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- Tasks: Lead strategic marketing initiatives and develop impactful marketing strategies globally.
- Company: Join a dynamic global business focused on growth and brand development.
- Benefits: Enjoy remote/hybrid working options and a competitive salary with progression opportunities.
- Why this job: Shape the future of key brands while driving market share in an inspiring environment.
- Qualifications: Proven leadership in strategic marketing, preferably in manufacturing or FMCG sectors.
- Other info: Some travel across UK sites required; be part of a global committee.
The predicted salary is between 43200 - 72000 £ per year.
Location: Peterborough with remote/hybrid working available - some travel across UK sites required.
Are you an inspirational and dynamic marketing leader with a proven track record of driving strategic growth and market share? We are seeking a highly experienced and commercially astute Strategic Head of Marketing. This is a pivotal role within a global business, offering significant influence and the opportunity to shape the future of key brands.
You will lead the development and execution of high-impact, evidence-based marketing strategies worldwide. Your primary focus will be strategic, expanding current marketing activities to drive market share gain, brand growth, and achieve the organisations long-term aspirations. You will play a key role in delivering on the business strategy and establishing strong product brand identities.
Key Responsibilities (Strategic Focus):- Develop and lead long-term Strategic Marketing Plans in collaboration with the Senior Leadership Team (SLT) and commercial stakeholders.
- Establish a new customer insight framework to drive new insight creation and leverage data for volume growth.
- Lead brand development, positioning, and messaging to ensure consistent and differentiated market presence.
- Oversee strategic campaign planning and integrated marketing initiatives across digital and traditional channels.
- Drive targeted direct-to-customer demand generation and a B2B Strategic Key Account marketing strategy.
- Proactively manage potential product synergies and conflicts between key brands.
- Manage a significant marketing budget across strategic priorities and ensure cost efficiencies.
- Lead and develop a strong and engaged marketing team.
- Be a vocal advocate for the business vision and strategy, instrumental in driving employee engagement and a strong employee value proposition.
You will be an inspirational and dynamic leader with a strong business growth mindset and an insights-led approach. You possess excellent communication skills, a desire to help others, and the ability to see and translate the big picture. You are organised, efficient, and proactive, with a strong attention to detail. Experience in a similar strategic marketing leadership role within manufacturing, FMCG, B2B would be highly advantageous.
Your Profile will include:- Strong leadership capabilities with experience managing and developing a marketing team.
- A track record of leveraging customer insights to inform strategy and drive commercial outcomes.
- Excellent collaboration skills, working effectively with sales, product, finance, and SLT.
- Budget management experience.
- A results-orientated approach with a deep understanding of business performance metrics.
- Comfortable operating as part of a global committee and aligning with international strategies.
If you are a visionary marketing leader ready for a challenging and rewarding strategic role within a dynamic business, please apply in confidence. On offer is a market leading remuneration package with clear opportunities for progression in a rapidly expanding business.
Head of Strategic Marketing employer: Pure Resourcing Solutions Limited
Contact Detail:
Pure Resourcing Solutions Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Strategic Marketing
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in strategic roles within manufacturing or FMCG. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Research StudySmarter's current marketing strategies and campaigns. Understanding our approach will help you tailor your discussions during interviews and demonstrate how your vision aligns with our goals.
✨Tip Number 3
Prepare to discuss specific examples of how you've leveraged customer insights to drive strategic growth in previous roles. Highlighting measurable outcomes will showcase your ability to deliver results.
✨Tip Number 4
Familiarise yourself with the key brands and products we offer at StudySmarter. Being knowledgeable about our offerings will allow you to speak confidently about how you can enhance brand positioning and market presence.
We think you need these skills to ace Head of Strategic Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience and strategic marketing achievements. Use specific examples that demonstrate your ability to drive growth and manage teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for strategic marketing and how your vision aligns with the company's goals. Mention your experience in developing marketing strategies and leading teams, and how you can contribute to their success.
Showcase Relevant Experience: When detailing your work history, focus on roles that involved strategic planning, budget management, and collaboration with senior leadership. Highlight any experience in B2B or FMCG sectors, as this is particularly relevant.
Demonstrate Insight-Driven Decision Making: Provide examples of how you've used customer insights to inform marketing strategies. This could include data analysis, market research, or successful campaigns that resulted from leveraging insights.
How to prepare for a job interview at Pure Resourcing Solutions Limited
✨Showcase Your Strategic Vision
Prepare to discuss your long-term strategic marketing plans and how they align with the company's goals. Be ready to share examples of how you've successfully driven market share and brand growth in previous roles.
✨Demonstrate Leadership Skills
Highlight your experience in managing and developing marketing teams. Share specific instances where you have inspired your team to achieve significant results, and explain your approach to fostering collaboration across departments.
✨Leverage Customer Insights
Be prepared to discuss how you have used customer insights to inform your marketing strategies. Provide examples of how data-driven decisions have led to successful campaigns or product positioning in your past roles.
✨Budget Management Experience
Discuss your experience in managing marketing budgets effectively. Be ready to explain how you ensure cost efficiencies while achieving strategic priorities, and provide examples of how you've maximised ROI on marketing initiatives.
