Marketing Executive
Pure Padel UK
Reports to: Head of Marketing
Works closely with: Head of Brand & Content, club managers, wider team
Location: 44 Hale Road, Westgate House, Altrincham, with regular travel to our clubs across the UK
Salary: £33,000 - £35,000 PA
Contract: Full-time, permanent
About us
Pure Padel UK is building the country's leading network of padel clubs. We have 10 clubs open across England and around 10 more planned for 2027. Every club needs a full marketing push behind it, from first announcement to a busy court on day one. Marketing sits at the centre of that: it fills courts, builds community and turns each club into a local fixture rather than just another venue.
The role
This is a hands-on execution role. Our Head of Brand & Content sets the plan, the content calendar and the creative ideas. You make it happen: building, writing, filming, editing, sending and posting, every week, across every club.
You’ll work day to day with the Head of Brand & Content and report to the Head of Marketing. It's a small team, so you’ll get real ownership of your channels quickly.
The role isn’t solely desk-bound. You’ll regularly work from our clubs, capturing content, supporting launches and local activity, and getting to know the club teams and members you’re marketing to. Travel between sites is part of the job, so flexibility on location is essential.
Social and content
- Own the Pure Padel UK TikTok: ideas, filming, editing, posting and growing the account
- Deliver Instagram content against the content calendar
- Film and edit short-form content on site at our clubs
- Assist with content for new site launch campaigns, from first announcement through to opening day
- Manage our LinkedIn page: write, publish and keep it active
- Write and publish blog posts for our website
- Source influencers and make first contact, then hand over to the Head of Brand & Content for briefing and delivery
- Handle community management across channels
Email and targeted campaigns
- Build and send a weekly newsletter for every club, designed to drive bookings, memberships and F&B revenue
- Build and send estate-wide newsletters
- Turn around targeted ad hoc campaigns at short notice, e.g. a Christmas party push, a membership drive at one club or filling quiet off-peak courts
- Segment audiences using booking and membership data and executing on our CRM
- Test subject lines, send times and offers, and report on what actually drove revenue
Brand and design
- Make quick edits and resize assets in Adobe and Canva, following our brand guidelines
- Brief and liaise with our graphic designers to get the right on-brand assets, on time
- Act as a brand guardian: check every email, post and asset is on-brand before it goes out
AI and automation
- Use AI tools day to day to work faster and smarter: drafting, research, editing, reporting and idea generation
- Help build and run marketing automations, from email journeys to reporting and workflow shortcuts, as we roll automation out across the business
- Know where AI adds value and where it doesn't. Everything we put out should feel human, on-brand and genuinely Pure Padel, never generic AI content
Budget, reporting and delivery
- Manage campaign spend against budget, keeping spend tracking accurate and up to date
- Produce the monthly marketing reporting pack, covering email revenue, engagement, social growth and spend
- Track deliverables against the content and campaign calendars and flag anything at risk early
What we're looking for
- 1-3 years' experience in a hands-on marketing role (agency or in-house)
- Proven experience working in a CRM and building email campaigns in Klaviyo, Mailchimp or similar, with results you can show
- Can shoot and edit short-form video (CapCut or similar) and knows what works on TikTok
- Comfortable in Adobe (Photoshop) and Canva for quick edits and resizing, and confident briefing designers
- Forward-thinking and AI-savvy. You already use tools like ChatGPT, Claude or Canva AI in your work, you're curious about what's next, and you have the taste to know when something reads like AI slop
- A confident writer who can adapt tone for a newsletter, a blog post, a LinkedIn post and a caption
- Quick turnaround: you can go from brief to live campaign in a day or two
- Disciplined with budgets: you keep spend on track and know where every pound has gone
- Genuinely organised, juggling multiple clubs and deadlines without dropping anything
- Numerate and comfortable with spreadsheets: you can say what a report means, not just what it says
- A sharp eye for detail and brand consistency
- Proactive by default. In a team this size, the people who do well spot the gap and fill it
Nice to have
- Marketing experience in a multi-site business, or in hospitality, fitness, leisure or membership
- Familiarity with booking platforms such as Playtomic
- Experience with paid social campaigns
- An interest in padel, racket sports or sport generally. You don't need to play, but it helps to care
#J-18808-Ljbffr
Marketing Executive in Trafford employer: Pure Padel
At Pure Padel, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters community and personal growth. As a Club Manager in Glasgow, you will not only lead a passionate team but also have the opportunity to shape the club's culture while enjoying benefits like discounted padel and food, alongside a clear progression path within our rapidly expanding organisation. Join us in creating welcoming spaces where sport and community thrive, and be part of our exciting journey as we grow across the UK.
