At a Glance
- Tasks: Create compelling ad concepts and copy that drive conversions for a thriving DTC brand.
- Company: Join Purolabs, a family-run supplements brand making waves in the wellness industry.
- Benefits: Enjoy 100% remote work, creative freedom, and product perks from a fast-growing brand.
- Other info: Ideal for those passionate about health and wellness, with opportunities for growth.
- Why this job: Make a real impact with your creativity while working directly with founders in a dynamic environment.
- Qualifications: 3+ years in creative strategy and copywriting, especially in DTC e-commerce.
The predicted salary is between 35000 - 45000 £ per year.
Do you write ads that actually convert? Can you turn customer insights into scroll-stopping creative concepts? If you live and breathe direct response copywriting and understand what makes people click, buy, and come back for more, we want to hear from you.
About Purolabs
Purolabs is an independent, family-run DTC supplements brand based in South London. We've served over 350,000 customers with clean, science-backed supplements, no additives, no fillers, no nonsense. Featured in Vogue, Women's Health, and Evening Standard, we're proving that natural wellness can be both effective and transparent. No shareholders to impress, no cutting corners, just a genuine mission to help people feel better.
The Role
We're looking for a Creative Strategist & Copywriter who can bridge the gap between data and creativity. You'll develop ad concepts, write high-converting scripts for video ads, craft compelling static ad copy, and create briefs that bring ideas to life across Meta and TikTok. This isn't just writing, it's strategic thinking that drives real performance.
What You'll Be Doing
- Developing creative concepts and angles based on customer insights, competitor analysis, and performance data
- Writing persuasive scripts for UGC and video ads that hook viewers in the first second
- Crafting copy for static ads, landing pages, and email campaigns that convert cold traffic into customers
- Creating clear creative briefs for designers, video editors, and UGC creators
- Analysing ad performance to identify winning patterns and iterate on what's working
- Collaborating with our growth team to align creative with campaign objectives and testing roadmaps
- Staying ahead of creative trends on Meta, TikTok, and emerging platforms
What We're Looking For
- 3+ years in creative strategy and copywriting within DTC e-commerce, an agency, or as a freelancer
- Proven track record creating high-performing paid social ads for Meta and TikTok
- Strong understanding of direct response copywriting principles and consumer psychology
- Experience writing for health, wellness, beauty, or personal care brands is a significant plus
- Ability to adapt your voice across different audience segments and product categories
- Comfortable working autonomously in a fast-paced, remote environment
- Sharp eye for what's working in the DTC space, you're constantly saving ads and studying hooks
Why Join Purolabs?
- 100% remote, work from anywhere with at least 4 hours overlap with UK timezone (GMT)
- Work directly with the founders, no layers of management or corporate bureaucracy
- Creative freedom to test ideas and own your work from concept to execution
- Join a profitable, fast-growing brand with real momentum
- Product perks, because we actually believe in what we sell
- A small, dedicated team that values transparency, results, and doing things the right way
Important
- This is a remote independent contractor role, not employment
- You must be comfortable working independently and communicating asynchronously
- A genuine interest in health, wellness, or natural products is a bonus
Creative Strategist / Copywriter employer: Purolabs
At Purolabs, we pride ourselves on being an excellent employer by offering a fully remote work environment that allows you to thrive creatively while maintaining a healthy work-life balance. Our small, dedicated team fosters a culture of transparency and collaboration, where your ideas are valued and you can take ownership of your projects from concept to execution. With opportunities for personal growth and the chance to work directly with the founders of a profitable, fast-growing brand, you'll find meaningful and rewarding employment in a company that genuinely cares about its mission and its people.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist / Copywriter
✨Tip Number 1
Get your portfolio in shape! Showcase your best work that highlights your ability to create scroll-stopping ads. Make sure it’s easy to navigate and includes case studies that demonstrate how your copy drove conversions.
✨Tip Number 2
Network like a pro! Connect with other creatives and industry professionals on platforms like LinkedIn. Join relevant groups and engage in discussions to get your name out there and learn about potential opportunities.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your creative process, how you analyse data, and share examples of successful campaigns. Show them you can bridge the gap between creativity and strategy!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us. Don’t miss out on the chance to join our awesome team!
We think you need these skills to ace Creative Strategist / Copywriter
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique voice. Remember, we’re looking for someone who can turn insights into compelling concepts, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in DTC e-commerce and copywriting. We want to see how your past work aligns with what we do at Purolabs. Be specific about your achievements and how they relate to driving conversions.
Demonstrate Your Strategic Thinking:In your application, show us that you understand the balance between data and creativity. Share examples of how you've used customer insights and performance data to create successful ad campaigns. This is key for us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Purolabs
✨Know Your Audience
Before the interview, research Purolabs and their target audience. Understand their customer base and what makes them tick. This will help you tailor your creative concepts and demonstrate that you can connect with their consumers effectively.
✨Showcase Your Portfolio
Bring examples of your previous work that highlight your skills in direct response copywriting and creative strategy. Focus on ads that have driven conversions, especially in the DTC e-commerce space. Be ready to discuss the thought process behind each piece and the results they achieved.
✨Prepare for Creative Challenges
Expect to be asked about how you would approach specific creative challenges. Think about how you would develop ad concepts based on customer insights or competitor analysis. Practise articulating your thought process clearly and confidently.
✨Stay Current with Trends
Familiarise yourself with the latest trends on platforms like Meta and TikTok. Be prepared to discuss recent campaigns that caught your eye and why they worked. Showing that you’re up-to-date with industry trends will demonstrate your passion and commitment to the role.
