Sales Manager - Nursing Homes / Elderly Care - Yorkshire / Tyne & Wear

Overview

Divisional Sales Manager (Healthcare / Elderly Care) – North Region (Field Based)

Salary: Competitive + Excellent Benefits

About the Role

As a Divisional Sales Manager, you will be responsible for delivering and embedding the sales strategy across circa 50 nursing and residential care homes in the North of England. This is a field-based role with travel, overseeing a wide regional portfolio and ensuring homes meet occupancy, fee, and revenue growth targets.

• Develop and deliver annual and quarterly sales plans across 50 homes throughout the North.
• Provide hands-on support to new openings and underperforming sites.
• Coach, mentor and hold Customer Relations Managers and Home Managers accountable for enquiry generation, conversion, and achieving revenue targets.
• Lead on reporting and analysis of sales activity, providing clear insights and action plans.
• Drive adoption of CRM systems to track enquiries and improve conversion rates.
• Ensure homes deliver against agreed sales processes and uphold elderly care brand standards.

About You

To succeed as a Divisional Sales Manager, you will bring:

• Proven success in delivering commercial sales growth within a large multi-site nursing home provider or care home brand.
• Thorough knowledge of the elderly care sector, including CQC requirements and customer decision-making journeys.
• Strong commercial acumen with both strategic and hands-on sales expertise.
• People leadership skills with experience training, coaching, and holding managers accountable.
• Excellent communication skills with the ability to influence at all levels.
• Experience with CRM platforms (Salesforce or similar).
• Desirable: Experience in sales training delivery, supporting new build care homes, or working with occupancy-challenged markets.

What We Offer

Competitive salary and benefits package

Excellent pension scheme

30+ days annual leave including bank holidays

Ongoing professional development and training opportunities

The opportunity to shape sales performance across a portfolio of circa 50 care homes in the North

Apply Today

If you are a results-driven Divisional Sales Manager, Sales Development Manager, or Care Home Sales Manager with a background in large providers and the elderly care sector, this is your chance to lead sales success across the North.