Head of Retail Sales in London

Head of Retail Sales

Location

Bristol / London, UK (Hybrid)

Reports to

Managing Director, UK

Travel

• Regular UK travel to retailers, trade events and customer meetings
• About PURE Electric

PURE Electric is on a mission to change urban transport for good.

Founded in the UK in 2018, we design and develop award‑winning electric scooters that combine cutting‑edge technology, industry‑leading safety innovations, and premium design.

Our ambition is simple: to create the world’s most desirable electric mobility products and accelerate the transition to cleaner, more sustainable cities.

As we continue to grow our retail footprint, we’re looking for an ambitious and commercially driven

Head of Retail Sales to lead our UK retail channel and drive the next phase of growth.

The Role

The Head of Retail Sales will be responsible for developing and executing PURE Electric’s UK retail sales strategy, driving revenue, market share and profitability across key retail accounts.

This is a highly commercial role, combining strategic account leadership with hands‑on execution.

You will own relationships with some of the UK’s largest retailers, ensuring exceptional sell‑in and sell‑through performance while identifying new opportunities to expand distribution and accelerate growth.

Working closely with Marketing, Operations, Supply Chain and Customer Experience teams, you will build strong retailer partnerships, deliver successful product launches, optimise channel performance and ensure PURE remains the leading premium brand in the category.

Success in this role will come from building strong partnerships, driving flawless execution and maintaining a relentless focus on sales growth, margin delivery and customer experience.

Key Responsibilities

• Retail Sales Strategy & Commercial Performance
• Develop and execute the UK retail sales strategy to deliver ambitious revenue, margin and market share targets.
• Own annual, quarterly and monthly retail sales plans across all major retail partners.
• Deliver sell‑in, sell‑through and profitability targets across the retail channel.
• Identify opportunities for growth through new product launches, category expansion and retailer development.
• Monitor channel performance and implement corrective actions to maximise commercial results.
• Key Account Leadership
• Build and maintain senior‑level relationships across major UK retail partners.
• Lead commercial negotiations, annual planning cycles and joint business plans.
• Act as the primary commercial contact for strategic retail accounts.
• Drive collaborative growth plans with retailers that increase both sales and brand visibility.
• Ensure exceptional account management standards and retailer satisfaction.
• Forecasting & Demand Planning
• Deliver accurate sales forecasts that support business planning and inventory management.
• Maintain a robust sales pipeline with clear visibility of opportunities, risks and actions.
• Work closely with Supply Chain and Operations teams to align stock availability with customer demand.
• Identify trends and proactively manage risks to sales performance.
• Product Launch Excellence
• Lead the retail execution of all new product launches.
• Partner with Marketing to develop best‑in‑class launch plans that drive retailer engagement and consumer demand.
• Ensure retailers have the tools, assets and training required to maximise launch success.
• Monitor launch performance and implement learnings to improve future activations.
• Channel Activation & Sell‑Through Growth
• Drive sell‑through performance through effective promotional planning, pricing strategies and retail activation.
• Implement a test‑and‑learn approach to identify the most effective sales and marketing initiatives.
• Improve in‑store and online execution through enhanced merchandising, product placement and point‑of‑sale activity.
• Work with retailer teams to increase product visibility and conversion.
• Retail Development & Market Expansion
• Identify, evaluate and secure new retail partnerships that align with PURE’s growth ambitions.
• Expand market coverage while protecting brand positioning and profitability.
• Develop strong business cases for new channel opportunities.
• Support entry into new categories, regions and retail formats where appropriate.
• Retail Training & Advocacy
• Develop retailer education programmes that increase product knowledge and sales performance.
• Equip retail colleagues with the tools and confidence to recommend PURE products.
• Create engagement and incentive initiatives that improve advocacy within retail partners.
• Operational Excellence
• Maintain healthy inventory levels across retail accounts.
• Collaborate with Customer Experience and Operations teams to resolve retailer issues quickly and effectively.
• Support warranty, returns and service processes to ensure a best‑in‑class retailer experience.
• Drive continuous improvement across commercial processes and reporting.

About You

You’ll be a commercially minded sales leader who thrives in a fast‑paced environment and enjoys building strong partnerships that deliver measurable results.

Experience

• Significant experience in senior retail sales, national account management or commercial leadership roles.
• Proven success managing major UK retail accounts.
• Strong track record of delivering revenue growth, market share gains and margin improvement.
• Experience working within consumer electronics, consumer goods, mobility, sporting goods or similar sectors is highly desirable.
• Experience leading new product launches through retail channels.
• Strong commercial negotiation and joint business planning experience.

Skills & Attributes

• Strategic thinker with a strong bias for execution.
• Highly analytical and data‑driven.
• Excellent forecasting and commercial planning capability.
• Strong stakeholder management and relationship‑building skills.
• Comfortable influencing cross‑functional teams.
• Entrepreneurial, resilient and self‑motivated.
• Passionate about delivering exceptional customer and retailer experiences.

What We Offer

• Competitive salary
• Uncapped performance‑related bonus opportunity
• Hybrid working model with flexibility and autonomy
• Travel allowance
• Ongoing professional development and career growth opportunities
• Employee discounts on PURE products
• The opportunity to play a key role in shaping the future of sustainable urban mobility
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