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For Companies At a Glance
- Tasks: Execute engaging multi-channel campaigns and enhance member communication.
- Company: Join PureGym, the UK's No.1 gym operator with a diverse and inclusive culture.
- Benefits: Enjoy free gym membership, hybrid working, healthcare, and 25 days annual leave.
- Why this job: Make a real impact on member experience and loyalty in a dynamic environment.
- Qualifications: Passion for CRM marketing, analytical skills, and creativity are key.
- Other info: Opportunity for career growth and to become a Braze expert.
The predicted salary is between 30000 - 42000 ÂŁ per year.
The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 700+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We are proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture.
We offer:
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Hybrid- Leeds (2 days in the office)
Type: Full Time
Contract type: FTC Until Dec 2026
Application: 16th March 2026
As The PureGym Group continues our growth there is the need for a CRM Coordinator (Fixed Term Contract) to support and manage the engagement communications for our DK and CH business. Join us in shaping the future of customer engagement and helping our members make the most of their PureGym membership and community.
The CRM team consists of 11 marketers and developers, based in Leeds and London. CRM sits within the broader marketing function, which manages all communications and acquisition activity across the PureGym Group.
Reporting into the CRM Engagement Lead, this role will work with the wider Commercial and Marketing (CRM) team in developing a culture of best practice and continuous improvement.
As CRM Coordinator (FTC), you will play a pivotal role in shaping the customer engagement journey for our Danish and Swiss members and supporting wider initiatives across our UK and US markets. As one of three coordinators in the Member Engagement team, you'll work closely with our CRM Engagement Lead and other departments to develop and deliver insightâled, multiâchannel campaigns that truly resonate with members. From gamification to launching new benefits, classes, and promoting upgraded features, as well as driving excitement around equipment upgrades and club refurbishments, you'll help bring our brand to life in ways that build connection, value, and longâterm engagement. This is a unique opportunity to work on a diverse mix of projects and make a meaningful impact on member experience and loyalty.
Your Key Responsibilities:
- Execute multiâchannel campaigns across email, web, SMS, push and inâapp to engage members throughout their journey.
- Manage operational campaigns: own the endâtoâend delivery of essential communications, ensuring accuracy, consistency and timely execution.
- Analyse and optimise: work with Insight & Analytics to review performance, extract insights and run tests to improve engagement.
- Drive innovation: champion new ideas, creative tactics and better ways of working to enhance member communication.
- Become a Braze expert: whether new or experienced, we'll support you to become an expert within 6â12 monthsâusing AI, automation and advanced features to deliver smarter, more personalised experiences at scale.
The Person:
- CRM marketing passion: you possess or are keen to develop a thorough understanding of CRM and email marketing, including best practices, trends, and the competitive landscape, to deliver effective campaigns.
- Marketing knowledge: you come equipped with a solid grasp of marketing principles or demonstrate a keen interest in learning and mastering the field.
- Analytical abilities: you have experience or an innate skill in analysing data, with a flair for using insights and reporting to drive decisions.
- Copywriting competence: whether through formal experience or developed skill, you have a proven ability to write compelling content.
- Creativity and attention to detail: your creative approach is matched by a meticulous attention to detail, ensuring excellence in every project you undertake.
- Initiative: you are proactive, comfortable working independently, and capable of initiating projects and solutions.
- Experience: ideally, you have at least 1+ years of experience in a similar role, although it's your passion and skills that truly make you stand out.
PureGym is proud to be an equal opportunities employer. Our company mantra is 'Everybody Welcome' and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
CRM Coordinator NEW PureGym Posted today Leeds 9Month FTC employer: PureGym Limited
Contact Detail:
PureGym Limited Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land CRM Coordinator NEW PureGym Posted today Leeds 9Month FTC
â¨Tip Number 1
Get to know the company culture! PureGym is all about inclusivity and community, so show them you understand their values. Research their recent campaigns or initiatives and mention them in your conversations.
â¨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can go a long way in making you memorable when it comes to hiring decisions.
â¨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how you can showcase your analytical skills and creativity, as these are key for the role. We want to see your passion shine through!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows youâre serious about joining the PureGym family. Good luck!
We think you need these skills to ace CRM Coordinator NEW PureGym Posted today Leeds 9Month FTC
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Coordinator role. Highlight your relevant experience in CRM and marketing, and show us how your skills align with what we're looking for at PureGym.
Show Off Your Creativity: Since this role involves engaging members through various channels, donât hesitate to showcase your creative side! Include examples of past campaigns or projects where youâve used innovative ideas to drive engagement.
Be Data-Driven: We love numbers! If you've got experience analysing data to improve campaign performance, make sure to mention it. Share specific metrics or insights that demonstrate your analytical abilities and how theyâve led to successful outcomes.
Apply Through Our Website: We encourage you to apply directly through our careers page. Itâs the best way to ensure your application gets into the right hands and shows us you're serious about joining the PureGym team!
How to prepare for a job interview at PureGym Limited
â¨Know Your CRM Basics
Before the interview, brush up on your CRM and email marketing knowledge. Understand the latest trends and best practices in the industry, as this will show your passion for the role and help you engage in meaningful conversations with the interviewers.
â¨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and what insights you derived from that data. This will demonstrate your analytical abilities and how they can benefit the PureGym team.
â¨Demonstrate Creativity and Attention to Detail
Think of specific projects where your creativity shone through. Be ready to share how you approached a challenge with innovative ideas while ensuring every detail was spot on. This is crucial for a role that involves executing multi-channel campaigns.
â¨Ask Insightful Questions
Prepare thoughtful questions about the CRM team's current projects or future initiatives. This shows your genuine interest in the role and helps you understand how you can contribute to the teamâs success at PureGym.