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- Tasks: Lead strategic marketing initiatives and develop impactful marketing plans.
- Company: Join a global business focused on driving growth and brand identity.
- Benefits: Enjoy remote/hybrid work options, competitive salary, and career progression opportunities.
- Why this job: Shape the future of key brands while working in a dynamic and engaging environment.
- Qualifications: Proven leadership in strategic marketing, preferably in manufacturing or FMCG sectors.
- Other info: Some travel across UK sites required; be part of a global committee.
The predicted salary is between 43200 - 72000 £ per year.
Location: Remote/hybrid working available - some travel across UK sites required.
Are you an inspirational and dynamic marketing leader with a proven track record of driving strategic growth and market share? We are seeking a highly experienced and commercially astute Strategic Head of Marketing. This is a pivotal role within a global business, offering significant influence and the opportunity to shape the future of key brands.
You will lead the development and execution of high-impact, evidence-based marketing strategies worldwide. Your primary focus will be strategic, expanding current marketing activities to drive market share gain, brand growth, and achieve the organisations long-term aspirations. You will play a key role in delivering on the business strategy and establishing strong product brand identities.
Key Responsibilities (Strategic Focus):
- Develop and lead long-term Strategic Marketing Plans in collaboration with the Senior Leadership Team (SLT) and commercial stakeholders.
- Establish a new customer insight framework to drive new insight creation and leverage data for volume growth.
- Lead brand development, positioning, and messaging to ensure consistent and differentiated market presence.
- Oversee strategic campaign planning and integrated marketing initiatives across digital and traditional channels.
- Drive targeted direct-to-customer demand generation and a B2B Strategic Key Account marketing strategy.
- Proactively manage potential product synergies and conflicts between key brands.
- Manage a significant marketing budget across strategic priorities and ensure cost efficiencies.
- Lead and develop a strong and engaged marketing team.
- Be a vocal advocate for the business vision and strategy, instrumental in driving employee engagement and a strong employee value proposition.
About You:
You will be an inspirational and dynamic leader with a strong business growth mindset and an insights-led approach. You possess excellent communication skills, a desire to help others, and the ability to see and translate the big picture. You are organised, efficient, and proactive, with a strong attention to detail. Experience in a similar strategic marketing leadership role within manufacturing, FMCG, B2B would be highly advantageous.
Your Profile will include:
- Strong leadership capabilities with experience managing and developing a marketing team.
- A track record of leveraging customer insights to inform strategy and drive commercial outcomes.
- Excellent collaboration skills, working effectively with sales, product, finance, and SLT.
- Budget management experience.
- A results-orientated approach with a deep understanding of business performance metrics.
- Comfortable operating as part of a global committee and aligning with international strategies.
Next Steps:
If you are a visionary marketing leader ready for a challenging and rewarding strategic role within a dynamic business, please apply in confidence. On offer is a market leading remuneration package with clear opportunities for progression in a rapidly expanding business.
Head of Strategic Marketing employer: Pure Resourcing Solutions Limited
Contact Detail:
Pure Resourcing Solutions Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Strategic Marketing
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in strategic roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in strategic marketing.
✨Tip Number 2
Research StudySmarter's current marketing strategies and campaigns. Understanding our approach will not only help you align your vision with ours but also allow you to present tailored ideas during discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led marketing teams and driven growth in previous roles. Highlighting your leadership style and results will demonstrate your fit for this pivotal position.
✨Tip Number 4
Familiarise yourself with the latest tools and technologies used in strategic marketing. Being knowledgeable about data analytics and customer insight frameworks will show that you're ready to take on the challenges of this role.
We think you need these skills to ace Head of Strategic Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience and strategic marketing skills. Focus on quantifiable achievements that demonstrate your ability to drive growth and market share.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for strategic marketing and your understanding of the company's vision. Use specific examples from your past roles to illustrate how you can contribute to their goals.
Showcase Relevant Experience: In your application, emphasise any experience you have in managing marketing teams, budget management, and leveraging customer insights. This will align your profile with the key responsibilities outlined in the job description.
Highlight Collaboration Skills: Since the role requires working closely with various stakeholders, make sure to mention your collaboration skills. Provide examples of successful cross-functional projects you've led or contributed to in the past.
How to prepare for a job interview at Pure Resourcing Solutions Limited
✨Showcase Your Strategic Vision
As a Head of Strategic Marketing, it's crucial to demonstrate your ability to think long-term. Prepare to discuss your previous experiences in developing and executing strategic marketing plans, and how these have led to measurable growth and brand success.
✨Highlight Your Leadership Skills
This role requires strong leadership capabilities. Be ready to share examples of how you've successfully managed and developed marketing teams, fostering an environment of collaboration and innovation.
✨Emphasise Data-Driven Decision Making
Given the focus on leveraging customer insights, come prepared with examples of how you've used data to inform marketing strategies. Discuss specific metrics you tracked and how they influenced your decisions.
✨Demonstrate Cross-Functional Collaboration
Collaboration with various departments is key in this role. Prepare to talk about your experiences working with sales, product, and finance teams, and how you ensured alignment with overall business strategies.
