At a Glance
- Tasks: Lead influencer marketing campaigns and discover emerging creators in the beauty industry.
- Company: PURPLE, a global lifestyle communications agency with a creative edge.
- Benefits: Dynamic work environment, opportunities for growth, and a chance to shape influencer marketing.
- Other info: Perfect for those passionate about creator culture and eager to make an impact.
- Why this job: Join a team that creates cultural trends and works with luxury beauty brands.
- Qualifications: 4-7 years in influencer marketing with strong project management skills.
The predicted salary is between 50000 - 80000 £ per year.
Who We Are
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
Department: Beauty
Location: PURPLE London
Description
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success. Our in‑house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game‑changing earned media campaigns that are always bespoke, non‑traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent. PURPLE doesn’t follow the cultural zeitgeist, we create it.
Who You Are
PURPLE is looking for a self‑motivated and dynamic Influencer Marketing Manager to join its fast paced, growing Beauty & Wellness Division. The Purple Beauty & Wellness division works with some of the most globally recognized luxury brands across haircare, skincare, colour cosmetics, fitness & wellness including Make Up by Mario, Medicube, Beauty of Joseon, Color Wow, Maison Francis Kurkdjian and many more. This is a hands‑on role for someone who is deeply immersed in the creator economy and excited by both strategy and execution. We are looking for someone who understands creator culture, can spot emerging talent before they become mainstream, and is equally comfortable negotiating partnerships, managing campaigns and analysing performance data.
Key Responsibilities
- Creator Discovery & Talent Mapping
- Continuously identify emerging creators, trends and communities across beauty, lifestyle, wellness and adjacent categories.
- Build and maintain a robust network of nano, micro, mid‑tier and premium creators across the UK and Europe.
- Stay ahead of platform trends and cultural shifts to identify new opportunities for clients.
- Create tailored influencer recommendations based on brand objectives, audience insights and campaign goals.
- Develop and maintain influencer databases and talent mapping resources.
- Campaign Management
- Lead influencer marketing campaigns from briefing through to execution and reporting.
- Research, recruit and manage creators for paid partnerships and seeding programmes.
- Manage large‑scale influencer activations involving high volumes of creators.
- Coordinate content approvals, timelines, deliverables and campaign logistics.
- Ensure campaigns are delivered on time, on budget and against agreed KPIs.
- Agent & Talent Relationships
- Build and maintain strong relationships with talent managers, agents and influencer management agencies across Europe.
- Negotiate rates, deliverables, usage rights and contractual agreements.
- Act as the primary agency contact for influencer representatives.
- Maintain a strong understanding of market rates and creator valuation.
- Analytics & Performance
- Analyse influencer performance and campaign effectiveness.
- Use data and insights to inform creator selection and campaign optimisation.
- Produce clear reporting and recommendations for both clients and internal teams.
- Monitor audience quality, engagement metrics, creator performance and ROI.
- Track industry benchmarks and emerging measurement methodologies.
- Platform & Industry Expertise
- Become the agency expert across influencer marketing platforms and tools.
- Utilise platforms such as Tribe, Traackr, CreatorIQ, Kolsquare, Lefty and similar technologies to support campaign planning and measurement.
- Evaluate creator audiences and performance through platform analytics and third‑party tools.
- Keep up to date with developments across social media, creator platforms and the wider influencer marketing landscape.
- Commercial Growth
- Support the development of the agency's Influencer Marketing offering.
- Contribute to new business opportunities and client growth.
- Help establish best practices, processes and reporting frameworks as the function scales.
Skills and Experience
- 4-7 years' experience in influencer marketing, creator partnerships or social‑first marketing.
- Agency experience preferred, ideally within beauty, fashion, lifestyle or luxury sectors.
- Strong understanding of the UK and European creator landscape.
- Proven experience managing paid influencer campaigns from start to finish.
- Experience working with influencer marketing platforms and analytics tools.
- Strong commercial awareness and negotiation skills.
- Excellent project management and organisational abilities.
- Highly analytical and confident interpreting performance data.
- Exceptional relationship‑building skills.
- Passionate about social media, creator culture and emerging digital trends.
Who This Role Is Perfect For
- An Influencer Marketing Manager looking for greater ownership and responsibility.
- A Senior Influencer Executive ready to step into a management role.
- Working within an agency, brand or influencer marketing specialist business.
- Most importantly, you are someone who:
- Lives and breathes creator culture.
- Loves discovering emerging talent before everyone else.
- Enjoys building relationships as much as analysing performance data.
- Is naturally curious about trends, audiences and digital communities.
- Wants to build and shape a growing function rather than simply manage an existing process.
Success in This Role
- Building a best‑in‑class influencer marketing network across the UK & Europe.
- Delivering high‑performing influencer campaigns for clients.
- Establishing strong relationships with creators, agents and platform partners.
- Driving measurable campaign results through strategic creator selection.
- Creating scalable processes and frameworks that support continued agency growth.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager - Beauty in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PURPLE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PURPLE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PURPLE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PURPLE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Manager - Beauty in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PURPLE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PURPLE:Show us that you’ve done your homework! In your application, briefly mention what you admire about PURPLE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PURPLE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PURPLE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PURPLE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
