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- Tasks: Lead marketing analytics to optimise member growth across multiple countries.
- Company: Join PureGym, the UK's No.1 gym operator with a diverse and inclusive culture.
- Benefits: Free gym membership, hybrid working, private healthcare, and generous leave.
- Why this job: Make a real impact on fitness accessibility while developing your career in a dynamic environment.
- Qualifications: Experience in digital marketing analytics and strong numerical skills required.
- Other info: Opportunity for career growth in a fast-paced, supportive workplace.
The predicted salary is between 43200 - 72000 £ per year.
The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture.
We offer:
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Leeds (2 days in the office)
Type: Full Time
Contract type: Permanent
Application: Closing date Sunday 8th February (early applications encouraged)
We are looking for a Head of Marketing Analytics to join the Digital Marketing team. This role will lead on marketing analytics for the PureGym Group (UK, Denmark, Switzerland and the US), working closely with channel marketing and commercial finance teams to track and understand effectiveness of all marketing activity – both digital and ATL – informing where and how we invest to maximise volume of new members. There will also be line management of a Digital Marketing Analyst.
Key duties will include:
- Accurately track and report back on the performance of marketing activity, working closely with channel specialists to understand effectiveness of activity vs. KPIs
- Develop internal reporting capabilities, clearly consolidating marketing data into a single suite of reports to inform investment decisions.
- Communicate complex marketing datasets to a broad range of stakeholders, providing key recommendations to drive action
- Produce the relevant weekly and monthly reports to communicate the performance of UK digital marketing activity back to the wider business
- Support channel teams in delivering structured testing plans, helping define hypotheses and measuring their success
- Lead on usage and implementation of MMM and MTA tools - giving a broader understanding of marketing performance
- Continue to help evolve our marketing strategies, looking at new ways to target our audiences, including leveraging 1st party data for use within digital marketing campaigns
- Work with agency partners, as well as our in-house development and Insight & Analytics teams to improve our marketing analytics capability, ensuring we have the data we need to inform strategy
- Closely monitor market trends using tools such as Similarweb to track PureGym’s performance in the context of key competitors and the wider market
The Person
- Experience in a similar role or previous experience activating and managing digital marketing campaigns
- Has excellent numerical and analytical skills and able to interpret data to inform digital strategy
- Has excellent working knowledge of Google Analytics and other analytical tools
- Highly confident preparing reports in Excel with experience of using data visualisation software such as PowerBI, Looker Studio or Tableau
- Has a good understanding of digital channels, including PPC, SEO, programmatic display and paid social. Familiar with Google Search Ads 360, Meta Business Manager and other marketing platforms
- Is commercially aware and uses knowledge and experience to drive success of PureGym
- Can effectively build strong working relationships and networks to enable success, both within PureGym and with agency partners
- Has excellent communication, organisational and time management skills
- Takes ownership for performance and ensures that all targets are met
- Ambitious, driven and looking for a career in a fast-paced environment
- Has the ability to manage numerous projects whilst remaining calm
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere. Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
Head of Marketing Analytics in Leeds employer: PureGym
Contact Detail:
PureGym Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Analytics in Leeds
✨Tip Number 1
Network like a pro! Reach out to current or former employees at PureGym on LinkedIn. A friendly chat can give us insider info about the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by diving deep into marketing analytics trends. Brush up on your knowledge of tools like Google Analytics and PowerBI, so we can impress them with our expertise!
✨Tip Number 3
Showcase our analytical skills during the interview. Be ready to discuss how we've used data to drive marketing strategies in the past. Real examples will make us stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the PureGym family.
We think you need these skills to ace Head of Marketing Analytics in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing Analytics role. Highlight your experience with digital marketing campaigns and analytics tools like Google Analytics, as these are key for us at PureGym.
Showcase Your Analytical Skills: We love numbers! Be sure to showcase your analytical skills and how you've used data to inform marketing strategies in your previous roles. This will help us see how you can contribute to our team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing analytics and how your experience aligns with our mission at PureGym. Keep it engaging and personal!
Apply Early Through Our Website: Don’t wait until the last minute! We encourage early applications, so head over to our website and submit your application as soon as you can. We can’t wait to hear from you!
How to prepare for a job interview at PureGym
✨Know Your Numbers
As a Head of Marketing Analytics, you'll need to demonstrate your numerical and analytical skills. Brush up on key metrics related to marketing performance and be ready to discuss how you've used data to inform strategies in previous roles.
✨Familiarise Yourself with Tools
Make sure you're well-versed in Google Analytics, Excel, and any data visualisation software like PowerBI or Tableau. Be prepared to talk about specific projects where you’ve used these tools to track and report on marketing activities.
✨Understand the Market Landscape
Research PureGym's position in the market and its competitors. Use tools like Similarweb to gather insights and be ready to discuss how you would leverage this information to enhance marketing strategies.
✨Communicate Clearly
You’ll need to communicate complex datasets to various stakeholders. Practice explaining your past projects in simple terms, focusing on the impact of your findings and recommendations. This will show your ability to bridge the gap between data and actionable insights.