At a Glance
- Tasks: Transform data into insights and drive business value through analysis and reporting.
- Company: Join PureGym, a leading global gym brand with a vibrant community.
- Benefits: Free gym membership, hybrid working, private healthcare, and generous leave.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of data-driven decision making in the fitness industry.
- Qualifications: Experience in data analytics, proficient in SQL and Power BI.
The predicted salary is between 35000 - 45000 € per year.
The PureGym Group is a global gym business with a community of more than 700 gyms and over 2 million members. At PureGym, everything we do comes back to one simple idea: helping you feel good.
We're proud of our people and have a strong focus on internal progression. Championing diversity, we are committed to providing an excellent employee experience and workplace culture. As such, we are a Disability Confident Committed employer, and offer interviews to candidates who meet the essential criteria for a role, and opt‑in to the scheme on their application form.
Our gyms are friendly, supportive, and judgement‑free spaces where everybody can come in, work out and leave Feeling PureGym Good. We are proud to be certified by Top Employers Institute. See our careers page for full benefits.
We offer:
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
Location: Hybrid- London (3 days in the office)
Type: Full Time
Contract type: Permanent
Application: Closing date 22nd May 2026
We are a value business, focused on making gyms and fitness accessible to as many people as possible. Data is at the heart of how we run our business, starting from where to open our gyms, through what we offer within them, to how we engage with past, current, and future members. Combining the data from our 2.5+ million members with data about locations, operations, and performance allows us to unlock industry leading insights and drive a better member experience and commercial performance.
As an Insights Analyst you will be at the heart of solving some of the hardest data challenges in the business, turning data into insights and business value through a combination of in-depth analysis and reporting creation. You will be leveraging one of the biggest fitness data assets in the world, and working with state‑of‑the‑art technologies, to help determine what drives member behaviour and commercial outcomes across all our operating geographies.
The Role:
As a small, agile team, Insights works closely with its stakeholders, putting data at the heart of decision making across the business. While reporting to the Insights Manager, in this role you get to work closely with stakeholders at all levels across the business. You will also work in close collaboration with the wider Insights & Analytics functions, which provides ample opportunity to learn from a group of talented and experienced Data Scientists and Data Engineers.
In this role, you will have the opportunity to:
- Work on business-critical analytics projects and reporting, identifying outcomes and communicating findings and recommendations to stakeholders across the business - Commercial, Finance, Operational and Marketing teams, in addition to Data Science and Data Engineering.
- Build and maintain the central data product serving KPIs and insights to the entire organisation.
- Work with Azure Databricks, PowerBI and dbt technology, leveraging modern cloud‑native technologies and data lakehouse architecture.
- Drive continuous improvement to how we enable data driven decision making in PureGym.
The Person:
We would expect some or all of the following:
- Experience in data analytics / insights
- Proficient with SQL, Power BI, Excel and PowerPoint
- Additionally, experience with dbt would be an advantage
- A drive to turn insights into compelling stories for stakeholders to understand, for them to make more effective, data‑led decisions
- Strong commercial awareness with an interest in B2C
We are looking for an ambitious individual with a passion for leveraging analytics to drive business outcomes. The following core attributes are essential:
- Excellent problem‑solving: someone who enjoys applying their mind to many and varied business problems and be a driving force behind solving them
- Innovative and curious: constantly seek to learn and find new and better ways of doing things; not just solving problems but seeking them out; always interested to find new and better methods and technologies
- Biased towards action: take the initiative and get things done under their own steam and in collaboration with others
- Collaborative: driven to engage with colleagues from across the business and support and enable your team members
- A great communicator: able to translate complex concepts and analyses into digestible recommendations that can be easily interpreted and acted upon
PureGym is proud to be an equal opportunities employer. Our company mantra is 'Everybody Welcome' and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Please note: Qualifications and Skills represent the essential criteria for the role, which need to be met to be offered an interview under the Disability Confident Scheme. Volume of eligible applications may impact everyone being able to be offered an interview. Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
Insights Analyst in London employer: PureGym
At PureGym, we pride ourselves on fostering a vibrant and inclusive work culture that champions diversity and prioritises employee well-being. As an Insights Analyst in our London office, you'll benefit from a flexible working environment, comprehensive healthcare, and extensive learning opportunities, all while contributing to a mission that makes fitness accessible to everyone. Join us to leverage cutting-edge technologies and be part of a supportive team dedicated to driving meaningful insights and business outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Insights Analyst in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at PureGym on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into PureGym's values and culture. Show us how your skills and experiences align with our mission of making fitness accessible and enjoyable for everyone.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, focus on how you turned data into actionable insights. We love candidates who can communicate complex ideas simply and effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the PureGym family.
We think you need these skills to ace Insights Analyst in London
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, let your enthusiasm for data analytics shine through! Share specific examples of how you've used data to drive insights and make decisions in previous roles. We love seeing candidates who are genuinely excited about turning numbers into stories.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Insights Analyst role. Highlight your experience with SQL, Power BI, and any other relevant tools. We want to see how your skills align with what we're looking for, so don’t be shy about showcasing your achievements!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. Remember, we’re looking for someone who can communicate complex ideas simply, so show us you can do that right from the start!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details you need about the role and our company culture there. We can’t wait to hear from you!
How to prepare for a job interview at PureGym
✨Know Your Data Tools
Familiarise yourself with SQL, Power BI, and any other tools mentioned in the job description. Be ready to discuss how you've used these technologies in past projects, as this will show your practical experience and understanding of the role.
✨Tell a Compelling Story
Prepare to explain how you've turned data insights into actionable recommendations. Think of specific examples where your analysis led to significant business outcomes, as this aligns perfectly with what PureGym is looking for.
✨Show Your Problem-Solving Skills
Be ready to tackle hypothetical scenarios during the interview. Practice articulating your thought process when faced with complex data challenges, demonstrating your innovative and curious mindset that PureGym values.
✨Engage with Stakeholders
Since the role involves collaboration across various teams, think about how you can effectively communicate complex data findings to non-technical stakeholders. Prepare examples of how you've successfully engaged with different departments in the past.
