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- Tasks: Manage relationships with luxury clients in design and culture, executing integrated communication campaigns.
- Company: Join a dynamic agency known for its innovative approach to PR in the lifestyle sector.
- Benefits: Enjoy a creative work environment, opportunities for growth, and the chance to work with high-profile clients.
- Why this job: Be part of exciting projects that shape the arts and culture landscape while developing your PR skills.
- Qualifications: 4-6 years of luxury PR experience, strong communication skills, and a passion for art and design.
- Other info: Lead and mentor junior team members while contributing to new business efforts.
The predicted salary is between 43200 - 72000 £ per year.
The role of the Sr.Account Manager, Lifestyle (Design, Arts & Culture) will be to manage relationships with premium/luxury clients in the lifestyle sector, predominantly within the design and cultural sphere, playing an essential role in the development and execution of integrated communication campaigns for Design, Arts and Culture clients and generating maximum brand exposure through implementing communication strategies including traditional and new media and brand partnerships. As Sr. Account Manager you will also be responsible for the day-to-day management of the junior members of the team and their development.
The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile lifestyle clients and using initiative in order to achieve exceptional results. Must be organized, driven and creative. Strong written communication skills and an established understanding of public relations are essential.
Key Responsibilities:
- Media networking and liaising across relevant beats; Maintaining and developing strong relationships with relevant media and brands through regular one-to-one appointments and meetings and keeping the wider team abreast of relevant industry news and updates
- Participating in the creation and execution of strategic communications plans for clients including developing proactive and reactive outreach plans, message development, planning and management of client events and pitching local, national and global stories
- Navigating partnership and collaboration opportunities
- Ensuring timely and accurate reporting for clients – weekly / monthly client reports and ongoing coverage emails
- Support the team on communication with all clients, building rapport and credibility based on being able to gain trust and provide expert counsel
- Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
- Ensure a continued awareness and communication of industry news, understanding where potential opportunities lie and feeling able to proactively search for opportunities for clients
- Consistently producing high quality internal and external communications content
- Proactively pitch story ideas to achieve maximum editorial placement
- Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their own growth and development
- Provide strategic and tactical support to senior members of the team to ensure maximum support across all levels
- Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
- Contribute to agency new business efforts; both creating proposals and participating in relevant pitches
- Promote PURPLE and its brands, campaigns, activities and events to the media, public and external audiences globally
Skills and Experience
- 4-6 years of luxury experience with established agency or similar role for in-house marketing department
- A passion for Art and Design, Interiors, lifestyle brands and culture with a very strong awareness of the design / art landscape both in the UK and globally
- Very strong understanding of and ongoing interest in media relations and strategy
- An ability to handle pressure with equanimity and to thrive in an entrepreneurial, fast- paced, and accountability-focused organization; a roll-up-your-sleeves attitude
- Discreet, professional, and well spoken, with excellent communication skills
- Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
- Ability to independently develop and implement PR strategies to support brand image, increase awareness and visibility in support of business goals
- Superb critical thinking skills with the ability to synthesize complex information, confidently make recommendations based on data, and work with an action-oriented mindset
- Pro-active and able to show initiative/ideas to constantly promote the PURPLE offering
- Creative and strategic thinker
- Strong established UK design and arts press contacts (International press contacts are also desirable)
- Strong presentation & superb writing skills
- Able to identify communication opportunities across multiple media platforms
- Strong MS Word skills; working knowledge of PowerPoint and Excel
PR Senior Account Manager- Design, Arts & Culture employer: PURPLE
Contact Detail:
PURPLE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Senior Account Manager- Design, Arts & Culture
✨Tip Number 1
Network actively within the design, arts, and culture sectors. Attend industry events, exhibitions, and art fairs to meet potential clients and media contacts. Building these relationships can give you an edge in understanding client needs and media opportunities.
✨Tip Number 2
Stay updated on the latest trends in luxury lifestyle and design. Follow relevant publications, blogs, and influencers to ensure you can speak knowledgeably about current topics during interviews and networking opportunities.
✨Tip Number 3
Demonstrate your passion for the arts and culture by showcasing any relevant projects or campaigns you've worked on. Be prepared to discuss how you successfully managed communications and achieved results for previous clients.
✨Tip Number 4
Highlight your leadership skills and experience managing junior team members. Share specific examples of how you've supported their development and contributed to a positive team environment, as this is crucial for the Sr. Account Manager role.
We think you need these skills to ace PR Senior Account Manager- Design, Arts & Culture
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in luxury PR, particularly within the design, arts, and culture sectors. Emphasize any relevant roles where you've managed client relationships or executed communication campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your genuine passion for art and design. Discuss specific examples of how you've successfully managed communications for high-profile clients and your approach to developing strategic PR plans.
Showcase Your Media Relations Skills: Highlight your established media contacts and your understanding of media relations strategies. Mention any successful pitches or campaigns you've led that resulted in significant media coverage.
Demonstrate Leadership Experience: If you have experience managing junior team members, be sure to include this in your application. Discuss how you've supported their development and ensured smooth day-to-day operations.
How to prepare for a job interview at PURPLE
✨Show Your Passion for Design and Culture
Make sure to express your genuine enthusiasm for the design, arts, and culture sectors during the interview. Share specific examples of how your passion has driven your previous work and how it aligns with the company's values.
✨Demonstrate Your Media Relations Skills
Prepare to discuss your experience in media networking and how you've successfully built relationships with journalists and influencers. Highlight any specific campaigns where your media strategies led to significant brand exposure.
✨Be Ready to Discuss Team Management
Since this role involves managing junior team members, be prepared to talk about your leadership style and how you support the growth and development of others. Share examples of how you've motivated your team in past roles.
✨Prepare Strategic Communication Examples
Think of specific instances where you've developed and executed strategic communication plans. Be ready to explain your thought process, the challenges you faced, and the results achieved, especially in high-pressure situations.
