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For Companies At a Glance
- Tasks: Manage F&B accounts, build relationships, and drive impactful media strategies.
- Company: Join PURPLE, a leading lifestyle agency in London.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Be at the forefront of food and beverage culture, shaping brand narratives.
- Qualifications: 4-6+ years in restaurant/drinks PR with strong media connections.
- Other info: Collaborative team culture with a focus on high standards and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are looking for a Senior Account Manager, F&B to join PURPLE’s Lifestyle division – a commercially minded, culturally literate operator who lives and breathes restaurants and drinks brands.
Department: Lifestyle
Location: PURPLE London
What Success Looks Like
- Client founders, chefs and marketing leads see you as a trusted operator – not just an implementer.
- Media proactively come to you because they know your restaurants and drinks brands are worth covering.
- Coverage secured is relevant, reputation‑building and commercially meaningful.
- Openings, menu launches and brand moments feel joined‑up, culturally aware and strategically positioned.
- Your accounts run smoothly: budgets are controlled, timelines are met, and no one is chasing you for basics.
- Junior team members are sharper because you’ve raised the standard of thinking and execution.
- You identify opportunities before the client asks – collaborations, critics, partnerships, positioning shifts.
Key Responsibilities
Client Management and Delivery
- Own the day‑to‑day management of a group of F&B accounts, ensuring programmes are delivered to the highest standards.
- Act as the primary contact for clients, building trusted relationships with founders, chefs, marketing leads and corporate stakeholders.
- Lead weekly and monthly reporting, demonstrating not just outputs but outcomes and commercial impact.
Media and Influencer Engagement
- Maintain a deep and up‑to‑date knowledge of the UK and key European media landscape across:
- National newspapers and weekend supplements
- Luxury lifestyle and culture magazines
- Trade and drinks press
- Influential Substacks and newsletters
- Podcasters
- Influencers, KOLs, and industry insiders
Campaign and Cultural Programming
- Contribute to culture‑led storytelling that positions clients as part of the wider creative conversation – not just “places to eat”.
- Identify collaborations, talent partnerships and cultural moments that align with brand positioning.
- Support on launches, seasonal campaigns, partnerships, and programming.
- Work closely with internal teams to ensure F&B clients benefit from cross‑sector thinking (Fashion, Beauty, VIP, Entertainment, Lifestyle).
Commercial and Operational Excellence
- Manage scopes accurately and monitor team time against retainers.
- Contribute to new business pitches with F&B market insight, competitor analysis and creative ideas.
- Mentor and develop Account Executives and Account Managers, ensuring high standards of delivery.
Skills, Knowledge and Expertise
Essential
- 4‑6+ years’ experience in restaurant and/or drinks PR (agency preferred).
- Demonstrable experience working on both independent, founder/chef‑led concepts and more structured, corporate‑backed groups.
- Strong working knowledge of the UK F&B media market, with understanding of key European titles and tastemakers.
- Proven ability to secure high‑quality coverage across consumer, luxury and trade media.
- Excellent written skills – confident drafting press materials that feel informed, intelligent and culturally aware.
- Commercially literate: understands how PR activity supports bookings, covers, launches and brand equity.
- Proven experience managing and developing junior team members, setting clear expectations, maintaining high standards of output, and creating accountability across accounts.
Desirable
- Experience working with premium or luxury dining brands.
- Exposure to multi‑market or international campaigns.
Cultural Fit
- Wants to win – ambitious, driven, and outcome‑focused.
- Obsessed with their craft – genuinely passionate about strategy and ideas.
- Curious beyond their job – plugged into culture, media, and the wider world.
- Cares about the work – high standards, detail‑driven, and proud of what they produce.
- Great to be around – thoughtful, socially intelligent, and collaborative.
- Glass half full – solutions‑led, constructive, and energising.
- Relationship‑rich – building trust quickly and contributing positively to the culture.
PR Senior Account Manager- Food & Beverage employer: PURPLE
Contact Detail:
PURPLE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Senior Account Manager- Food & Beverage
✨Tip Number 1
Network like a pro! Get out there and mingle with industry folks at events, tastings, or even online forums. The more people you know in the F&B scene, the better your chances of landing that dream role.
✨Tip Number 2
Show off your passion for food and drink! When chatting with potential employers, share your favourite restaurants, recent trends, or even your own culinary adventures. Let them see your enthusiasm and knowledge shine through.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, even if they’re not hiring. A well-timed email can put you on their radar for future opportunities.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles waiting for you. Plus, it’s a great way to show your commitment and interest in joining our team at StudySmarter.
We think you need these skills to ace PR Senior Account Manager- Food & Beverage
Some tips for your application 🫡
Show Your Passion for F&B: When you're writing your application, let your love for food and drink shine through! We want to see that you’re not just applying for any job, but that you genuinely care about the industry and have a finger on the pulse of the latest trends.
Tailor Your Experience: Make sure to highlight your relevant experience in restaurant and drinks PR. We’re looking for someone who can demonstrate their understanding of both independent and corporate-backed concepts, so don’t hold back on those details!
Be Clear and Concise: We appreciate great written skills, so keep your application clear and to the point. Use confident language and make sure your press materials or examples reflect your ability to communicate effectively and culturally aware.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at PURPLE
✨Know Your Stuff
Before the interview, dive deep into the food and beverage industry. Familiarise yourself with current trends, key players, and recent news. This will not only impress your interviewers but also help you speak confidently about how you can contribute to their clients' success.
✨Showcase Your Relationships
Be ready to discuss your existing connections within the media landscape. Highlight any relationships with restaurant critics, influencers, or cultural commentators. This demonstrates your ability to leverage these connections for the benefit of the company and its clients.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a crisis for a client or launching a new menu. Think through your past experiences and be prepared to share examples that showcase your problem-solving skills and strategic thinking.
✨Demonstrate Your Passion
Let your enthusiasm for the food and beverage sector shine through. Share your personal experiences with restaurants and drinks brands, and express why you’re excited about the opportunity to work with them. A genuine passion can set you apart from other candidates.