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For Companies At a Glance
- Tasks: Lead creative marketing campaigns and manage digital strategies for a leisure brand.
- Company: Join a fast-growing leisure brand in beautiful Wherstead, Suffolk.
- Benefits: Enjoy a £50,000 salary, 28 days holiday, and free on-site parking.
- Why this job: Make a real impact with bold campaigns and a supportive team culture.
- Qualifications: 3-5 years of marketing experience with strong PPC and SEO skills required.
- Other info: Opportunity to attend UK and EU events and represent the brand.
The predicted salary is between 42000 - 58000 £ per year.
Overview
We’re looking for a dynamic and driven Marketing Manager to elevate the digital presence and drive the marketing strategy of a fast-growing leisure brand based in beautiful Wherstead, Suffolk. This is an exciting opportunity to take the reins on bold, creative campaigns that promote an innovative product in the recreational vehicle space. You\’ll lead on PPC, SEO, content creation, and social media strategy, working across both B2B and B2C channels to drive brand awareness and generate leads. With the freedom to shape marketing strategy and real scope to make an impact, this role is perfect for a hands-on marketer ready to step up and lead from the front.
Job Title: Marketing Manager
Type: Full-Time, Permanent
Salary & Benefits
28 days holiday (incl. bank holidays)
Extra day off each year you’re with them (after 2 years service)
Free on-site parking
Beautiful office location
Clear KPIs and team support to help you thrive.
Responsibilities
Brand & Creative Direction
- Oversee brand consistency across all touchpoints and lead brand refreshes, rebrands, and new product launches.
- Develop and execute creative strategies aligned with marketing and commercial goals.
- Deliver high-quality, multi-channel campaigns, exhibitions, and product launches while evolving the brand’s visual and verbal identity.
- Attend UK and EU events, representing the brand and gathering market insights.
Campaign Execution & Content Production
- Lead PPC campaigns across Google Ads and Meta, managing budgets, targeting, and performance to drive traffic and conversions.
- Optimise the website for SEO and lead generation, improving visibility and user engagement.
- Create and manage content, including blogs, updates, and email campaigns, tailored for both B2B and B2C audiences.
- Track and analyse performance, using data to refine strategies and maximise ROI.
Budget, Quality & Systems Oversight
- Manage the creative and marketing budget in collaboration with the Marketing team to build and deliver a marketing strategy.
- Oversee procurement of marketing assets such as print materials, merchandise, uniforms, and digital advertising.
- Approve final outputs to meet quality, strategic, and technical standards.
- Supervise the management of digital infrastructure, including VPN, domains, DNS, email systems, and GS1 tools.
- Provide clear direction, mentorship, and feedback to in-house team members and external collaborators.
- Foster a collaborative, performance-driven team culture.
- Work closely with Marketing, Product Design, and Sales teams to translate briefs into compelling creative work.
- Engage and manage freelance talent or agency partners as needed.
Requirements
- 3–5+ years of marketing experience in a similar role
- Strong PPC and SEO skills
- Confidence in using WordPress and CRM tools
- Great understanding and experience in Google, Meta and LinkedIn ads
- Marketing experience in both B2B and B2C
- Familiar with tools such as Adobe Creative Suite, CMS platforms, and email software
- Strong campaign coordination and content creation skills
- Experience across digital and traditional marketing channels
- Excellent organisation, communication, and project management skills
- A clean driving license (some travel involved)
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Advertising, and Design
Industries: Retail Motor Vehicles and Motor Vehicle Manufacturing
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Marketing Manager employer: Purple Line Limited
Contact Detail:
Purple Line Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you understand the role better but also allow you to speak confidently about how you can elevate the brand's online presence during interviews.
✨Tip Number 2
Showcase your experience with both B2B and B2C marketing strategies. Prepare examples of successful campaigns you've led in the past that demonstrate your ability to engage different audiences effectively.
✨Tip Number 3
Network with professionals in the leisure and recreational vehicle industry. Attend relevant events or webinars to gain insights and make connections that could give you an edge when applying for this position.
✨Tip Number 4
Be ready to discuss your approach to team leadership and collaboration. Think of specific instances where you've successfully mentored team members or worked closely with cross-functional teams to achieve marketing goals.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in PPC, SEO, and content creation. Use specific examples that demonstrate your success in similar roles to catch the employer's attention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the leisure industry. Mention how your skills align with the job requirements and express your enthusiasm for leading creative campaigns.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as increased traffic from PPC campaigns or successful brand refreshes. This will help illustrate your capability to drive results.
Research the Company: Familiarise yourself with the company's brand and recent marketing initiatives. This knowledge will allow you to tailor your application and demonstrate your genuine interest in contributing to their marketing strategy.
How to prepare for a job interview at Purple Line Limited
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific examples where you successfully managed PPC and SEO strategies, and how they contributed to brand awareness and lead generation.
✨Demonstrate Creativity
Since the role involves overseeing brand consistency and creative direction, come equipped with ideas for potential campaigns. Share your thoughts on how you would refresh the brand or launch new products, showcasing your innovative thinking.
✨Familiarise Yourself with the Company
Research the leisure brand thoroughly before the interview. Understand their current marketing strategies, target audience, and recent campaigns. This will allow you to tailor your responses and demonstrate genuine interest in the company.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about the company's marketing goals, team dynamics, and expectations for the role. This shows that you are engaged and serious about contributing to their success.