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- Tasks: Support digital marketing strategies across social media platforms to drive brand engagement.
- Company: Join PureGym, the UK's leading gym operator with over 2 million members worldwide.
- Benefits: Enjoy hybrid working, gym membership, private healthcare, and a holiday purchase scheme.
- Why this job: Be part of a dynamic team shaping global marketing strategies in a fast-paced environment.
- Qualifications: Passion for digital marketing and at least 1 year of experience in paid social campaigns preferred.
- Other info: PureGym values diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
The PureGym Way
PureGym Is The No.1 Gym Operator In The UK, And The 4th Largest Gym Operator Worldwide. With 600+ Gyms And Over 2 Million Members Across The UK, Europe & US, We Are The Gym Where Everybody Is Welcome. We Champion Diversity And Are Committed To Providing a Workplace Where Everyone Feels Free To Be. We Offer
- Gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare
- Life insurance
- Company pension contribution
- Holiday purchase scheme up to an additional week.
- Great Learning & Development Resources
- Enhanced maternity pay
Digital Marketing Executive / Leeds / Hybrid
This is an exciting group-level role supporting our UK, Europe, and US markets , playing a key part in driving performance across Paid Social and Display channels .
You’ll work across platforms like Meta, TikTok, YouTube, Snapchat and Pinterest — helping to shape and optimise campaigns, manage creative assets, and deliver data-driven results. It\’s the perfect role for someone with a passion for digital marketing, a creative eye, and a commercial mindset.
If you\’re eager to grow in a fast-paced, collaborative environment and want to help shape how millions discover and engage with our brand globally — we’d love to hear from you.
The Role
- Assist the Paid Social & Display Managers in all aspects of the Paid Social & Display strategy, maximising awareness, consideration and new joiners within stated budgets.
- Manage aspects of campaign set up and optimization across a range of platforms, including Meta, Snapchat, YouTube, Google, Pinterest, TikTok, Twitter, with support from our specialist team.
- Leverage data-driven insights to inform activity, including creative selection and how we should split investment across platforms and campaigns to drive the best results.
- Contribute to long term project plans, as well as engaging in various forms of iterative testing.
- Liaise with our in-house studio and brand team to plan and create best-in-class creative, rotating these as required across campaigns. This includes ongoing management of a large bank of creative formats and digital ad assets.
- Innovate and experiment with new creative assets and strategies
- Continually seek to test and learn, evolving and optimising activity to drive the best possible results.
- Assist on meetings with suppliers such as Meta, TikTok etc. to ensure PureGym activity is following latest industry best practice
- Keep up-to-date with wider social media and display trends and developments, bringing fresh ideas and thinking to the business
- Any other ad hoc duties
The person
- Is passionate about digital marketing, keen to learn in a fast-paced environment
- Preferably min. 1 year experience of managing paid social campaigns, if new to display campaigns, a willingness to learn is key
- Is passionate about social media and up to date with latest trends, particularly on creative
- Balances a creative mindset with a commercial perspective, adept at crafting messages that resonate with diverse audiences.
- Is proactive and capable of working collaboratively across multiple teams.
- Has strong analytical skills, comfortable with data analysis and problem-solving
- Excellent verbal and written communication skills
- Interested in sport & fitness and is an ambassador of the PureGym values
- Takes ownership for performance and ensures that all targets are met
- Has the ability to manage numerous projects whilst remaining calm
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work.
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Digital Marketing Executive employer: PureGym
Contact Detail:
PureGym Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially on platforms like Meta, TikTok, and YouTube. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Engage with PureGym's social media channels to understand their brand voice and current campaigns. This will allow you to tailor your discussions and show how you can contribute to their marketing strategies.
✨Tip Number 3
Network with professionals in the digital marketing field, particularly those who have experience with paid social campaigns. They can provide insights and tips that could be beneficial for your application and interview process.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data-driven insights in past projects. Being able to articulate your analytical skills will set you apart as a candidate who can drive results effectively.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid social campaigns. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the latest trends. Mention specific platforms you have experience with and how you can contribute to PureGym's goals.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data-driven insights to inform marketing strategies. Highlight any successful campaigns you've managed and the results achieved.
Demonstrate Cultural Fit: PureGym values diversity and inclusivity. In your application, express your alignment with these values and how you can contribute to a collaborative work environment.
How to prepare for a job interview at PureGym
✨Show Your Passion for Digital Marketing
Make sure to express your enthusiasm for digital marketing during the interview. Share specific examples of campaigns you've worked on or trends you've followed, especially in paid social and display advertising.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used data to inform your marketing decisions. Highlight any experience you have with analysing campaign performance and how you optimised results based on those insights.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in social media and digital marketing. Bring fresh ideas to the table during your interview, showing that you can contribute innovative strategies to PureGym's campaigns.
✨Emphasise Collaboration and Communication
Since the role involves working across multiple teams, highlight your ability to collaborate effectively. Share examples of how you've successfully worked with others to achieve common goals, and demonstrate your strong communication skills.
