At a Glance
- Tasks: Create engaging copy for campaigns, brand activations, and social media.
- Company: Join PureGym, the UK's top gym operator with over 2 million members worldwide.
- Benefits: Enjoy free gym membership, flexible working, life insurance, and 25 days annual leave.
- Other info: Applications are reviewed on a rolling basis; early application is encouraged.
- Why this job: Be part of a creative team that values collaboration and innovative ideas.
- Qualifications: Proven copywriting experience and a strong portfolio showcasing diverse media.
The predicted salary is between 36000 - 60000 £ per year.
The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels
- Free nationwide gym membership for you + 1
- A truly flexible working culture
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Leeds (2-3 days in the office)
Type: Full Time
Contract type: Perm
Application: Closing date Sunday 31st September. Please upload a CV & your portfolio.
We’re hiring a new Senior Copywriter to join our in-house Creative Team. This is a key creative role where you’ll combine exceptional copywriting skills with a strategic approach to messaging and tone of voice. You’ll not only craft compelling copy for campaigns and content across every channel, but you’ll also take ownership of how the brand speaks – creating tools, frameworks, and guidance that empower others to write with the same clarity, personality, and purpose.
Working closely with the Creative Lead, Art Director, and senior colleagues in Brand and Marketing, you’ll bring big ideas to life with words that connect emotionally, inspire action, and feel unmistakably us.
Key duties will include:
- Write clear, engaging, and distinctive copy across campaigns, brand activations, social, digital, CRM, in-gym, film scripts, and more.
- Own and evolve the brand’s tone of voice, ensuring it’s applied consistently and effectively across all touchpoints.
- Develop messaging frameworks and hierarchies for campaigns and brand communications.
- Create copywriting toolkits, training, and guidelines to empower teams across the business.
- Collaborate with designers, motion artists, marketers, and stakeholders to develop integrated creative concepts.
- Ensure all copy is on brief, on brand, and delivers against business and creative objectives.
- Stay up-to-date with copy and content trends, proactively bringing fresh ideas into the studio.
- Contribute to the creative process from ideation through to execution, supporting the development of campaign ideas and brand storytelling.
The Team
We’re a lively, talented bunch who believe great creative makes people feel something - and feeling good is kind of our thing. From bold campaigns to scroll-stopping social, we create work that connects with millions of members across the globe.
In our in-house creative studio, ideas bounce, collaboration flows, and no two days are the same. We work hard, move fast, and have a laugh along the way - because when we’re enjoying the process, the results speak for themselves.
The Person
If you’re a creative thinker who can switch from wordsmith to strategist, and you’re excited about shaping how our brand speaks to the world, we’d love to hear from you. You’ll also need to demonstrate:
- A portfolio showcasing conceptual campaign copy, short and long-form writing, and examples across multiple media and channels.
- Experience shaping and owning a brand’s tone of voice, including creating guidelines, training, and tools for others.
- Proven ability to develop messaging frameworks and hierarchies that support brand and campaign objectives.
- Strong creative collaboration skills, able to work closely with senior creatives and marketers to develop ideas.
- Exceptional writing and editing skills, with a flair for making complex messages simple and engaging.
- An ability to adapt tone and style to suit different audiences, formats, and channels.
- Excellent organisational skills and the ability to manage multiple projects at pace.
- A proactive, curious mindset with a love for ideas, words, and finding fresh ways to connect with audiences.
It would be a bonus if you have also worked on multinational campaigns and with local markets/agencies in cocreation, as well as managing translation processes.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
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#J-18808-LjbffrSenior Copywriter NEW PureGym Posted today Competitive Leeds employer: PureGym Limited
At PureGym, we pride ourselves on being the UK's leading gym operator, offering a vibrant and inclusive work culture that champions creativity and collaboration. As a Senior Copywriter in our Leeds office, you'll enjoy a competitive salary, flexible working arrangements, and a wealth of professional development opportunities, all while contributing to a brand that values diversity and empowers its employees to make a meaningful impact. With benefits like free gym membership, generous leave policies, and a supportive team environment, PureGym is an exceptional place to grow your career and help shape how we connect with millions of members worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter NEW PureGym Posted today Competitive Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PureGym Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PureGym Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PureGym Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PureGym Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Copywriter NEW PureGym Posted today Competitive Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PureGym Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PureGym Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about PureGym Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PureGym Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PureGym Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PureGym Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
