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For Companies At a Glance
- Tasks: Create engaging copy for campaigns, brand activations, and social media.
- Company: Join PureGym, the UK's top gym operator with over 2 million members worldwide.
- Benefits: Enjoy free gym membership, flexible working, life insurance, and 25 days annual leave.
- Why this job: Be part of a creative team that values collaboration and innovative ideas.
- Qualifications: Proven copywriting experience and a strong portfolio showcasing diverse media.
- Other info: Applications are reviewed on a rolling basis; early application is encouraged.
The predicted salary is between 36000 - 60000 £ per year.
The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels
- Free nationwide gym membership for you + 1
- A truly flexible working culture
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Leeds (2-3 days in the office)
Type: Full Time
Contract type: Perm
Application: Closing date Sunday 31st September. Please upload a CV & your portfolio.
We’re hiring a new Senior Copywriter to join our in-house Creative Team. This is a key creative role where you’ll combine exceptional copywriting skills with a strategic approach to messaging and tone of voice. You’ll not only craft compelling copy for campaigns and content across every channel, but you’ll also take ownership of how the brand speaks – creating tools, frameworks, and guidance that empower others to write with the same clarity, personality, and purpose.
Working closely with the Creative Lead, Art Director, and senior colleagues in Brand and Marketing, you’ll bring big ideas to life with words that connect emotionally, inspire action, and feel unmistakably us.
Key duties will include:
- Write clear, engaging, and distinctive copy across campaigns, brand activations, social, digital, CRM, in-gym, film scripts, and more.
- Own and evolve the brand’s tone of voice, ensuring it’s applied consistently and effectively across all touchpoints.
- Develop messaging frameworks and hierarchies for campaigns and brand communications.
- Create copywriting toolkits, training, and guidelines to empower teams across the business.
- Collaborate with designers, motion artists, marketers, and stakeholders to develop integrated creative concepts.
- Ensure all copy is on brief, on brand, and delivers against business and creative objectives.
- Stay up-to-date with copy and content trends, proactively bringing fresh ideas into the studio.
- Contribute to the creative process from ideation through to execution, supporting the development of campaign ideas and brand storytelling.
The Team
We’re a lively, talented bunch who believe great creative makes people feel something – and feeling good is kind of our thing. From bold campaigns to scroll-stopping social, we create work that connects with millions of members across the globe.
In our in-house creative studio, ideas bounce, collaboration flows, and no two days are the same. We work hard, move fast, and have a laugh along the way – because when we’re enjoying the process, the results speak for themselves.
The Person
If you’re a creative thinker who can switch from wordsmith to strategist, and you’re excited about shaping how our brand speaks to the world, we’d love to hear from you. You’ll also need to demonstrate:
- A portfolio showcasing conceptual campaign copy, short and long-form writing, and examples across multiple media and channels.
- Experience shaping and owning a brand’s tone of voice, including creating guidelines, training, and tools for others.
- Proven ability to develop messaging frameworks and hierarchies that support brand and campaign objectives.
- Strong creative collaboration skills, able to work closely with senior creatives and marketers to develop ideas.
- Exceptional writing and editing skills, with a flair for making complex messages simple and engaging.
- An ability to adapt tone and style to suit different audiences, formats, and channels.
- Excellent organisational skills and the ability to manage multiple projects at pace.
- A proactive, curious mindset with a love for ideas, words, and finding fresh ways to connect with audiences.
It would be a bonus if you have also worked on multinational campaigns and with local markets/agencies in cocreation, as well as managing translation processes.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
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Senior Copywriter NEW PureGym Posted today Competitive Leeds employer: PureGym Limited
Contact Detail:
PureGym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Copywriter NEW PureGym Posted today Competitive Leeds
✨Tip Number 1
Familiarise yourself with PureGym's brand voice and values. Understanding how they communicate with their audience will help you align your ideas and demonstrate that you can embody their tone in your copy.
✨Tip Number 2
Prepare to showcase your collaborative skills. Since the role involves working closely with designers and marketers, think of examples from your past experiences where teamwork led to successful campaigns.
✨Tip Number 3
Stay updated on current trends in copywriting and marketing. Being able to discuss recent campaigns or innovative strategies during your interview will show your passion for the industry and your proactive mindset.
✨Tip Number 4
Think about how you can contribute to PureGym's mission of inclusivity. Prepare ideas on how you would adapt messaging for diverse audiences, as this aligns with their commitment to diversity and inclusion.
We think you need these skills to ace Senior Copywriter NEW PureGym Posted today Competitive Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in copywriting and brand messaging. Focus on showcasing your ability to adapt tone and style for different audiences, as this is crucial for the role.
Showcase Your Portfolio: Include a diverse range of work in your portfolio that demonstrates your conceptual campaign copy, both short and long-form writing. Highlight examples across various media and channels to show your versatility.
Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of PureGym's brand voice and values. Explain how your skills align with their needs and express your enthusiasm for contributing to their creative team.
Highlight Collaboration Skills: In your application, emphasise your experience working closely with designers, marketers, and other creatives. Provide examples of successful collaborations that led to impactful campaigns or projects.
How to prepare for a job interview at PureGym Limited
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work. Include examples of conceptual campaign copy and various media formats to demonstrate your versatility as a copywriter.
✨Understand the Brand's Tone of Voice
Before the interview, familiarise yourself with PureGym's brand voice. Be prepared to discuss how you would maintain and evolve this tone across different channels and campaigns.
✨Prepare for Creative Collaboration
Expect to discuss how you work with other creatives. Think of examples where you've collaborated with designers or marketers to develop integrated concepts, as teamwork is key in this role.
✨Stay Current with Trends
Demonstrate your proactive mindset by discussing recent trends in copywriting and content creation. Share fresh ideas that could benefit PureGym and show your enthusiasm for staying ahead in the industry.