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For Companies At a Glance
- Tasks: Lead marketing planning and coordinate campaigns across multiple international markets.
- Company: Join PureGym, the UK's No.1 gym operator with over 2 million members worldwide.
- Benefits: Enjoy flexible working, gym membership, private healthcare, and enhanced maternity pay.
- Why this job: Be part of a diverse team making fitness accessible to everyone while driving impactful marketing strategies.
- Qualifications: Proven experience in strategic execution and strong communication skills required.
- Other info: This is a new role with opportunities for growth in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be.
We offer:
- Gym membership for you + 1
- A truly flexible working culture
- Personal private healthcare
- Life insurance
- Company pension contribution
- Holiday purchase scheme up to an additional week
- Enhanced maternity pay
The Role
Location: Leeds Hybrid (3 days per week)
Type: Full Time
Contract type: Permanent
We are looking for a Head of Marketing Planning to join our growing Marketing Team! This is a brand new role ensuring that all marketing activity is aligned, coordinated, and effectively implemented to maximise value from (+£50m) of marketing investment. You will be coordinating marketing activity across multiple international markets, for all marketing disciplines, and functions, and aligning with the wider Commercial team and business. Reporting into the Group Marketing Director, the Head of Planning will act as a key point of coordination for the 4 Marketing Directors and be a primary interface with the Commercial Directors business.
Responsibilities:
- Proactive ownership of annual campaign planning cycle, coordinating across all functions to form a single ‘live’ plan
- Ownership of month-by-month activity planner (block plan) and offer plan across all markets with a rolling 12-month view
- Ensure effective delivery of the Trading Plan across the full marketing team and business, on offer calendars / block plan for upcoming periods, once confirmed and signed off by relevant teams
- Lead on the development of marketing plan presentations and coordination in senior marketing and business planning forums
- Coordination of campaign and offers delivery across all teams - executing these to maximise response and business value - ensure that channel owners (internal and external) are fully supported
- Briefing of offers to be set-up on relevant company websites and checking of those set-ups
- Working with marketing analysts to understand business value of campaigns, to feed into future planning cycles; ensure rolling campaign and marketing metrics are effectively managed to measure marketing performance
The Person
- Strategic Execution: Demonstrated success in activity coordination across multi-site or large-scale environments.
- Collaborative Communicator: Strong relationship-building and influence skills across all business levels.
- Organized & Proactive: Highly detailed, forward-thinking, and solutions-oriented.
- Self-Starter: Takes initiative while working collaboratively with leadership.
- Adaptable & Hands-On: Thrives in fast-paced environments, embraces change, and supports teams where needed.
Join us on our mission to bring high quality, affordable fitness to everyone, everywhere. PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work.
Head of Marketing Planning employer: PureGym Limited
Contact Detail:
PureGym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Planning
✨Tip Number 1
Familiarise yourself with PureGym's brand values and marketing strategies. Understanding their approach to diversity and inclusion will help you align your vision with theirs, showcasing that you're a perfect fit for the Head of Marketing Planning role.
✨Tip Number 2
Network with current or former employees of PureGym on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully coordinated marketing activities across multiple teams or locations. Highlighting your strategic execution skills will demonstrate your capability to manage the £50m marketing investment effectively.
✨Tip Number 4
Stay updated on the latest trends in the fitness industry and marketing best practices. Being knowledgeable about current market dynamics will allow you to contribute innovative ideas during interviews, showing your proactive approach to the role.
We think you need these skills to ace Head of Marketing Planning
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Head of Marketing Planning position. Tailor your application to highlight relevant experiences that align with these expectations.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your marketing experience, particularly in strategic execution and multi-site coordination. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for PureGym and its mission. Highlight your collaborative communication skills and provide examples of how you've successfully coordinated marketing activities in the past.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at PureGym Limited
✨Understand the Company Culture
Before your interview, take some time to research PureGym's values and culture. They pride themselves on diversity and inclusivity, so be prepared to discuss how you can contribute to this environment and align with their mantra of 'Everybody Welcome'.
✨Showcase Your Strategic Planning Skills
As the Head of Marketing Planning, you'll need to demonstrate your ability to coordinate complex marketing activities. Prepare examples from your past experiences where you've successfully managed multi-site campaigns or large-scale projects, highlighting your strategic execution.
✨Emphasise Collaboration and Communication
This role requires strong relationship-building skills. Be ready to share instances where you've effectively collaborated with various teams or stakeholders. Highlight your communication style and how it has helped you influence decisions in previous roles.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and adaptability in fast-paced environments. Think of scenarios where you've had to pivot quickly or manage unexpected challenges, and be ready to discuss how you handled them.
