At a Glance
- Tasks: Drive growth through data-driven digital marketing campaigns across various platforms.
- Company: Join the UK's largest Korean cosmetic specialist, PURESEOUL.
- Benefits: Enjoy a 20% discount, 28 days holiday, and a casual dress code.
- Other info: Great opportunity for career growth in a vibrant environment.
- Why this job: Be part of a fast-paced team making waves in the K-Beauty industry.
- Qualifications: Experience in digital marketing and strong analytical skills are essential.
The predicted salary is between 35000 - 35000 £ per year.
Location: London Office (Holborn). In Office required, not a remote position
Schedule: Full-time (Mon - Fri, 8 am to 4:30 pm)
Salary: From £35,000
PURESEOUL is the largest Korean cosmetic specialist in the UK. We work directly with some of Korea's top beauty brands to offer an extensive range of over 2000 skincare, makeup, hair and body products online and via our offline stores. Since 2019, we have been the go-to destination for UK K-Beauty enthusiasts online and offline, with 8K+ 5-star Trustpilot reviews!
The Role
We're looking for a data-driven and proactive Performance Marketing Specialist to support the planning, execution, and optimisation of paid digital marketing campaigns across multiple platforms. This role is ideal for someone who thrives in a fast-paced environment, enjoys analysing performance data, and has a strong interest in e-commerce, digital marketing, and customer acquisition. You’ll work closely with the wider Marketing, E-commerce, and Social teams to drive growth across key digital channels while supporting customer acquisition, online sales, and overall business performance.
Key Responsibilities
- Assist in the planning, execution, and optimisation of paid marketing campaigns across Google Ads, Meta, TikTok, and other relevant platforms
- Support customer acquisition, online sales growth, and conversion optimisation through performance-focused campaigns
- Monitor campaign performance daily and identify opportunities for optimisation and scaling
- Support budget pacing, bid adjustments, and audience targeting improvements to maximise campaign performance and efficiency
- Assist with implementing automation tools and bid strategies across paid media platforms
- Stay up to date with platform updates, digital trends, competitor activity, and emerging opportunities within the performance marketing landscape
Reporting & Analysis
- Monitor campaign data and support the creation of weekly and monthly performance reports
- Analyse campaign performance, customer behaviour, and channel effectiveness to identify optimisation opportunities
- Track key performance metrics including ROAS, CPA, CTR, conversion rate, and customer acquisition costs
- Support in-depth analysis of campaigns and contribute actionable insights to improve future performance
Creative Testing & Campaign Optimisation
- Assist with A/B testing across ad creatives, copy, audiences, landing pages, and campaign structures
- Work closely with the Design and Social teams to develop and optimise high-performing paid content
- Contribute ideas for improving ad performance, engagement, and conversion rates across digital channels
- Support campaign planning around launches, promotions, retail activations, and seasonal trading periods
- Provide general support across wider marketing and growth initiatives where needed
Who We're Looking For
- Experience in digital marketing, paid media, or performance marketing
- Strong analytical and problem-solving skills with a data-driven approach
- Excellent attention to detail and organisational skills
- Interest in e-commerce, digital marketing trends, and customer behaviour
- Confident managing multiple campaigns and deadlines simultaneously
- Strong communication and teamwork skills
- Proactive, adaptable, and comfortable working in a fast-paced environment
- Passion for beauty, skincare, and K-Beauty is a plus
Perks of the Role
- 20% employee discount across our online and offline stores
- Holiday allowance of 28 days pro rata
- Comfy and casual dress code
- Company Pension Scheme
Performance Marketing Specialist employer: PURESEOUL • The Home of K-Beauty
At PURESEOUL, we pride ourselves on being the largest Korean cosmetic specialist in the UK, offering a vibrant work culture that fosters creativity and collaboration. Our London office is a dynamic environment where you can thrive as a Performance Marketing Specialist, with opportunities for professional growth, a generous holiday allowance of 28 days pro rata, and a 20% employee discount on our extensive range of K-Beauty products. Join us to be part of a passionate team dedicated to delivering exceptional beauty experiences while enjoying the perks of a supportive workplace.
Contact Details:
PURESEOUL • The Home of K-Beauty Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us your passion for K-Beauty and how you can contribute to our growth. We love candidates who come in with fresh ideas and a genuine interest!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in performance marketing can drive results. We want to hear about your past successes and how you can apply them to our campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for talent that fits our vibrant team culture.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience in digital marketing and any specific campaigns you've worked on that relate to the job description. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about K-Beauty and how your analytical skills can drive our marketing efforts. Keep it engaging and relevant to the role, so we can see your personality come through.
Showcase Your Data Skills:Since this role is all about data-driven decisions, make sure to showcase your analytical skills in your application. Mention any tools or platforms you’ve used for campaign analysis and optimisation. We love seeing numbers and results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at PURESEOUL!
How to prepare for a job interview at PURESEOUL • The Home of K-Beauty
✨Know Your Numbers
As a Performance Marketing Specialist, you'll need to be comfortable with data. Brush up on key metrics like ROAS, CPA, and CTR before your interview. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Creativity
While this role is data-driven, creativity plays a big part too! Prepare examples of successful A/B tests or innovative campaign ideas you've implemented. Highlight how your creative strategies led to improved engagement and conversion rates.
✨Stay Current with Trends
The digital marketing landscape is always changing. Familiarise yourself with the latest trends in e-commerce and performance marketing. Bring up recent updates from platforms like Google Ads or TikTok during your interview to show you're proactive and informed.
✨Demonstrate Team Spirit
This role involves collaboration with various teams. Be prepared to share experiences where you worked closely with others, especially in marketing or design. Emphasise your communication skills and how you contribute to a positive team dynamic.
