Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead PureGym's Paid Search strategy across multiple countries and manage a PPC Executive.
- Company: Join PureGym, a leading fitness brand dedicated to inspiring healthier lives.
- Benefits: Enjoy gym membership, flexible working, private healthcare, life insurance, and more.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in the fitness industry.
- Qualifications: 3+ years in Paid Search management, strong analytical skills, and a passion for digital marketing.
- Other info: Opportunity to work with top partners like Google and Microsoft while promoting health and fitness.
The predicted salary is between 43200 - 72000 £ per year.
To lead PureGym's Paid Search strategy across UK, Denmark, Switzerland and US, maximising awareness, consideration and new joiners within stated budgets.
The Team PureGym's Digital marketing team drive high volume, low cost joiner acquisition for our 600+ gyms across UK, Denmark, Switzerland and the US. With close relationships with Google, Meta and other partners, we aim to leverage latest best practice to drive the best possible results, inspiring as many people as possible to live healthier lives with PureGym.
The role:
- To act as the lead on all aspects of the Paid Search strategy for UK, Denmark, Switzerland and the US
- Line management and leadership responsibilities for a PPC Executive including training, mentoring and professional development
- Maximise cost effective joiner acquisition from PPC & PMAX
- Implement strategic planning, to develop both long and short term plans for all business units, working with a broad range of stakeholders in the group
- Working with internal teams to ensure effective promotion of offers across PPC and PMAX across the group
- Ensure campaigns work to agreed budgets and phasing per market
- Develop and maximise relationships with external partners and suppliers such as Google & Microsoft to ensure PureGym Group activity is following latest industry best practice
- Regularly leverage data-driven insights to inform how we should implement optimizations and split investment across campaigns for the best possible results
- Identify gaps and areas for improvement in Paid Search processes to ensure standardisation and scalability across all markets
- Continually seek to test and learn, and engaging in various forms of iterative testing to drive performance improvements across all accounts
- Keep up-to-date with wider industry trends and developments, bringing fresh ideas and thinking to the business to develop long and short term planning
- Any other ad hoc duties
The person:
- Is passionate about digital marketing, keen to learn in a fast-paced environment
- Direct experience of managing Paid Search campaigns for a minimum of 3 years, either in-house or at a digital agency
- Experience managing complex accounts, with large budgets, ideally in Fitness/Health/Leisure/Retail sector(s).
- Has in-depth knowledge of managing through platforms such as Google ads, Microsoft ads & SA360.
- Knowledgeable and experienced using Google Analytics
- Has strong analytical skills, highly capable of manipulating datasets & problem solving.
- Has a track record in critically assessing performance, producing actionable insights.
- Has a creative & commercial mindset, capable of crafting messages and assets that resonate with varying audiences
- Proven time management & organisational skills with strong attention to detail.
- Excellent verbal and written communication skills
- Interested in sport & fitness
- Is an ambassador of the PureGym values
- Takes ownership for performance and ensures that all targets are met
- Can effectively build strong working relationships and networks to enable success
- Has the ability to manage numerous projects whilst remaining calm
The Benefits:
- Gym membership for you + 1
- A truly flexible working culture
- Personal private healthcare
- Life insurance
- Company pension contribution
- Holiday purchase scheme up to an additional week.
- Enhanced maternity pay
Join us on our mission to inspire a healthier nation.
Senior PPC Manager NEW 12 Month FTC Posted today Competitive Leeds employer: PureGym Limited
Contact Detail:
PureGym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Manager NEW 12 Month FTC Posted today Competitive Leeds
✨Tip Number 1
Familiarise yourself with PureGym's brand and values. Understanding their mission to inspire a healthier nation will help you align your responses during interviews and demonstrate your passion for the fitness industry.
✨Tip Number 2
Network with current or former employees of PureGym on platforms like LinkedIn. Engaging in conversations can provide you with insider knowledge about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Stay updated on the latest trends in PPC and digital marketing, especially within the fitness sector. Being able to discuss recent developments or case studies during your interview will showcase your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare specific examples of your past successes in managing PPC campaigns, particularly those involving large budgets. Highlighting measurable results will demonstrate your capability and readiness to take on the responsibilities of this senior role.
We think you need these skills to ace Senior PPC Manager NEW 12 Month FTC Posted today Competitive Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing Paid Search campaigns, especially in the fitness or retail sectors. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with PureGym's mission. Mention your experience with platforms like Google Ads and Microsoft Ads, and how you can contribute to their Paid Search strategy.
Showcase Analytical Skills: Provide examples of how you've used data-driven insights to optimise campaigns in the past. Highlight your ability to manipulate datasets and produce actionable insights that led to improved performance.
Demonstrate Leadership Experience: If you have experience in line management or mentoring, be sure to include this in your application. Discuss how you've developed team members and contributed to their professional growth, as this is a key aspect of the role.
How to prepare for a job interview at PureGym Limited
✨Showcase Your PPC Expertise
Be prepared to discuss your direct experience managing Paid Search campaigns, especially in the fitness or retail sectors. Highlight specific campaigns you've led, the budgets you managed, and the results achieved to demonstrate your capability.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data-driven insights to optimise campaigns. Bring examples of how you've manipulated datasets to inform decisions and improve performance.
✨Emphasise Team Leadership Experience
As this position involves line management, be sure to talk about your experience in mentoring and developing team members. Share specific instances where you've successfully led a team or improved their performance.
✨Stay Updated on Industry Trends
Show your passion for digital marketing by discussing recent trends or changes in the PPC landscape. Mention any new strategies or tools you've implemented and how they could benefit PureGym's approach to Paid Search.
