Sales and Marketing Manager - Oxford

We are seeking an experienced and strategic Head of Marketing & Sales to join an organisation operating within the elderly care, care home, and nursing home sector. This is a senior leadership role with responsibility for driving occupancy, commercial performance, and brand reputation across a portfolio of care services. You will work closely with the Chief Executive and be a key member of the Senior Management Team, helping to shape strategy within a regulated, values-led care environment.

The Role

As Head of Marketing & Sales, you will lead all marketing, sales, communications, and brand activity across the organisation. You will develop and deliver strategies that support occupancy growth, enhance reputation, and ensure services are promoted ethically and accurately to prospective residents, families, and stakeholders. This role requires a strong understanding of the care home and nursing home market, including the needs of older people and their families, referral pathways, and local authority and private funding landscapes.

Key Responsibilities

• Act as a senior leader, contributing to organisational strategy and decision-making
• Lead marketing, sales, communications, and brand management across care home and nursing home services
• Deliver occupancy growth, sales performance, and commercial outcomes
• Develop and oversee care home–specific marketing strategies, including enquiry management, tours, and local engagement
• Oversee brand, PR, digital marketing, and employer brand activity
• Manage media engagement, including reactive and sensitive communications
• Use data and insight to inform, monitor, and adapt marketing and sales strategies
• Manage budgets and ensure effective use of resources
• Lead, manage, coach, and develop a small team
• Communicate effectively with residents, families, professionals, and partners
• Ensure confidentiality of information, particularly in relation to residents
• Uphold safeguarding responsibilities in line with Safeguarding of Vulnerable Adults (SOVA) regulations
• Take responsibility for personal and team health and safety, following policies and completing required training
• Undertake additional duties as required to support service delivery

Essential Skills and Experience

• Proven experience leading marketing and sales within the care home, nursing home, or elderly care sector
• Demonstrated success in driving care home occupancy, admissions, or commercial performance
• Strong understanding of care home marketing, including private enquiries, local authority placements, and stakeholder engagement
• Experience managing brand, PR, digital marketing, and employer branding
• Experience managing and developing a small team
• Strong budget management experience
• Experience of media management, including reactive or sensitive communications
• Experience working across dispersed, multi-site, customer‑facing care services
• Excellent written and verbal communication skills
• Data‑led approach to shaping and refining marketing and sales strategies
• Creative problem‑solving ability
• High emotional intelligence, with the ability to coach, influence, and inspire others
• Ability to articulate and share the experiences of residents and families through authentic storytelling

Desirable Skills and Experience

• Experience working in a regulated environment
• Experience within residential care, nursing care, or dementia services

The Package

• Position: Head of Marketing & Sales
• Reports to: Chief Executive
• Location: Home-based with regular travel (2–3 days per week)
• Salary and Benefits
• Full‑time, permanent role
• £70,000 – £75,000 per annum
• Company car or car allowance
• Annual bonus of up to 6%
• Generous annual leave entitlement
• Competitive pension contribution of up to 9%
• Enhanced family leave
• Flexible working arrangements in line with service needs
• 4 weeks’ Occupational Sick Pay following successful completion of 6 months’ probation
• Private medical and dental insurance
• Death in service benefit (4x annual salary)
• Refer‑a‑friend scheme paying up to £500 cash bonus per referral

If you are an experienced care home marketing leader looking to take the next step in a senior role and make a meaningful impact in elderly care, we would welcome your application.