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- Tasks: Lead consumer growth strategies and drive the success of the Purple ConneX app.
- Company: Join a fun, dynamic team at Purple, where values matter.
- Benefits: Great earning potential, hybrid working, and 25 days holiday plus more.
- Why this job: Make a real impact in a role that drives growth and innovation.
- Qualifications: Proven leadership experience in consumer marketing and a growth mindset.
- Other info: Diverse and inclusive workplace with a focus on continuous learning.
The predicted salary is between 43200 - 72000 £ per year.
The Vice President of Consumer Growth is a pivotal role responsible for the overall relationship with and growth of our consumer base who engage with the Purple wifi network. This leader will take ownership of the Purple ConneX app, driving its strategy, adoption, and success. Reporting directly to the CEO and serving as a core member of the Commercial Leadership team, this role is crucial for collaborating with commercial colleagues to accelerate the overall growth of the business.
Our values are at the heart of what we do and we’re all about getting the job done whilst having fun with no BS and no politics. We’re all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills.
Values- Make it happen - We own things and get them done whatever it takes
- Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full
- In it together - We all have our day jobs to do, our OKRs to hit and projects to complete but we’re always available to help for the greater good of the business
- No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn’t make it pleasant
- Know your stuff, keep learning - We value people who have knowledge and have a thirst for more of it, lots more of it
- No drama - Things don’t always go right as much as we try, having a hissy fit over it won’t help the situation and you won’t find that here
- Raise the bar - we want to win, so we aim high, take calculated risks, and push the boundaries of what’s possible
- Lead Consumer Relationship & Strategy: Own the end‑to‑end relationship with Purple's global consumer base, defining the strategy to maximize their engagement, satisfaction, and lifetime value
- Drive Purple ConneX Success: Take full ownership of the Purple ConneX app, overseeing its development, marketing, and performance to ensure it becomes a primary driver of customer growth
- Accelerate Growth Through Action: Be a hands‑on, results‑oriented leader, ready to 'hustle' and execute rapid testing, campaigns, and initiatives to discover and scale effective growth loops
- Strategic Leadership: Collaborate closely with the CEO and Commercial Leadership team to align growth strategies with wider commercial goals, contributing to the overall success of the business
- Experience: Proven track record in a senior leadership role within consumer marketing or business unit management
- Growth Mindset: Deeply experienced in driving consumer and preferably app growth and skilled in the rapid execution of tests and campaigns to quickly identify and scale successful growth levers
- Action‑Oriented: Used to being hands‑on and operating with a "sleeves rolled up" attitude, with a history of delivering aggressive growth targets
- Collaboration & Influence: An effective communicator and collaborator, capable of working with commercial colleagues across the business to achieve shared growth objectives
- Reporting: Comfortable operating at the executive level, reporting on performance and strategy to the CEO and other members of the Commercial Leadership team
- Great earning potential – on target earnings 50% of base salary with accelerators for over‑achievement
- Hybrid working – the best of both worlds
- Flexible working & a great company culture – bring your best self to work
- Emphasis on learning and development – progress your career
- 25 days holiday (plus bank holidays) with 1 more day each year – and the option to buy extra days
- 4 volunteering days each year – give something back to the community
- Life insurance at 2× salary
- Employee Assistance Programme, 24/7 helpline
- Company pension, 4% employer contribution
- Private Healthcare & Long Term Incentive Plan after 12 months' service
We are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. If you’re excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.
Location: Manchester, England, United Kingdom
VP of Consumer Growth in Manchester employer: Purple | B CorpTM
Contact Detail:
Purple | B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Consumer Growth in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, let your enthusiasm for the role shine through. Talk about how you can help drive growth and make the Purple ConneX app a success. Remember, they want someone who’s ready to hustle and make things happen!
✨Tip Number 3
Prepare for interviews by knowing your stuff! Research the company, understand their values, and think about how your experience aligns with their goals. Be ready to discuss specific strategies you’ve used in the past to drive consumer engagement and growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Purple team and contributing to our mission of turning the world Purple!
We think you need these skills to ace VP of Consumer Growth in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about driving consumer growth and making the Purple ConneX app a success.
Tailor Your Experience: Make sure to highlight your relevant experience in consumer marketing or business unit management. We’re looking for someone who knows their stuff, so connect your past achievements to what we’re doing at Purple!
Be Authentic: We value a no BS approach, so be yourself in your application. Share your unique perspective and experiences that make you a great fit for our playful and positive culture.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get the ball rolling on your journey with Purple.
How to prepare for a job interview at Purple | B CorpTM
✨Know Your Stuff
Make sure you’re well-versed in the Purple ConneX app and its role in driving consumer growth. Brush up on the latest trends in consumer marketing and be ready to discuss how you can leverage your knowledge to enhance user engagement and satisfaction.
✨Show Your Hustle
This role is all about action and results, so come prepared with examples of how you've driven growth in previous positions. Be ready to share specific campaigns or initiatives where you rolled up your sleeves and made a tangible impact.
✨Collaborate Like a Pro
Since this position involves working closely with the CEO and the Commercial Leadership team, highlight your experience in cross-functional collaboration. Prepare to discuss how you’ve successfully influenced stakeholders and aligned strategies across different teams.
✨Embrace the Culture
Purple values a playful and positive work environment, so don’t shy away from showing your personality during the interview. Share anecdotes that reflect your ability to maintain a fun atmosphere while still getting the job done, and demonstrate how you embody their 'no BS' approach.
