At a Glance
- Tasks: Lead the consumer relationship strategy and drive the success of the Purple ConneX app.
- Company: Purple values a fun, no-nonsense work environment focused on continuous learning.
- Benefits: Enjoy flexible working, 25 days holiday plus bank holidays, and life insurance at 2× salary.
- Other info: This role is based in Manchester, England, and reports directly to the CEO.
- Why this job: Join a dynamic team to shape consumer growth strategies and drive app engagement.
- Qualifications: Proven senior leadership experience in consumer marketing with a strong growth mindset.
The predicted salary is between 80000 - 120000 £ per year.
The Vice President of Consumer Growth is a pivotal role responsible for the overall relationship with and growth of our consumer base who engage with the Purple wifi network. This leader will take ownership of the Purple ConneX app, driving its strategy, adoption, and success. Reporting directly to the CEO and serving as a core member of the Commercial Leadership team, this role is crucial for collaborating with commercial colleagues to accelerate the overall growth of the business.
Our values are at the heart of what we do and we're all about getting the job done whilst having fun with no BS and no politics. We're all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills.
Values:
- Make it happen - We own things and get them done whatever it takes
- Playful and positive - Life's too short to take things too seriously, we like to have fun while we're working and we love positivity - and yes the glass is half full
- In it together - We all have our day jobs to do, our OKRs to hit and projects to complete but we're always available to help for the greater good of the business
- No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn't make it pleasant
- Know your stuff, keep learning - We value people who have knowledge and have a thirst for more of it, lots more of it
- No drama - Things don't always go right as much as we try, having a hissy fit over it won't help the situation and you won't find that here
- Raise the bar - we want to win, so we aim high, take calculated risks, and push the boundaries of what's possible
What You Will Do:
- Lead Consumer Relationship & Strategy: Own the end‑to‑end relationship with Purple's global consumer base, defining the strategy to maximize their engagement, satisfaction, and lifetime value
- Drive Purple ConneX Success: Take full ownership of the Purple ConneX app, overseeing its development, marketing, and performance to ensure it becomes a primary driver of customer growth
- Accelerate Growth Through Action: Be a hands‑on, results‑oriented leader, ready to 'hustle' and execute rapid testing, campaigns, and initiatives to discover and scale effective growth loops
- Strategic Leadership: Collaborate closely with the CEO and Commercial Leadership team to align growth strategies with wider commercial goals, contributing to the overall success of the business
Requirements:
- Experience: Proven track record in a senior leadership role within consumer marketing or business unit management
- Growth Mindset: Deeply experienced in driving consumer and preferably app growth and skilled in the rapid execution of tests and campaigns to quickly identify and scale successful growth levers
- Action‑Oriented: Used to being hands‑on and operating with a "sleeves rolled up" attitude, with a history of delivering aggressive growth targets
- Collaboration & Influence: An effective communicator and collaborator, capable of working with commercial colleagues across the business to achieve shared growth objectives
- Reporting: Comfortable operating at the executive level, reporting on performance and strategy to the CEO and other members of the Commercial Leadership team
Benefits:
- Great earning potential – on target earnings 50% of base salary with accelerators for over‑achievement
- Hybrid working – the best of both worlds
- Flexible working & a great company culture – bring your best self to work
- Emphasis on learning and development – progress your career
- 25 days holiday (plus bank holidays) with 1 more day each year – and the option to buy extra days
- 4 volunteering days each year – give something back to the community
- Life insurance at 2× salary
- Employee Assistance Programme, 24/7 helpline
- Company pension, 4% employer contribution
- Private Healthcare & Long Term Incentive Plan after 12 months' service
We are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. If you're excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.
Location: Manchester, England, United Kingdom
VP of Consumer Growth employer: Purple | B CorpTM
Purple offers a vibrant culture that prioritises fun and development. Located in Manchester, employees enjoy hybrid working and a focus on continuous learning. The team is committed to diversity and inclusion, ensuring all voices are heard.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Consumer Growth
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We think you need these skills to ace VP of Consumer Growth
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Showcase Your Problem-Solving Skills:In IT consulting, it's all about problem-solving, so make sure your CV highlights your analytical skills and any relevant projects you've tackled. Mention specific technologies or methodologies you've used to resolve issues or improve processes; this shows you can think critically and deliver results, which is vital for us at Purple | B CorpTM.
Highlight Relevant Certifications:Certifications like ITIL, PMP, or even specific tech stack qualifications can really make you stand out. Make sure to include these in your CV, as they not only demonstrate your expertise but also your commitment to staying current in the field. We love seeing candidates who are proactive about their professional development!
Tailor Your Cover Letter:Your cover letter is your chance to connect personally with us at Purple | B CorpTM. Share stories about your experiences in IT consulting, and how they shaped your desire to join our team. Mention why you’re excited about this particular role, and how you see yourself contributing to our projects.
Keep It Clear and Concise:We're all busy, so make sure your application is easy to read. Use bullet points for key achievements, and don’t overload us with jargon. A clean, professional layout goes a long way. Remember, the clearer your application, the more likely we are to invite you in for an interview!
How to prepare for a job interview at Purple | B CorpTM
✨Brush Up on Your Technical Skills
For an IT consulting role, be ready to demonstrate your technical prowess. You might face questions on systems integration, cloud technologies, or even troubleshooting specific software. If you have experience with tools like AWS, Azure, or even specific programming languages, make sure you can talk about them fluently.
✨Showcase Your Problem-Solving Approach
IT consulting is all about solving problems for clients. Think about how you can illustrate your approach to a past challenge using the STAR method (Situation, Task, Action, Result). It's a great way to show how you tackle complex issues and come up with effective solutions.
✨Know the Business Impact of IT Solutions
When discussing your experiences, focus not just on the tech solutions you implemented, but also on their business impact. Employers want to see that you can connect IT with organisational goals. Prep examples that highlight how your tech contributions improved efficiency or reduced costs for past clients or projects.
✨Prepare for Behavioural Questions
Since IT consulting often involves teamwork and client interactions, expect behavioural questions that assess your interpersonal skills. Be prepared with examples that demonstrate your adaptability, communication skills, and how you handle client feedback. Before the interview, think of situations where you worked closely with clients to create effective IT strategies or changes.
