At a Glance
- Tasks: Support digital marketing strategies across social media platforms to drive brand engagement.
- Company: Join PureGym, the UK's leading gym operator with over 2 million members worldwide.
- Benefits: Enjoy hybrid working, gym membership, private healthcare, and a holiday purchase scheme.
- Other info: PureGym values diversity and inclusivity, welcoming applicants from all backgrounds.
- Why this job: Be part of a dynamic team shaping global marketing strategies in a fast-paced environment.
- Qualifications: Passion for digital marketing and at least 1 year of experience in paid social campaigns preferred.
The predicted salary is between 28800 - 43200 £ per year.
The PureGym Way
The PureGym Group is a global gym business with a community of more than 700 gyms and over 2 million members. At PureGym, everything we do comes back to one simple idea: helping you feel good.
We're proud of our people and have a strong focus on internal progression. Championing diversity, we are committed to providing an excellent employee experience and workplace culture. As such, we are a Disability Confident Committed employer, and offer interviews to candidates who meet the essential criteria for a role, and opt-in to the scheme on their application form.
Our gyms are friendly, supportive, and judgement-free spaces where everybody can come in, work out and leave Feeling PureGym Good. We are proud to be certified by Top Employers Institute. See our careers page for full benefits.
We offer
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Hybrid/our Leeds office
Type: Full Time
Contract type: Permanent
Application: Closing date Sunday 16th August. 1st interviews will be the week after on the 20th and 21st over Teams.
We are looking for aDigital Marketing Executive to join our Marketing team. Reporting to our Senior Media Manager, and joining a team of 7, this role is responsible for activating digital marketing channels, e.g. across YouTube, Spotify and Meta across all PureGym markets including the UK, US, Denmark and Switzerland.
Key responsibilities
- Assist the media manager in all aspects of the digital channel strategy, maximizing awareness, consideration and new joiners within stated budgets.
- Manage aspects of campaign set up and optimisation across a range of platforms, including Meta, Snapchat, YouTube, Google, Pinterest, Spotify and TikTok with support from our specialist team.
- Leverage data-driven insights to inform activity, including creative selection and how we should split investment across platforms and campaigns to drive the best results.
- Contribute to long term project plans, as well as engaging in various forms of iterative testing.
- Liaise with our in-house studio and brand team to plan and create best-in-class creative, rotating these as required across campaigns. This includes ongoing management of a large bank of creative formats and digital ad assets.
- Supporting across a wider range of channels where needed, e.g. radio and out-of-home
- Innovate and experiment with new creative assets and strategies
- Continually seek to test and learn, evolving and optimising activity to drive the best possible results.
- Assist on meetings with suppliers such as Meta, TikTok etc. to ensure PureGym activity is following latest industry best practice
- Keep up-to-date with wider social media and display trends and developments, bringing fresh ideas and thinking to the business
The Person
- Is passionate about digital marketing, and keen to learn in a fast-paced environment
- Balances a creative mindset with a commercial perspective; adept at crafting messages that resonate with diverse audiences.
- Is proactive and capable of working collaboratively across multiple teams.
- Takes ownership for performance and ensures that all targets are met
- Has the ability to manage numerous projects whilst remaining calm
Qualifications & Skills
- 1-2 years’ experience of managing paid social campaigns
- Demonstrable passion for social media and up to date with latest trends, particularly on creative
- Experience managing sizable monthly budgets (at least £10,000 per month)
- Has strong analytical skills, comfortable with data analysis and problem-solving
- Excellent verbal and written communication skills
- Interested in sport & fitness and is an ambassador of PureGym’s values
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Please note: Qualifications and Skills represent the essential criteria for the role, which need to be met to be offered an interview under the Disability Confident Scheme. Volume of eligible applications may impact everyone being able to be offered an interview.
Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
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Digital Marketing Executive in Leeds employer: PureGym
At PureGym, we pride ourselves on being the UK's leading fitness brand, offering Personal Trainers and Fitness Coaches an exceptional opportunity to thrive in a supportive and dynamic environment. With 100% of your PT earnings, free education, and a wealth of resources at your fingertips, you can focus on what you love—helping others achieve their fitness goals. Our commitment to employee growth, wellness packages, and a vibrant community ensures that you will not only develop professionally but also enjoy a fulfilling work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Leeds
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially on platforms like Meta, TikTok, and YouTube. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Engage with PureGym's social media channels to understand their brand voice and current campaigns. This will allow you to tailor your discussions and show how you can contribute to their marketing strategies.
✨Tip Number 3
Network with professionals in the digital marketing field, particularly those who have experience with paid social campaigns. They can provide insights and tips that could be beneficial for your application and interview process.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data-driven insights in past projects. Being able to articulate your analytical skills will set you apart as a candidate who can drive results effectively.
We think you need these skills to ace Digital Marketing Executive in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, particularly with paid social campaigns. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for digital marketing and your understanding of the latest trends. Mention specific platforms you have experience with and how you can contribute to PureGym's goals.
Showcase Your Analytical Skills:In your application, provide examples of how you've used data-driven insights to inform marketing strategies. Highlight any successful campaigns you've managed and the results achieved.
Demonstrate Cultural Fit:PureGym values diversity and inclusivity. In your application, express your alignment with these values and how you can contribute to a collaborative work environment.
How to prepare for a job interview at PureGym
✨Show Your Passion for Digital Marketing
Make sure to express your enthusiasm for digital marketing during the interview. Share specific examples of campaigns you've worked on or trends you've followed, especially in paid social and display advertising.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used data to inform your marketing decisions. Highlight any experience you have with analysing campaign performance and how you optimised results based on those insights.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in social media and digital marketing. Bring fresh ideas to the table during your interview, showing that you can contribute innovative strategies to PureGym's campaigns.
✨Emphasise Collaboration and Communication
Since the role involves working across multiple teams, highlight your ability to collaborate effectively. Share examples of how you've successfully worked with others to achieve common goals, and demonstrate your strong communication skills.
