CRM Coordinator NEW PureGym Posted today Leeds

The PureGym Group is a global gym business with a community of more than 700 gyms and over 2 million members. At PureGym, everything we do comes back to one simple idea: helping you feel good. We're proud of our people and have a strong focus on internal progression. Championing diversity, we are committed to providing an excellent employee experience and workplace culture. As such, we are a Disability Confident Committed employer, and offer interviews to candidates who meet the essential criteria for a role, and opt-in to the scheme on their application form.

Our gyms are friendly, supportive, and judgement‑free spaces where everybody can come in, work out and leave Feeling PureGym Good. We are proud to be certified by Top Employers Institute. See our careers page for full benefits.

We offer:

• Free nationwide gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare, including digital GP
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

The Role

Location: Leeds (2 days in the office). Type: Full Time. Contract type: Permanent. Application: Closing date 13th May.

We are looking for a CRM Coordinator to join the Marketing-CRM team. This is a Hybrid working role. This will be based in our Leeds office 2 days a week. The CRM team consists of 9 marketers and developers, based in Leeds and London. CRM sits within the broader marketing function, which manages all communications and acquisition activity across the PureGym Group.

As The PureGym Group continues our growth there is the need for a CRM Coordinator to support and manage the engagement communications for our US business. Join us in shaping the future of customer engagement and helping our members make the most of their PureGym membership and community.

Your Key Responsibilities:

• Execute multi‑channel campaigns across email, web, SMS, push and in‑app to engage members throughout their journey.
• Manage operational campaigns: own the end‑to‑end delivery of essential communications, ensuring accuracy, consistency and timely execution.
• Analyse and optimise: work with Insight & Analytics to review performance, extract insights and run tests to improve engagement.
• Drive innovation: champion new ideas, creative tactics and better ways of working to enhance member communication.
• Become a Braze expert: whether new or experienced, we’ll support you to become an expert within 6–12 months—using AI, automation and advanced features to deliver smarter, more personalised experiences at scale.

The Person

• Experience: ideally, you have at least 1+ years of experience in a similar role, although it's your passion and skills that truly make you stand out.
• CRM marketing passion: you possess or are keen to develop a thorough understanding of CRM and email marketing, including best practices, trends, and the competitive landscape, to deliver effective campaigns.
• Marketing knowledge: you come equipped with a solid grasp of marketing principles or demonstrate a keen interest in learning and mastering the field.
• Analytical abilities: you have experience or an innate skill in analysing data, with a flair for using insights and reporting to drive decisions.
• Copywriting competence: whether through formal experience or developed skill, you have a proven ability to write compelling content.
• Creativity and attention to detail: your creative approach is matched by a meticulous attention to detail, ensuring excellence in every project you undertake.
• Initiative: you are proactive, comfortable working independently, and capable of initiating projects and solutions.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Please note: Qualifications and Skills represent the essential criteria for the role, which need to be met to be offered an interview under the Disability Confident Scheme. Volume of eligible applications may impact everyone being able to be offered an interview. Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.