At a Glance
- Tasks: Lead PPC activation for UK & US accounts, driving cost-effective joiners.
- Company: Join PureGym, the UK's No.1 gym operator with a diverse and inclusive culture.
- Benefits: Free gym membership, hybrid working, healthcare, life insurance, and 25 days annual leave.
- Other info: Be part of a mission to make fitness accessible for everyone, everywhere.
- Why this job: Combine your passion for fitness with PPC expertise in a fast-paced environment.
- Qualifications: 1 year of PPC experience and familiarity with Google Ads and analytics tools.
The predicted salary is between 30000 - 42000 £ per year.
The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 700+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture.
We offer:
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Leeds. Hybrid working (2-3 days per week at the office)
Type: Full Time
Contract type: Permanent
We are looking for a PPC Executive to join our Performance Marketing Team, based in Leeds! The PPC Executive will lead on activation for our UK & US PPC accounts, driving cost effective joiners across paid search, demand gen and PMAX.
This role will be joining an existing team of 2, also working across PPC, and joining a wider, larger Performance Marketing function who aim to drive and inspire as many people as possible to join our gyms around the world. This is a fantastic opportunity for someone with a keen interest in health and fitness, who is looking to build on their PPC experience, to join a fast-paced and fast-growing environment.
Key duties will include:
- Taking ownership of activation for our UK and US PPC accounts
- Supporting wider PPC team on daily performance across all group accounts in line with joiner, spend and CPA targets
- Regularly leveraging data-driven insights and share with wider PPC team on how we should implement optimisations and split investment across campaigns/creative
- Having an analytical approach to suggest improvements and testing in line with each account’s development roadmap
- Liaising as required with internal teams on budgets, creative, offer management & account development
- Developing and maximising relationships with external partners and suppliers to ensure PureGym Group activity is following latest industry best practice
- Working closely with the Digital Marketing Analyst team to implement tracking and reporting requirements
- Continually seeking to test and learn, and engaging in various forms of iterative testing to drive performance improvements across all business units
- Keeping up to date with wider industry trends and developments, bringing fresh ideas and thinking to the business to develop long and short-term planning
The Person
We’re looking for someone with PPC account optimisation and budget management experience. You don’t necessarily need to have worked in the Health and Fitness sector, but an interest to is essential. You’ll also need to demonstrate that you:
- Have at least 1 year experience in paid search
- Have experience of managing through platforms such as Google ads, SA360 & Microsoft ads
- Have knowledge/experience using GA4, Looker Studio & PowerBI
- Take ownership for performance and ensures that all targets are met
- Have analytical skills, capable of manipulating datasets & problem solving
- Have proven time management & organisational skills with strong attention to detail
- Have excellent verbal and written communication skills
- Are commercially aware and use knowledge and experience to drive success of PureGym
- Can liaise and work closely with other departments and third-party stakeholders
- Can manage numerous projects effectively
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
PPC Executive in Leeds employer: Pure Gym Limited
PureGym is an exceptional employer, offering a vibrant and inclusive work culture in Leeds, where diversity is celebrated and every employee is valued. With benefits like free gym membership, hybrid working options, and extensive learning resources, we empower our team to thrive both personally and professionally. Join us in our mission to make fitness accessible to all while enjoying a supportive environment that fosters growth and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Executive in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pure Gym Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pure Gym Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pure Gym Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pure Gym Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Executive in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pure Gym Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pure Gym Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pure Gym Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pure Gym Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pure Gym Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pure Gym Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
