PR Senior Account Manager- Food & Beverage in London

We are looking for a Senior Account Manager, F&B to join PURPLE's Lifestyle division – a commercially minded, culturally literate operator who lives and breathes restaurants and drinks brands.

Department: Lifestyle

Location: PURPLE London

What Success Looks Like

• Client founders, chefs and marketing leads see you as a trusted operator – not just an implementer.
• Media proactively come to you because they know your restaurants and drinks brands are worth covering.
• Coverage secured is relevant, reputation‐building and commercially meaningful.
• Openings, menu launches and brand moments feel joined‐up, culturally aware and strategically positioned.
• Your accounts run smoothly: budgets are controlled, timelines are met, and no one is chasing you for basics.
• Junior team members are sharper because you’ve raised the standard of thinking and execution.
• You identify opportunities before the client asks – collaborations, critics, partnerships, positioning shifts.

Key Responsibilities

• Client Management and Delivery

• Own the day‐to‐day management of a group of F&B accounts, ensuring programmes are delivered to the highest standards.
• Act as the primary contact for clients, building trusted relationships with founders, chefs, marketing leads and corporate stakeholders.
• Lead weekly and monthly reporting, demonstrating not just outputs but outcomes and commercial impact.

• Maintain a deep and up‐to‐date knowledge of the UK and key European media landscape across:

• National newspapers and weekend supplements
• Luxury lifestyle and culture magazines
• Trade and drinks press
• Influential Substacks and newsletters
• Podcasters
• Influencers, KOLs, and industry insiders

• Contribute to culture‐led storytelling that positions clients as part of the wider creative conversation – not just "places to eat".
• Identify collaborations, talent partnerships and cultural moments that align with brand positioning.
• Support on launches, seasonal campaigns, partnerships, and programming.
• Work closely with internal teams to ensure F&B clients benefit from cross‐sector thinking (Fashion, Beauty, VIP, Entertainment, Lifestyle).

• Manage scopes accurately and monitor team time against retainers.
• Contribute to new business pitches with F&B market insight, competitor analysis and creative ideas.
• Mentor and develop Account Executives and Account Managers, ensuring high standards of delivery.

Skills, Knowledge and Expertise

• Essential

• 4‐6+ years' experience in restaurant and/or drinks PR (agency preferred).
• Demonstrable experience working on both independent, founder/chef‐led concepts and more structured, corporate‐backed groups.
• Strong working knowledge of the UK F&B media market, with understanding of key European titles and tastemakers.
• Proven ability to secure high‐quality coverage across consumer, luxury and trade media.
• Excellent written skills – confident drafting press materials that feel informed, intelligent and culturally aware.
• Commercially literate: understands how PR activity supports bookings, covers, launches and brand equity.
• Proven experience managing and developing junior team members, setting clear expectations, maintaining high standards of output, and creating accountability across accounts.

• Experience working with premium or luxury dining brands.
• Exposure to multi‐market or international campaigns.

Cultural Fit

• Wants to win – ambitious, driven, and outcome‐focused.
• Obsessed with their craft – genuinely passionate about strategy and ideas.
• Curious beyond their job – plugged into culture, media, and the wider world.
• Cares about the work – high standards, detail‐driven, and proud of what they produce.
• Great to be around – thoughtful, socially intelligent, and collaborative.
• Glass half full – solutions‐led, constructive, and energising.
• Relationship‐rich – building trust quickly and contributing positively to the culture.