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For Companies At a Glance
- Tasks: Lead strategies to win back ex-members and boost their fitness journeys.
- Company: Join PureGym, a leading low-cost gym operator with over 2 million members across Europe.
- Benefits: Enjoy hybrid working, gym membership, private medical insurance, and generous annual leave.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and making a real impact.
- Qualifications: Experience in CRM, audience segmentation, and a passion for email and app marketing required.
- Other info: PureGym promotes diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
We’re searching for a Senior CRM Manager to join our Marketing team based in Leeds!
The Benefits
- Gym Membership
- Hybrid Working (3 days in office / 2 days from home)
- 25 Days Annual Leave + Bank Holidays + 1 Personal Day
- Holiday buying scheme
- Private Medical Insurance
- Company pension contribution
- Life Assurance
The Role
We are looking for a Senior CRM Manager, in this role you will be focused on maximising one of our biggest assets - our ex-member base, encouraging previous members to restart their fitness journeys at PureGym. You will gain a deep understanding of our ex-member base, and then develop strategies to reacquire them, through targeted offers and engaging content (delivered via email / app).
Additional Responsibilities Within This Role Include
- Responsible for re-joiner performance and subsequent communications across the PureGym Group
- Implement propensity model, including ML and AI segmentation techniques to optimise winback and ensure ex-members get the right communications based on their propensity to interact with campaigns
- Work closely with commercial teams on strength and frequency of winback offers - maximising benefit of revenue sacrificed on offers
- Develop referral programs for current and ex-members to increase incremental members
- Work closely with paid channel activation managers (PPC / paid social / display) to leverage 1PD in platform
- Work with the UK marketing team and external translation agencies as required to create assets and copy to use in channel - sharing best practices with paid channel activation managers
- Work closely with our I&A and marketing analytics functions to understand and report on winback performance, finding opportunities for optimisation
- Develop and manage ongoing test & learn strategies to drive incremental rejoiners
- Work with our App and Content teams to find new and innovative ways to engage with our ex-members
- Line management & leadership responsibilities for winback coordinator
- Ensure communications are compliant with relevant legislation and ESP spam thresholds
The Person
- Experience working with digital first, direct to consumer brands, either agency or client side
- Strong CRM and audience segmentation experience - ideally having worked with propensity models
- You will be an expert in utilizing first party data
- Experience of Braze platform desirable but not essential
- Ambitious and looking for a career in a fast paced environment
- Creative & commercial mindset, capable of crafting messages and assets that resonate with varying audiences
- Technical and analytical mindset along with excellent communication skills
- Strong numeracy skills and the ability to work with large data sets
- Confident in translating complex results and analysis into easily digestible reports for stakeholders
- Can effectively build strong working relationships and networks to enable success
- Is commercially aware and uses knowledge and experience to drive success
- Is pragmatic, friendly and solution-focused
- Excellent organisational and time management skills
- Takes ownership for performance and ensures that all targets are met
- You will be a conceptual thinker who is passionate about Email and App marketing
Our Values
- Make a difference. Excite and inspire others.
- ‘Own it’ and be the best we can be.
- Stand Shoulder to Shoulder. Collaborate and share with each other.
- Include everyone and embrace uniqueness.
- Focus on the detail. Care about the little things.
- Have determination and resilience to get the job done.
- Play to Win. Improve and innovate – never get complacent.
- Challenge ourselves and each other. Celebrate our success.
About PureGym
Founded in 2009, the PureGym Group is one of the largest gym operators in Europe and provides high-quality, low-cost fitness facilities. The Group has more than 2 million members across 500+ gyms and holds market leading positions across the UK, Denmark and Switzerland. By providing quality gyms at affordable prices, and where everybody is welcome, we help more people in more places live healthier lives. PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Senior CRM Manager - Member Win Back employer: PureGym
Contact Detail:
PureGym Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager - Member Win Back
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and member win-back strategies. Understanding how to leverage first-party data and segmentation techniques will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the fitness and marketing industries, especially those who have experience with digital-first brands. This can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with CRM platforms, particularly any familiarity with Braze or similar tools. Highlighting your technical skills will demonstrate your readiness for the role.
✨Tip Number 4
Showcase your ability to analyse data and translate it into actionable insights. Be ready to share examples of how you've used data to drive marketing decisions in previous roles.
We think you need these skills to ace Senior CRM Manager - Member Win Back
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly with digital-first brands. Emphasise your skills in audience segmentation and any experience with propensity models.
Craft a Compelling Cover Letter: In your cover letter, express your passion for re-engaging ex-members and how your creative mindset can contribute to PureGym's goals. Mention specific strategies you would consider implementing based on the job description.
Showcase Analytical Skills: Provide examples of how you've used data analysis to drive marketing decisions in previous roles. Highlight your ability to translate complex data into actionable insights, as this is crucial for the Senior CRM Manager position.
Demonstrate Cultural Fit: Reflect on PureGym's values in your application. Share experiences that align with their focus on collaboration, innovation, and inclusivity, showing that you are not just a fit for the role but also for the company culture.
How to prepare for a job interview at PureGym
✨Understand the Role
Make sure you have a clear understanding of the Senior CRM Manager position and its responsibilities. Familiarise yourself with the key tasks, such as developing strategies for re-engaging ex-members and working with data segmentation techniques.
✨Showcase Your Experience
Prepare to discuss your previous experience with CRM and audience segmentation. Highlight any work you've done with propensity models or first-party data, as this will be crucial for the role.
✨Demonstrate Your Creativity
Be ready to share examples of how you've crafted engaging messages and marketing assets in the past. The company values creativity, so think of innovative ways you've approached similar challenges.
✨Align with Company Values
Familiarise yourself with PureGym's values and be prepared to discuss how you embody them. Show that you can 'own it', collaborate effectively, and focus on the details, as these traits are essential for success in their team.
