitality, fashion, or beauty. We want to see how your skills align with our needs, so be specific about your achievements!
Be Trend-Savvy: Demonstrate your knowledge of current trends and platform shifts in your application. Mention any recent campaigns you've worked on that reflect your understanding of what's hot in the social media world. This will show us that you’re not just a follower but a trendsetter!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re serious about joining our team at PURPLE!
How to prepare for a job interview at PURPLE
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their tone of voice, recent campaigns, and what makes them tick. This will not only impress your interviewers but also help you articulate how you can contribute to their social media strategy.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best social media work. Include examples of content calendars, campaigns you've led, and any standout posts. Be ready to discuss your creative process and how you stay ahead of trends in the luxury hospitality, fashion, and beauty sectors.
✨Demonstrate Your Strategic Thinking
Be prepared to discuss how you would approach social media strategy for different clients. Think about how you would identify growth opportunities and pitch creative solutions. This shows that you’re not just a doer but also a thinker who can drive results.
✨Practice Community Management Scenarios
Since community management is key, think of potential scenarios you might face. How would you handle negative comments or engage with followers? Practising these responses will help you feel more confident and show that you can maintain a brand's voice under pressure.