At a Glance
- Tasks: Join our team to activate digital marketing channels and drive engagement across platforms.
- Company: PureGym, a global gym business with a vibrant community and supportive culture.
- Benefits: Hybrid work, competitive salary, and opportunities for internal progression.
- Other info: Embrace diversity in a friendly, judgement-free workplace.
- Why this job: Be part of a dynamic team making an impact in the fitness industry.
- Qualifications: 1-2 years in digital marketing, strong analytical skills, and a passion for social media.
The predicted salary is between 40500 - 49500 £ per year.
The PureGym Group is a global gym business with a community of more than 700 gyms and over 2 million members. At PureGym, everything we do comes back to one simple idea: helping you feel good.
We're proud of our people and have a strong focus on internal progression. Championing diversity, we are committed to providing an excellent employee experience and workplace culture. As such, we are a Disability Confident Committed employer, and offer interviews to candidates who meet the essential criteria for a role, and opt-in to the scheme on their application form.
Our gyms are friendly, supportive, and judgement-free spaces where everybody can come in, work out and leave Feeling PureGym Good. We are proud to be certified by Top Employers Institute.
Location: Hybrid/our Leeds office
Type: Full Time
Contract type: Permanent
We are looking for a Digital Marketing Executive to join our Marketing team. Reporting to our Senior Media Manager, and joining a team of 7, this role is responsible for activating digital marketing channels, e.g. across YouTube, Spotify and Meta across all PureGym markets including the UK, US, Denmark and Switzerland.
Key responsibilities:
- Assist the media manager in all aspects of the digital channel strategy, maximizing awareness, consideration and new joiners within stated budgets.
- Manage aspects of campaign set up and optimisation across a range of platforms, including Meta, Snapchat, YouTube, Google, Pinterest, Spotify and TikTok with support from our specialist team.
- Leverage data-driven insights to inform activity, including creative selection and how we should split investment across platforms and campaigns to drive the best results.
- Contribute to long term project plans, as well as engaging in various forms of iterative testing.
- Liaise with our in-house studio and brand team to plan and create best-in-class creative, rotating these as required across campaigns.
- Supporting across a wider range of channels where needed, e.g. radio and out-of-home.
- Innovate and experiment with new creative assets and strategies.
- Continually seek to test and learn, evolving and optimising activity to drive the best possible results.
- Assist on meetings with suppliers such as Meta, TikTok etc. to ensure PureGym activity is following latest industry best practice.
- Keep up-to-date with wider social media and display trends and developments, bringing fresh ideas and thinking to the business.
The Person:
- Is passionate about digital marketing, and keen to learn in a fast-paced environment.
- Balances a creative mindset with a commercial perspective; adept at crafting messages that resonate with diverse audiences.
- Is proactive and capable of working collaboratively across multiple teams.
- Takes ownership for performance and ensures that all targets are met.
- Has the ability to manage numerous projects whilst remaining calm.
Qualifications & Skills:
- 1-2 years’ experience of managing paid social campaigns.
- Demonstrable passion for social media and up to date with latest trends, particularly on creative.
- Experience managing sizable monthly budgets (at least £10,000 per month).
- Has strong analytical skills, comfortable with data analysis and problem-solving.
- Excellent verbal and written communication skills.
- Interested in sport & fitness and is an ambassador of PureGym’s values.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Please note: Qualifications and Skills represent the essential criteria for the role, which need to be met to be offered an interview under the Disability Confident Scheme. Volume of eligible applications may impact everyone being able to be offered an interview. Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
Digital Marketing Executive NEW PureGym Posted today Leeds employer: PureGym Ltd.
At PureGym, we pride ourselves on being the UK's leading fitness brand, offering Personal Trainers and Fitness Coaches an exceptional work environment in Dartford. With a focus on employee growth, you will benefit from free education, access to industry-leading resources, and a supportive culture that champions diversity and internal progression. Enjoy a competitive salary, wellness packages, and the opportunity to keep 100% of your earnings while making a meaningful impact on our members' fitness journeys.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive NEW PureGym Posted today Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PureGym Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PureGym Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PureGym Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PureGym Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive NEW PureGym Posted today Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PureGym Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PureGym Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about PureGym Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PureGym Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PureGym Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PureGym Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
