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For Companies At a Glance
- Tasks: Lead CRM strategies to engage and retain our 2 million members through innovative campaigns.
- Company: Join PureGym, a leading low-cost gym operator in Europe, dedicated to making fitness accessible for all.
- Benefits: Enjoy hybrid working, 25 days annual leave, private medical insurance, and a supportive work culture.
- Why this job: Be part of a dynamic team that values creativity and data-driven decisions to enhance member experiences.
- Qualifications: Experience in CRM management, campaign ownership, and data analysis is essential for this role.
- Other info: This role is office-based in Leeds with flexibility for remote work and occasional travel.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for a CRM Manager to join our team in Leeds on a 12 Month Fixed Term Contract!
The Benefits
- Hybrid Working
- 25 Days Annual Leave + Bank Holidays + 1 Personal Day
- Private Medical Insurance
- Company pension contribution
- Life Assurance
The Role
As a CRM Manager, the successful postholder will be focused on maximizing on our strongest asset, the existing member base. This may be through ongoing engagement communications, content delivered via our App or working with our insights and analytics teams to agree on the right type of initiatives to keep our member engaged and in the member base.
Additional Responsibilities include:
- Work closely with the CRM Analyst to develop detailed plans for segmented campaigns, focusing on a tailored, "always-on" retention and upsell programme that engages existing members at key points in their journey.
- Partner with the CRM Analyst to regularly review the performance of both "always-on" and ad-hoc campaigns, using insights to continuously refine strategies and identify areas for improvement in retention and upsell efforts.
- Utilize propensity models, machine learning, and AI-driven segmentation to optimize retention and upsell journeys, ensuring personalized, data-driven interactions that maximize member lifetime value.
- Create and implement referral strategies to engage existing members, encouraging them to refer new members and contribute to incremental growth and member retention.
- Collaborate with App and Content teams to explore new, creative ways to deepen engagement with our existing members, enhancing their experience and loyalty.
- Confidently use data insights to inform key decisions, ensuring strategies are based on member behavior, trends, and performance metrics, driving impactful retention and upsell outcomes.
- Lead the development and management of ongoing "test and learn" initiatives aimed at continuously improving retention and upsell strategies for our current member base.
- Work closely with our in-house studio and external agencies to develop compelling communications that resonate with current members, driving improved engagement and retention campaign performance.
The role will be predominantly office based, in Leeds, with flexibility for up to 2 days WFH. Some travel to London and occasionally Copenhagen will also be required.
The Person
- A seasoned CRM Manager, with experience in owning campaigns from end to end, managing targeting and segmentation, messaging, content and design, planning, localization, execution and reporting.
- Confident in briefing data requests and manipulating data, whilst analyzing results and presenting data to senior stakeholders.
- Proven ability in working with multiple CRM systems and a working knowledge of HTML.
- A conceptual thinker who is passionate about CRM.
- Passionate about working on challenging projects, within a fast-paced environment.
- Great at managing workloads and priorities for yourself and direct reports.
- Well organized with a keen eye for detail.
- You will be able to implement new processes if required.
- You will have proven experience of driving incremental revenue.
Our Values
- Make a difference. Excite and inspire others.
- ‘Own it’ and be the best we can be.
- Stand Shoulder to Shoulder. Collaborate and share with each other.
- Include everyone and embrace uniqueness.
- Focus on the detail. Care about the little things.
- Have determination and resilience to get the job done.
- Play to Win. Improve and innovate – never get complacent.
- Challenge ourselves and each other. Celebrate our success.
About PureGym:
Founded in 2009, the PureGym Group is one of the largest gym operators in Europe and provides high-quality, low-cost fitness facilities. The Group has more than 2 million members across 500+ gyms and holds market leading positions across the UK, Denmark and Switzerland. By providing quality gyms at affordable prices, and where everybody is welcome, we help more people in more places live healthier lives. PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. Join us on our mission to inspire a healthier nation.
CRM Manager NEW Retention & Upsell Competitive Leeds 12 Month FTC employer: PureGym Limited
Contact Detail:
PureGym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager NEW Retention & Upsell Competitive Leeds 12 Month FTC
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies, especially those that utilise AI and machine learning for segmentation. This knowledge will help you stand out as a candidate who is not only experienced but also forward-thinking.
✨Tip Number 2
Network with current or former employees of PureGym to gain insights into their CRM strategies and company culture. This can provide you with valuable information to tailor your approach during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful retention and upsell campaigns you've managed in the past. Highlight your ability to analyse data and adjust strategies based on performance metrics, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your passion for fitness and wellness during the interview process. As PureGym is dedicated to promoting healthier lifestyles, demonstrating your alignment with their mission can make a positive impression.
We think you need these skills to ace CRM Manager NEW Retention & Upsell Competitive Leeds 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly focusing on retention and upsell strategies. Use specific examples that demonstrate your ability to manage campaigns from end to end.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your skills align with the role. Mention your experience with data analysis and how you've used insights to drive successful campaigns.
Showcase Your Analytical Skills: Emphasise your experience with data-driven decision-making. Provide examples of how you've used analytics to refine strategies and improve campaign performance in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you successfully collaborated with others, such as content or app teams, to achieve common goals.
How to prepare for a job interview at PureGym Limited
✨Know Your CRM Tools
Familiarise yourself with the CRM systems mentioned in the job description. Be prepared to discuss your experience with these tools and how you've used them to drive retention and upsell strategies in previous roles.
✨Showcase Data-Driven Decision Making
Prepare examples of how you've used data insights to inform your campaigns. Highlight specific metrics or results that demonstrate your ability to analyse data and make impactful decisions.
✨Demonstrate Your Creative Side
Think about innovative ways you've engaged members in the past. Be ready to share ideas on how you would enhance member experiences through creative content and referral strategies.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be sure to highlight your experience in cross-functional collaboration. Share examples of successful projects where teamwork played a key role.
