At a Glance
- Tasks: Lead and optimise influencer marketing strategies across multiple markets.
- Company: Join PureGym, a diverse and inclusive workplace with a vibrant culture.
- Benefits: Enjoy free gym membership, hybrid working, and generous annual leave.
- Other info: Great opportunities for learning and career growth in a supportive environment.
- Why this job: Make an impact in the dynamic world of influencer marketing.
- Qualifications: 3+ years in influencer marketing with strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
We offer:
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
Location and Role:
- Location: Leeds Hybrid
- Type: Full Time
- Contract type: Permanent
- Application: 26th June
Responsibilities:
- Lead the evolution and optimisation of our influencer marketing strategy across three core markets (UK, DK and CH).
- Oversee end-to-end influencer campaign delivery across assigned markets, ensuring seamless execution from planning through to performance evaluation, delivering content that drives impact across influencer and brand-owned channels.
- Work cross-functionally to deliver integrated influencer campaigns that amplify key brand moments and wider marketing initiatives across markets.
- Lead creator discovery and talent sourcing across assigned markets, leveraging audience insights, performance data and cultural trends to identify influencers who align with brand values, campaign objectives and target audiences.
- Build creator relationships, leveraging agency and talent partners to scale influencer activations and nurture brand advocates who deliver authentic and impactful content.
- Provide clear creative direction and campaign guidance to creators, ensuring content aligns with campaign objectives, brand guidelines and relevant legal requirements.
- Oversee and evolve the creator programme within the broader influencer strategy, partnering with agencies to build a diverse nano creator roster that drives social proof and UGC.
- Analyse campaign performance and creator effectiveness against brand and commercial KPIs, translating insights into actionable recommendations to optimise future activity.
- Manage influencer marketing budgets across assigned markets, overseeing spend, forecasting and budget tracking, and optimising investment to deliver against brand and commercial objectives.
- Monitor industry trends, platform developments and emerging creator talent to identify opportunities that inform influencer strategy, strengthen brand relevance and drive audience engagement across markets.
The Person:
- Excellent relationship-building and stakeholder management skills, with the ability to develop trusted partnerships with creators, agencies and internal stakeholders.
- Strong cross-functional collaboration skills, with the ability to work effectively across teams, functions and markets to deliver impactful campaigns and creator content at scale.
- Highly organised, with the ability to manage multiple projects, campaigns and priorities simultaneously across multiple markets.
- A strong eye for identifying talent that is a great fit for our brand values, markets, audiences and campaign objectives.
- Great attention to detail, an eye for what good influencer content looks like and passion to be a strong brand guardian, immersed in our product and values.
- Passionate about social media, creator culture and digital trends, with a strong understanding of established and emerging platforms.
Qualifications & Skills:
- 3+ years experience in influencer marketing, with a proven ability to develop and scale creator-led campaigns that deliver measurable brand and commercial impact.
- Experience delivering influencer marketing strategies across international markets or global brands is desirable.
- Strong understanding of the role influencer marketing plays across the full marketing funnel, from building brand awareness and affinity to generating authentic creator content and driving commercial value.
- Analytical and data driven, with experience measuring campaign performance, generating insights and applying learnings to optimise future activity.
- Experience developing and scaling creator or influencer programmes that deliver authentic content and positive social proof at scale is desirable.
- Experience using influencer management platforms for creator discovery, campaign management and performance analysis is desirable.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Influencer Manager NEW PureGym Posted today Leeds employer: PureGym Limited
At PureGym, we pride ourselves on being an exceptional employer, offering a flexible working culture that supports work-life balance and personal growth. With benefits like free nationwide gym membership, comprehensive healthcare, and generous annual leave, we foster an environment where creativity thrives and employees can develop their skills in influencer marketing across multiple international markets. Join us in Leeds to be part of a diverse team dedicated to making a positive impact in the fitness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager NEW PureGym Posted today Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PureGym Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PureGym Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PureGym Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PureGym Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Manager NEW PureGym Posted today Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PureGym Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PureGym Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about PureGym Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PureGym Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PureGym Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PureGym Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
