At a Glance
- Tasks: Create compelling ad concepts and copy that drive conversions for a thriving DTC brand.
- Company: Join Purolabs, a family-run supplements brand making waves in the wellness industry.
- Benefits: Enjoy 100% remote work, creative freedom, and product perks from a fast-growing brand.
- Other info: Ideal for those passionate about health and wellness in a dynamic, remote environment.
- Why this job: Make a real impact with your creativity while working directly with founders.
- Qualifications: 3+ years in creative strategy and copywriting, especially in DTC e-commerce.
The predicted salary is between 40000 - 50000 £ per year.
Do you write ads that actually convert? Can you turn customer insights into scroll-stopping creative concepts? If you live and breathe direct response copywriting and understand what makes people click, buy, and come back for more, we want to hear from you.
About Purolabs
Purolabs is an independent, family-run DTC supplements brand based in South London. We've served over 350,000 customers with clean, science-backed supplements, no additives, no fillers, no nonsense. Featured in Vogue, Women's Health, and Evening Standard, we're proving that natural wellness can be both effective and transparent. No shareholders to impress, no cutting corners, just a genuine mission to help people feel better.
The Role
We're looking for a Creative Strategist & Copywriter who can bridge the gap between data and creativity. You'll develop ad concepts, write high-converting scripts for video ads, craft compelling static ad copy, and create briefs that bring ideas to life across Meta and TikTok. This isn't just writing, it's strategic thinking that drives real performance.
What You'll Be Doing
- Developing creative concepts and angles based on customer insights, competitor analysis, and performance data
- Writing persuasive scripts for UGC and video ads that hook viewers in the first second
- Crafting copy for static ads, landing pages, and email campaigns that convert cold traffic into customers
- Creating clear creative briefs for designers, video editors, and UGC creators
- Analysing ad performance to identify winning patterns and iterate on what's working
- Collaborating with our growth team to align creative with campaign objectives and testing roadmaps
- Staying ahead of creative trends on Meta, TikTok, and emerging platforms
What We're Looking For
- 3+ years in creative strategy and copywriting within DTC e-commerce, an agency, or as a freelancer
- Proven track record creating high-performing paid social ads for Meta and TikTok
- Strong understanding of direct response copywriting principles and consumer psychology
- Experience writing for health, wellness, beauty, or personal care brands is a significant plus
- Ability to adapt your voice across different audience segments and product categories
- Comfortable working autonomously in a fast-paced, remote environment
- Sharp eye for what's working in the DTC space, you're constantly saving ads and studying hooks
Why Join Purolabs?
- 100% remote, work from anywhere with at least 4 hours overlap with UK timezone (GMT)
- Work directly with the founders, no layers of management or corporate bureaucracy
- Creative freedom to test ideas and own your work from concept to execution
- Join a profitable, fast-growing brand with real momentum
- Product perks, because we actually believe in what we sell
- A small, dedicated team that values transparency, results, and doing things the right way
Important
- This is a remote independent contractor role, not employment
- You must be comfortable working independently and communicating asynchronously
- A genuine interest in health, wellness, or natural products is a bonus
Creative Strategist / Copywriter in England employer: Purolabs
At Purolabs, we pride ourselves on being an excellent employer by offering a fully remote work environment that allows you to thrive from anywhere while maintaining a strong connection with our dedicated team. With a focus on creative freedom and direct collaboration with the founders, you'll have the opportunity to shape impactful campaigns for a fast-growing brand that genuinely cares about health and wellness. Join us to enjoy product perks, a transparent culture, and the chance to make a real difference in the DTC space.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist / Copywriter in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and engage on social media. The more connections we make, the better our chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially those high-converting ads. We want to see what you can do, so make it easy for potential employers to be impressed.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Purolabs, make sure to align your message with their values and mission. Show us how your creative strategy can help them grow!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Creative Strategist / Copywriter in England
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique voice. Remember, we’re looking for someone who can turn insights into compelling concepts, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in DTC e-commerce and direct response copywriting. We want to see how your past work aligns with what we do at Purolabs, so be specific about your achievements and the impact they had.
Be Data-Driven:Since this role bridges data and creativity, include examples of how you've used performance data to inform your creative decisions. Show us that you can analyse ad performance and iterate on what's working – it’s all about driving results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re keen on joining our team at Purolabs, where we value transparency and direct communication!
How to prepare for a job interview at Purolabs
✨Know Your Audience
Before the interview, dive deep into Purolabs' target audience. Understand their needs, preferences, and pain points. This will help you tailor your creative concepts and demonstrate how your copy can resonate with them.
✨Showcase Your Portfolio
Bring along examples of your previous work that highlight your ability to create high-converting ads. Focus on pieces that showcase your understanding of direct response copywriting and how you've used data to inform your creative strategies.
✨Prepare for Creative Challenges
Be ready to discuss how you would approach specific creative challenges related to the role. Think about how you would develop ad concepts based on customer insights or analyse ad performance to iterate on successful campaigns.
✨Stay Current with Trends
Familiarise yourself with the latest trends on Meta and TikTok. Be prepared to discuss how you would incorporate these trends into your work at Purolabs, showing that you’re not just a copywriter but a strategic thinker who stays ahead of the curve.
