About Puresport
Puresport is reimagining sports nutrition for a broader, lifestyle-active audience. We lead with hydration, energy & performance ranges and are moving to an omni-channel model that sells across retail, Amazon, TikTok and our own website. Our range covers Ultra Electrolytes, Running Gels, wider performance supplements and apparel. In 2027 we want to become the go-to brand for sports nutrition for all active people in the UK.
The role
The Head of Growth will own our direct and marketplace channels: DTC, Amazon and TikTok. This is a senior, hands-on role. You will define the strategy and then roll up your sleeves to deliver it, working day to day in the tools: Shopify (or equivalent), Amazon Seller and Advertising consoles, TikTok Shop and Ads Manager, analytics, and the forecast.
You are data-driven and will test ideas, offers and channels relentlessly to ensure you grow Puresport as efficiently as possible. You will be accountable for revenue, contribution, forecast, budget and delivery across the three channels, and you will be a key voice in shaping the company’s 2027 growth plan.
Accountabilities
- Revenue: deliver the agreed revenue plan for DTC, Amazon and TikTok.
- Contribution: deliver channel contribution margin, balancing growth against profitability.
- Forecast: own an accurate, rolling forecast and flag risks and opportunities early.
- Data: maintain clean datasets and dashboards for each channel allowing you to report easily to SLT and drive decision making within your team
- Budget: own the channel marketing and operating budgets and the return on every pound spent.
- Delivery: deliver the launch and promotional on time and with world-class creative
Key responsibilities
- Define the 2027 e-commerce strategy and three-year ambition for DTC, Amazon and TikTok, aligned to the overall brand and range strategy.
- Set channel roles, target customers, pricing and pack architecture, and promotional principles, working with the Brand, Sales and Finance teams.
- Identify and size growth opportunities: new customers, subscription, bundles, new marketplaces and new formats.
- Use data and customer insight to decide where to invest and where to stop.
DTC
- Run paid acquisition (Meta, Google) to agreed CAC and payback targets
- Own the website trading plan: traffic, conversion, AOV, retention and lifetime value.
- Run the site hands-on: merchandising, offers, landing pages, bundles, subscription and checkout optimisation.
- Lead CRM and lifecycle marketing (email, SMS) with the right tools and agency support.
- Ensure tracking is set up and reliable so sign ups can be attributed to understand cohort performance and lifetime contribution
- Understand the levers of organic growth and develop an SEO, product and content strategy to maximise organic sales
Amazon
- Own the Amazon P&Ls, including pricing, promotions, fees, and advertising spend.
- Manage listings, content, A+ and brand store, reviews, inventory and Buy Box health.
- Run Sponsored Products, Brands and Display, managing ACoS/TACoS and search rank on priority terms.
- Work with Supply Chain to plan stock and avoid stock-outs or excess.
TikTok
- Build the TikTok Shop and TikTok content-to-commerce model, including creators, affiliates, live shopping and paid amplification.
- Work with Brand and Social teams to turn content into sales, and to test and scale what works.
- Manage promotions, pricing and fulfilment performance on the platform.
Commercial and financial management
- Build and own the annual budget and a monthly rolling forecast by channel, with Finance.
- Report weekly and monthly on trading, contribution and the forecast, with clear commentary and actions.
- Control discounting, promotional return on investment and channel profitability.
Delivery and people
- Manage the delivery calendar for launches, promotions and key trading periods across all three channels.
- Run your channels with a highly analytical, test & learn approach – A/B testing will drive much of your decision making
- Lead and develop the e-commerce team and manage agencies and freelancers to clear targets.
- Brief our creative strategists and brand team on creative production and develop a rigorous testing agenda to understand what’s working
- Work closely with Brand, Retail, Supply Chain, Customer Service and Finance so that the channels work as one with our retail business.
- Set up test-and-learn processes and share learnings across the business.
Behaviours
- Commercially sharp and accountable: you own the number and are open about the risks.
- Curious and test-led: you let data and customers guide decisions.
- Hands-on and pragmatic: you do not wait to be handed a plan.
- A collaborator who brings others with you, and a clear communicator.
- At least 8 years of e-commerce or digital growth experience, including proven ownership of a channel P&L.
- Hands-on experience running both DTC (for example Shopify) and Amazon, with strong command of the tools, advertising and data. You can be more experienced in one area or the other – doesn’t need to be equal
- Proven track record of improving retention and replenishment metrics
- Track record of setting channel strategy and then delivering it, with measurable results in revenue and contribution.
- Strong commercial and financial skills: forecasting, budgeting, contribution analysis and promotional return on investment.
- Experience with paid media, CRM and conversion optimisation, and the ability to work with agencies.
- Comfortable working at pace and in the detail, and equally at ease presenting strategy to senior leaders.
- Experience building subscription models and customer lifetime value modelling.
- Experience leading or developing a small team.
- Experience in the sports nutrition, supplements, health or wider FMCG food and drink sector.
- Hands-on experience with TikTok Shop and creator-led commerce.
- Experience of omni-channel businesses, including working alongside a retail sales team.
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