At a Glance
- Tasks: Lead consumer growth strategies and drive the success of the Purple ConneX app.
- Company: Join a fun, dynamic team at Purple, where values matter.
- Benefits: Great earning potential, hybrid working, and 25 days holiday plus more.
- Other info: Diverse and inclusive workplace with a focus on continuous learning.
- Why this job: Make a real impact in a role that drives growth and innovation.
- Qualifications: Proven leadership experience in consumer marketing and a growth mindset.
The predicted salary is between 43200 - 72000 £ per year.
The Vice President of Consumer Growth is a pivotal role responsible for the overall relationship with and growth of our consumer base who engage with the Purple wifi network. This leader will take ownership of the Purple ConneX app, driving its strategy, adoption, and success. Reporting directly to the CEO and serving as a core member of the Commercial Leadership team, this role is crucial for collaborating with commercial colleagues to accelerate the overall growth of the business.
Our values are at the heart of what we do and we’re all about getting the job done whilst having fun with no BS and no politics. We’re all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills.
Values
- Make it happen - We own things and get them done whatever it takes
- Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full
- In it together - We all have our day jobs to do, our OKRs to hit and projects to complete but we’re always available to help for the greater good of the business
- No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn’t make it pleasant
- Know your stuff, keep learning - We value people who have knowledge and have a thirst for more of it, lots more of it
- No drama - Things don’t always go right as much as we try, having a hissy fit over it won’t help the situation and you won’t find that here
- Raise the bar - we want to win, so we aim high, take calculated risks, and push the boundaries of what’s possible
What You Will Do
- Lead Consumer Relationship & Strategy: Own the end‑to‑end relationship with Purple's global consumer base, defining the strategy to maximize their engagement, satisfaction, and lifetime value
- Drive Purple ConneX Success: Take full ownership of the Purple ConneX app, overseeing its development, marketing, and performance to ensure it becomes a primary driver of customer growth
- Accelerate Growth Through Action: Be a hands‑on, results‑oriented leader, ready to 'hustle' and execute rapid testing, campaigns, and initiatives to discover and scale effective growth loops
- Strategic Leadership: Collaborate closely with the CEO and Commercial Leadership team to align growth strategies with wider commercial goals, contributing to the overall success of the business
Requirements
- Experience: Proven track record in a senior leadership role within consumer marketing or business unit management
- Growth Mindset: Deeply experienced in driving consumer and preferably app growth and skilled in the rapid execution of tests and campaigns to quickly identify and scale successful growth levers
- Action‑Oriented: Used to being hands‑on and operating with a "sleeves rolled up" attitude, with a history of delivering aggressive growth targets
- Collaboration & Influence: An effective communicator and collaborator, capable of working with commercial colleagues across the business to achieve shared growth objectives
- Reporting: Comfortable operating at the executive level, reporting on performance and strategy to the CEO and other members of the Commercial Leadership team
Benefits
- Great earning potential – on target earnings 50% of base salary with accelerators for over‑achievement
- Hybrid working – the best of both worlds
- Flexible working & a great company culture – bring your best self to work
- Emphasis on learning and development – progress your career
- 25 days holiday (plus bank holidays) with 1 more day each year – and the option to buy extra days
- 4 volunteering days each year – give something back to the community
- Life insurance at 2× salary
- Employee Assistance Programme, 24/7 helpline
- Company pension, 4% employer contribution
- Private Healthcare & Long Term Incentive Plan after 12 months' service
We are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. If you’re excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.
Location: Manchester, England, United Kingdom
VP of Consumer Growth in Manchester employer: Purple | B CorpTM
Purple is an exceptional employer that champions a vibrant and inclusive work culture, where employees are encouraged to learn, grow, and enjoy their work. With a focus on flexibility and collaboration, the company offers hybrid working arrangements and values a no-nonsense approach, ensuring a positive environment free from politics. As a Senior Sales Director, you'll have the opportunity to lead significant corporate initiatives while being part of a team that strives for excellence and innovation in the secure enterprise WiFi market.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Consumer Growth in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Purple | B CorpTM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Purple | B CorpTM are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Purple | B CorpTM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace VP of Consumer Growth in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Purple | B CorpTM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Purple | B CorpTM:Show us that you’ve done your homework! In your application, briefly mention what you admire about Purple | B CorpTM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Purple | B CorpTM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Purple | B CorpTM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Purple | B CorpTM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
