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For Companies At a Glance
- Tasks: Build relationships with media, pitch story ideas, and support beauty brand launches.
- Company: Join PURPLE, a leading global communications agency for luxury beauty brands.
- Benefits: Dynamic work environment with opportunities for growth and creativity.
- Why this job: Make an impact in the beauty industry while networking with top influencers.
- Qualifications: 1-2 years of Beauty PR experience and strong communication skills.
- Other info: Fast-paced role perfect for those passionate about beauty and media.
The predicted salary is between 28800 - 48000 £ per year.
Overview
PURPLE are looking for a self-motivated and dynamic Account Executive to join its fast paced, growing Beauty & Wellbeing Division.
Department: Beauty
Location: PURPLE London
About PURPLE
PURPLE is amongst the foremost Global Communications agencies for luxury brands & innovation across fashion, beauty & wellness, lifestyle, events, VIP and digital with offices in London, New York, Miami, LA, Hong Kong, and Singapore.
Responsibilities
- Media networking and liaising; building strong relationships with media through regular one-to-one appointments, meetings and attendance of industry events
- Competitive media research and analysis
- Participating in the creation of communications plans
- Supporting on partnership and collaboration opportunities
- Support AM’s on communication with all clients, building rapport and credibility
- Proactively pitching story ideas to achieve maximum editorial placements across your brands
- Monitoring all media, print, digital and social channels for brand coverage and competitor activity
- Handle product and image call-ins, and compile and manage all mass mail outs in a timely manner
- Compiling reports and coverage presentations for all clients
- Supporting the team with key launches and events – logistics and management
- Establish and maintain industry contacts with digital influencers, KOLs, hair stylists, makeup artists and other industry professionals
- Day-to-day support on mailings, events, social media promotions, partnerships, influencer outreach initiatives, and reporting
- Monitor and benchmark social media activities of other competing brands
- Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
- Analyse outcomes and create reports summarising results
Skills, Knowledge and Expertise
- 1-2 years of Beauty PR experience, ideally within an agency scope
- Familiarity with the organization of press reports and press clippings
- Demonstrate solid understanding and ongoing interest in media relations and beauty focused strategy
- Able to identify communication opportunities through a pro-active approach
- Ability to work in a fast-paced environment, meeting tight deadlines.
- Excellent prioritizing and time management
- Discreet, professional and articulate, with excellent communication skills
- Extremely well-organized, methodical and efficient, with strong initiative
- Strong writing skills
- Computer skills including Outlook, Excel, PowerPoint, Microsoft Teams, Canva etc.
- A good understanding of the beauty & wellness influencer landscape
Account Executive - Beauty employer: PURPLE
Contact Detail:
PURPLE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive - Beauty
✨Tip Number 1
Get your networking game on! Attend beauty industry events and connect with media professionals. Building those relationships can really help you stand out when it comes to landing that Account Executive role.
✨Tip Number 2
Stay ahead of the curve by keeping an eye on emerging trends in beauty and wellness. This knowledge will not only impress potential employers but also show that you're proactive and passionate about the industry.
✨Tip Number 3
Don’t shy away from pitching your ideas! Whether it's a story or a collaboration, being bold and creative can set you apart from other candidates. Show them you’ve got what it takes to make waves in the beauty PR world.
✨Tip Number 4
Finally, apply through our website! We love seeing candidates who are genuinely interested in joining PURPLE. Make sure to highlight your relevant experience and skills that align with the role.
We think you need these skills to ace Account Executive - Beauty
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for the beauty industry shine through! Share any relevant experiences or projects that highlight your enthusiasm and knowledge about beauty PR. We want to see that you’re genuinely excited about this role!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Account Executive position. Highlight your 1-2 years of experience in Beauty PR and any specific skills that match the job description. We appreciate when candidates take the time to align their application with what we’re looking for.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to the beauty industry. We value good communication skills, so make sure your writing reflects that!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at PURPLE!
How to prepare for a job interview at PURPLE
✨Know Your Beauty PR Basics
Before the interview, brush up on your knowledge of beauty PR. Understand the latest trends in the industry and be ready to discuss how you can leverage them for the role. This shows your passion and commitment to the field.
✨Showcase Your Networking Skills
Prepare examples of how you've built relationships in the past, whether with media contacts or influencers. Be ready to discuss specific instances where your networking led to successful outcomes, as this is crucial for the Account Executive role.
✨Demonstrate Your Organisational Prowess
Since the job requires excellent time management and organisation, come prepared with a plan or system you’ve used in previous roles. Share how you prioritise tasks and manage tight deadlines effectively.
✨Pitch Your Ideas
Think of a few creative story ideas or campaigns you could pitch for the brands you'll be working with. Presenting these during the interview will not only showcase your initiative but also your understanding of the brand's voice and target audience.
