At a Glance
- Tasks: Lead impactful PR campaigns and manage client relationships in luxury property and lifestyle sectors.
- Company: Join PURPLE London, a dynamic agency known for creativity and collaboration.
- Benefits: Competitive salary, professional development, and opportunities to work on exciting projects.
- Other info: Fast-paced environment with opportunities for mentorship and team collaboration.
- Why this job: Make a real impact in the luxury lifestyle industry while growing your career.
- Qualifications: 5-6 years in PR, strong media relations, and excellent communication skills.
The predicted salary is between 28800 - 48000 € per year.
The Account Director will play a critical role in supporting client management, developing and executing impactful PR campaigns, and driving media results for a diverse portfolio of clients across luxury property, placemaking, design and hospitality. Working closely with the wider team, this position requires strategic thinking, creativity, and exceptional organisational skills to ensure excellence in all aspects of client work.
Key Responsibilities
- Media Relations: Build and maintain strong relationships with key journalists, editors, influencers, and media outlets across traditional and digital platforms. Stay informed of industry trends, media landscapes, and emerging platforms to identify opportunities for clients.
- Client Management: Serve as a day-to-day contact for clients, fostering relationships built on trust, expertise, and effective communication. Provide counsel and proactive solutions to address client needs and challenges. Manage meeting cadence and preparations within the team and externally.
- Campaign Execution: Craft compelling press materials, including press releases, pitches, and reports, ensuring consistency in tone and quality in line with PURPLE’s branding and style. Manage and coordinate media strategy, focusing on output to secure impactful coverage across relevant outlets and achieving KPI’s.
- Team Leadership and Collaboration: Oversee and mentor junior team members, providing guidance to enhance their professional growth and ensure smooth day-to-day operations. Collaborate with internal teams, within lifestyle division and beyond, including international offices, to ensure seamless execution of campaigns.
- Event Management: Plan and execute events, including press launches, media familiarization trips, and influencer activations, ensuring flawless delivery. Coordinate all logistics, timelines, and budgets, maintaining clear communication with all stakeholders.
- Analysis and Reporting: Monitor, evaluate, and report on campaign performance, providing clients with actionable insights and recommendations. Analyze competitor activity and industry trends to maintain a competitive edge for clients.
Skills, knowledge & expertise
- Minimum of 5-6 years’ experience in PR, ideally within an agency environment or similar field.
- Proven track record of managing client accounts and delivering successful PR campaigns.
- Strong understanding of media relations, with established relationships across multiple sectors – property and / or design contacts desirable.
- Passionate and highly driven by lifestyle, culture, and emerging industry trends.
- A collaborative team player with a proactive and solutions-focused mindset.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
- Highly organized, detail-oriented, and capable of managing junior colleagues across multiple projects in a fast-paced environment.
- Excellent proficiency in tools such as Microsoft Office (Outlook, Excel, PowerPoint), Google Workspace, and PR platforms like Cision.
Account Director, Lifestyle - Property in London employer: PURPLE
At PURPLE London, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and strategic thinking thrive. Our team enjoys a wealth of growth opportunities through mentorship and collaboration, particularly in the dynamic lifestyle sector, allowing employees to make a meaningful impact on luxury property and design clients. With a focus on professional development and a commitment to excellence, PURPLE offers a unique environment for those looking to advance their careers while enjoying the excitement of working in one of the world's most iconic cities.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Lifestyle - Property in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to journalists or influencers. Building those relationships can really help you stand out when it comes to landing that Account Director role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in managing client accounts and executing PR campaigns. Share specific examples of your successes and how you’ve tackled challenges in the past – this will show them you’re the right fit for the job!
✨Be Prepared for Interviews
Do your homework before any interview! Research the company, their clients, and recent campaigns they’ve executed. This will not only impress them but also give you a chance to ask insightful questions that demonstrate your genuine interest in the role.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Account Director, Lifestyle - Property in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Account Director role. Highlight your PR experience, especially in lifestyle and property sectors, to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about lifestyle PR and how your strategic thinking can drive media results for our clients. Keep it engaging and personal!
Showcase Your Media Relations Skills:We want to see your connections! Mention any established relationships you have with journalists and influencers in the property or design sectors. This will help us understand how you can hit the ground running.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at PURPLE
✨Know Your Clients Inside Out
Before the interview, dive deep into the clients you’ll be managing. Understand their brand values, recent campaigns, and media coverage. This will not only show your enthusiasm but also help you discuss how you can elevate their presence in the market.
✨Showcase Your Media Savvy
Be prepared to discuss your existing relationships with journalists and influencers. Bring examples of successful media strategies you've executed in the past, especially in the property or design sectors. This will demonstrate your capability to hit the ground running.
✨Demonstrate Strategic Thinking
Think about how you would approach a new campaign for a client. Be ready to share your ideas on crafting compelling narratives and executing impactful PR strategies. This shows that you’re not just reactive but proactive in your approach.
✨Highlight Team Leadership Skills
Since this role involves mentoring junior team members, prepare to discuss your leadership style. Share specific examples of how you've guided others in previous roles, ensuring you convey your collaborative spirit and ability to foster growth within a team.
