At a Glance
- Tasks: Lead retail sales strategy and drive growth for innovative electric scooters.
- Company: Join PURE Electric, a pioneer in sustainable urban transport.
- Benefits: Competitive salary, performance bonuses, hybrid work, and employee discounts.
- Other info: Dynamic role with opportunities for professional development and career growth.
- Why this job: Shape the future of urban mobility while building strong retail partnerships.
- Qualifications: Proven experience in retail sales and account management.
The predicted salary is between 60000 - 80000 £ per year.
Head of Retail Sales
Location
Bristol / London, UK (Hybrid)
Reports to
Managing Director, UK
Travel
- Regular UK travel to retailers, trade events and customer meetings
- About PURE Electric
PURE Electric is on a mission to change urban transport for good.
Founded in the UK in 2018, we design and develop award‑winning electric scooters that combine cutting‑edge technology, industry‑leading safety innovations, and premium design.
Our ambition is simple: to create the world’s most desirable electric mobility products and accelerate the transition to cleaner, more sustainable cities.
As we continue to grow our retail footprint, we’re looking for an ambitious and commercially driven
Head of Retail Sales to lead our UK retail channel and drive the next phase of growth.
The Role
The Head of Retail Sales will be responsible for developing and executing PURE Electric’s UK retail sales strategy, driving revenue, market share and profitability across key retail accounts.
This is a highly commercial role, combining strategic account leadership with hands‑on execution.
You will own relationships with some of the UK’s largest retailers, ensuring exceptional sell‑in and sell‑through performance while identifying new opportunities to expand distribution and accelerate growth.
Working closely with Marketing, Operations, Supply Chain and Customer Experience teams, you will build strong retailer partnerships, deliver successful product launches, optimise channel performance and ensure PURE remains the leading premium brand in the category.
Success in this role will come from building strong partnerships, driving flawless execution and maintaining a relentless focus on sales growth, margin delivery and customer experience.
Key Responsibilities
- Retail Sales Strategy & Commercial Performance
- Develop and execute the UK retail sales strategy to deliver ambitious revenue, margin and market share targets.
- Own annual, quarterly and monthly retail sales plans across all major retail partners.
- Deliver sell‑in, sell‑through and profitability targets across the retail channel.
- Identify opportunities for growth through new product launches, category expansion and retailer development.
- Monitor channel performance and implement corrective actions to maximise commercial results.
- Key Account Leadership
- Build and maintain senior‑level relationships across major UK retail partners.
- Lead commercial negotiations, annual planning cycles and joint business plans.
- Act as the primary commercial contact for strategic retail accounts.
- Drive collaborative growth plans with retailers that increase both sales and brand visibility.
- Ensure exceptional account management standards and retailer satisfaction.
- Forecasting & Demand Planning
- Deliver accurate sales forecasts that support business planning and inventory management.
- Maintain a robust sales pipeline with clear visibility of opportunities, risks and actions.
- Work closely with Supply Chain and Operations teams to align stock availability with customer demand.
- Identify trends and proactively manage risks to sales performance.
- Product Launch Excellence
- Lead the retail execution of all new product launches.
- Partner with Marketing to develop best‑in‑class launch plans that drive retailer engagement and consumer demand.
- Ensure retailers have the tools, assets and training required to maximise launch success.
- Monitor launch performance and implement learnings to improve future activations.
- Channel Activation & Sell‑Through Growth
- Drive sell‑through performance through effective promotional planning, pricing strategies and retail activation.
- Implement a test‑and‑learn approach to identify the most effective sales and marketing initiatives.
- Improve in‑store and online execution through enhanced merchandising, product placement and point‑of‑sale activity.
- Work with retailer teams to increase product visibility and conversion.
- Retail Development & Market Expansion
- Identify, evaluate and secure new retail partnerships that align with PURE’s growth ambitions.
- Expand market coverage while protecting brand positioning and profitability.
- Develop strong business cases for new channel opportunities.
- Support entry into new categories, regions and retail formats where appropriate.
- Retail Training & Advocacy
- Develop retailer education programmes that increase product knowledge and sales performance.
- Equip retail colleagues with the tools and confidence to recommend PURE products.
- Create engagement and incentive initiatives that improve advocacy within retail partners.
- Operational Excellence
- Maintain healthy inventory levels across retail accounts.
- Collaborate with Customer Experience and Operations teams to resolve retailer issues quickly and effectively.
- Support warranty, returns and service processes to ensure a best‑in‑class retailer experience.
- Drive continuous improvement across commercial processes and reporting.
About You
You’ll be a commercially minded sales leader who thrives in a fast‑paced environment and enjoys building strong partnerships that deliver measurable results.
Experience
- Significant experience in senior retail sales, national account management or commercial leadership roles.
- Proven success managing major UK retail accounts.
- Strong track record of delivering revenue growth, market share gains and margin improvement.
- Experience working within consumer electronics, consumer goods, mobility, sporting goods or similar sectors is highly desirable.
- Experience leading new product launches through retail channels.
- Strong commercial negotiation and joint business planning experience.
Skills & Attributes
- Strategic thinker with a strong bias for execution.
- Highly analytical and data‑driven.
- Excellent forecasting and commercial planning capability.
- Strong stakeholder management and relationship‑building skills.
- Comfortable influencing cross‑functional teams.
- Entrepreneurial, resilient and self‑motivated.
- Passionate about delivering exceptional customer and retailer experiences.
What We Offer
- Competitive salary
- Uncapped performance‑related bonus opportunity
- Hybrid working model with flexibility and autonomy
- Travel allowance
- Ongoing professional development and career growth opportunities
- Employee discounts on PURE products
- The opportunity to play a key role in shaping the future of sustainable urban mobility
- #J-18808-Ljbffr
Head of Retail Sales in Bristol employer: Pure Scooters Limited
At PURE Electric, we pride ourselves on being an exceptional employer that champions innovation and sustainability in urban transport. Our dynamic work culture fosters collaboration and creativity, offering employees the chance to grow professionally while making a meaningful impact in the electric mobility sector. With competitive salaries, uncapped bonuses, and a commitment to ongoing development, we empower our team members to thrive in a hybrid working environment across vibrant locations like Bristol and London.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Retail Sales in Bristol
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Pure Scooters Limited, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Pure Scooters Limited!
We think you need these skills to ace Head of Retail Sales in Bristol
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Pure Scooters Limited, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Pure Scooters Limited and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Pure Scooters Limited that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Pure Scooters Limited
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
