Advert: Digital Marketing Manager (Fixed Term 12-month Contract for Maternity Cover) in London

Location: Hybrid. Working remotely and across our 10 clinics with at least one day per week at our head office in Kensington.

Job Type: Employed, fixed 12-month term

Salary: Competitive, with great benefits

We are looking for a dynamic Digital Marketing Manager to join our team. Are you passionate about helping people lead healthier, pain-free lives so that they can enjoy doing the activities they love? Are you an experienced marketing professional with a background of leading strategic marketing initiatives, overseeing brand consistency, and managing campaign performance who thrives in a fast-paced, dynamic environment? If so, we have the perfect opportunity for you!

About us: We are the UK market leader in Sport & Exercise Medicine, dedicated to delivering the highest standards of healthcare otherwise reserved for elite athletes. Our multi-disciplinary team is driven by the needs and goals of our patients and dedicated to ensuring that they receive the personalized care they need to enable them to lead the active lives they deserve.

Why you'll love working with us:

• A dynamic, highly experienced and supportive team: Join a team that feels like family, one that you will learn from, and that values your input and expertise.
• Unique learning and development opportunities: Be part of a market leading organisation who is constantly evolving to push the boundaries of consumer healthcare.
• Rewarding work: The chance to be part of a team that is making a difference to patients' lives.

As Digital Marketing Manager, your role will include:

• Developing and implementing digital marketing strategies and campaigns aligned with business objectives.
• Overseeing brand positioning and ensuring consistency across all digital channels.
• Day-to-day management and optimisation of our website and online booking platform with the support of our web agency.
• Responsibility for all organic and paid digital marketing activities, working in close collaboration with our digital marketing agency.
• Development and execution of our brand content strategy.
• Accountability for our social media activity across relevant channels, overseeing creative concepts, design and campaign plans with the executional support of a Marketing Executive.
• Development and implementation of our CRM strategy with responsibility for all digital patient communications.
• Monitoring performance metrics and providing strategic adjustments to optimise performance.
• Defining content priorities whilst creating and delivering new content and making updates to existing content where required.
• Supporting the clinical team with digital marketing expertise and design to deliver focused services.
• Managing, mentoring and supporting the Marketing Executive in the delivery of their role.
• Providing insight and guidance to the business and reporting on campaign performance.
• Supporting the Sales & Marketing Director in strategic planning, development and reporting, and the delivery of strategic projects.

What we're looking for:

• Do you have previous experience in a Digital Marketing Manager role?
• Do you have previous experience planning and running digital marketing campaigns combining SEO, paid search, organic and paid social, email, and website management?
• Are you proficient in using Google Analytics and SEO tools such as SEMrush or equivalent?
• Do you have experience managing successful relationships with marketing agencies?
• Do you have experience working with CRM platforms such as HubSpot to grow customer engagement and loyalty?
• Are you proficient in content creation across video, podcasts, photography and design?

Desired Experience:

• Do you have HND/HNC or Degree in Digital Marketing, or equivalent?
• Do you have experience of working with design platforms such as Adobe and Canva?

Required Skills:

• Excellent communication and interpersonal skills.
• Creative thinker with a strong commercial sense.
• Proficiency in using Microsoft Office and its software, including Copilot.
• Ability to apply AI platforms to achieve day-to-day efficiencies.
• Strong organisational and planning skills with impeccable attention to detail.
• Strong collaborator with the ability to gain buy-in from multiple stakeholders and align them behind a common goal.
• Ability to multi-task and work efficiently under pressure.
• An effective, articulate and influential communicator.
• Ability to work independently and as part of a team.
• Excellent self-awareness.

Perks and benefits:

• Opportunities for professional development
• Private medical insurance
• Company sick pay
• A supportive and collaborative work environment
• Access to top-notch facilities and equipment, including on-site gym/rehab areas

Pure Sports Medicine is committed to creating a diverse and inclusive environment with a cultural and social mix of individuals who are welcomed and treated equally regardless of their race, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, genetics, disability or age.