At a Glance
- Tasks: Lead marketing strategy and team to drive growth in a dynamic cyber security consultancy.
- Company: Join an award-winning cyber security consultancy on an exciting scaling journey.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Shape the brand and make a real impact in the fast-paced cyber security market.
- Qualifications: Proven B2B marketing experience with a focus on demand generation and ROI.
The predicted salary is between 70000 - 90000 € per year.
PureCyber is an award‑winning Cyber Security Consultancy providing a comprehensive range of tailored security solutions to enhance efficiency and agility in defending against cyber threats. PureCyber is continuing its scaling journey following investment from BGF and we’re strengthening our go‑to‑market organisation to support the next phase of growth. As part of this, we are hiring a Head of Marketing to lead our marketing strategy and team. This role requires a commercially minded B2B marketing leader who understands how to market services, not products. You will shape PureCyber’s brand, demand generation engine, content strategy, events programme, and digital presence, ensuring marketing is tightly aligned with sales and revenue goals.
Key Responsibilities
- Execute PureCyber’s marketing strategy aligned to revenue targets and growth objectives.
- Lead and develop a multidisciplinary marketing team.
- Manage the marketing budget, ensuring spend is optimised for ROI and pipeline creation.
Demand Generation & Pipeline Growth
- Build and execute a demand generation engine that consistently delivers high‑quality MQLs.
- Develop targeted campaigns for PureCyber ICP’s and service lines (e.g. SOC, penetration testing, consultancy).
- Partner closely with Sales to ensure alignment, feedback loops and shared pipeline accountability.
Brand Positioning
- Strengthen PureCyber’s brand presence and differentiation in the cyber market.
- Ensure brand consistency across all channels, collateral, and customer touchpoints.
Content & Thought Leadership
- Oversee creation of high‑value content, including whitepapers, case studies, reports, webinars etc.
- Ensure content supports SEO, demand generation, and sales enablement.
- Lead digital strategy across SEO, paid search, email, and website optimisation.
Events & Engagement
- Oversee PureCyber’s events programme, including industry conferences, webinars, roundtables, and partner events.
- Ensure events contribute meaningfully to pipeline, brand visibility and customer engagement.
- Work closely with Sales, Service Leads, and the wider leadership team to ensure marketing supports commercial priorities.
Person Specification
- Proven experience in a senior marketing role within a B2B services environment.
- Strong track record of supporting pipeline and driving measurable revenue impact through high-quality MQLs.
- Highly commercial mindset, with a track record of delivering measurable ROI.
- Hands on experience with HubSpot.
- Confident and experienced leading a multidisciplinary marketing team.
Head of Marketing in Cardiff employer: PureCyber Limited
At PureCyber, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As we continue to scale following significant investment, we offer our employees unparalleled growth opportunities in the fast-paced cyber security sector, alongside a supportive environment that encourages collaboration and creativity. Join us in shaping the future of cyber security while enjoying competitive benefits and a commitment to professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Cardiff
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cyber security space. Attend industry events, webinars, and meetups to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in B2B marketing and cyber security. Whether it's a blog post, a LinkedIn article, or even a video, let your voice be heard and attract attention from potential employers.
✨Tip Number 3
Tailor your approach! When reaching out to companies like PureCyber, make sure to highlight how your skills align with their needs. Show them you understand their market and can drive demand generation and brand positioning.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that dream job. Plus, applying directly shows your enthusiasm and commitment to joining the team.
We think you need these skills to ace Head of Marketing in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your B2B marketing experience and any specific achievements that align with PureCyber’s goals. We want to see how you can drive revenue and create high-quality MQLs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your understanding of the cyber security landscape and how your skills can enhance PureCyber’s brand and demand generation efforts. Let us know why you’re the perfect fit for our team!
Showcase Your Digital Savvy:Since this role involves overseeing digital strategy, make sure to mention your hands-on experience with tools like HubSpot and any successful campaigns you've led. We love seeing examples of how you’ve optimised digital presence in previous roles!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at PureCyber Limited
✨Know Your Stuff
Before the interview, dive deep into PureCyber's services and recent projects. Understand their unique selling points in the cyber security market. This will not only help you answer questions confidently but also show your genuine interest in the company.
✨Showcase Your B2B Marketing Expertise
Prepare specific examples from your past roles where you've successfully executed B2B marketing strategies. Highlight how these strategies led to measurable revenue growth and high-quality MQLs. This will demonstrate that you have the hands-on experience they’re looking for.
✨Align with Sales
Since this role requires close collaboration with the sales team, come prepared with ideas on how marketing can better support sales efforts. Discuss any previous experiences where you’ve created feedback loops between marketing and sales to drive pipeline growth.
✨Be Ready to Discuss Content Strategy
Given the emphasis on content and thought leadership, think about how you would approach creating high-value content for PureCyber. Be ready to share your thoughts on SEO, digital strategy, and how you would ensure brand consistency across all channels.
