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- Tasks: Lead marketing analytics to optimise PureGym's marketing strategies and track performance.
- Company: Join the UK's No.1 gym operator, committed to diversity and employee excellence.
- Benefits: Enjoy free gym membership, hybrid working, healthcare, and generous leave policies.
- Why this job: Make a real impact on marketing strategies in a fast-paced, dynamic environment.
- Qualifications: Experience in digital marketing analytics and strong numerical skills required.
- Other info: Be part of a diverse team dedicated to bringing affordable fitness to everyone.
The predicted salary is between 36000 - 60000 £ per year.
The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture.
We offer:
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Leeds (2 days in the office)
Type: Full Time
Contract type: Permanent
Application: Closing date Sunday 8th February (early applications encouraged)
We are looking for a Head of Marketing Analytics to join the Digital Marketing team. This role will lead on marketing analytics for the PureGym Group (UK, Denmark, Switzerland and the US), working closely with channel marketing and commercial finance teams to track and understand effectiveness of all marketing activity – both digital and ATL – informing where and how we invest to maximise volume of new members. There will also be line management of a Digital Marketing Analyst.
Key duties will include:
- Accurately track and report back on the performance of marketing activity, working closely with channel specialists to understand effectiveness of activity vs. KPIs
- Develop internal reporting capabilities, clearly consolidating marketing data into a single suite of reports to inform investment decisions.
- Communicate complex marketing datasets to a broad range of stakeholders, providing key recommendations to drive action
- Produce the relevant weekly and monthly reports to communicate the performance of UK digital marketing activity back to the wider business
- Support channel teams in delivering structured testing plans, helping define hypotheses and measuring their success
- Lead on usage and implementation of MMM and MTA tools - giving a broader understanding of marketing performance
- Continue to help evolve our marketing strategies, looking at new ways to target our audiences, including leveraging 1st party data for use within digital marketing campaigns
- Work with agency partners, as well as our in-house development and Insight & Analytics teams to improve our marketing analytics capability, ensuring we have the data we need to inform strategy
- Closely monitor market trends using tools such as Similarweb to track PureGym’s performance in the context of key competitors and the wider market
The Person
- Experience in a similar role or previous experience activating and managing digital marketing campaigns
- Has excellent numerical and analytical skills and able to interpret data to inform digital strategy
- Has excellent working knowledge of Google Analytics and other analytical tools
- Highly confident preparing reports in Excel with experience of using data visualisation software such as PowerBI, Looker Studio or Tableau
- Has a good understanding of digital channels, including PPC, SEO, programmatic display and paid social. Familiar with Google Search Ads 360, Meta Business Manager and other marketing platforms
- Is commercially aware and uses knowledge and experience to drive success of PureGym
- Can effectively build strong working relationships and networks to enable success, both within PureGym and with agency partners
- Has excellent communication, organisational and time management skills
- Takes ownership for performance and ensures that all targets are met
- Ambitious, driven and looking for a career in a fast-paced environment
- Has the ability to manage numerous projects whilst remaining calm
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
Head of Marketing Analytics in Leeds employer: Pure Gym Limited
Contact Detail:
Pure Gym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Analytics in Leeds
✨Tip Number 1
Network like a pro! Reach out to current employees at PureGym on LinkedIn or other platforms. Ask them about their experiences and any tips they might have for your application process. It’s all about making connections!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into PureGym's marketing strategies and recent campaigns. Show us you’re not just another candidate, but someone who’s genuinely interested in what we do.
✨Tip Number 3
Practice your data storytelling skills! You’ll need to communicate complex datasets clearly, so get comfortable explaining your past projects and how you’ve used analytics to drive decisions. We want to see your analytical prowess!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the PureGym family. Let’s get you on board!
We think you need these skills to ace Head of Marketing Analytics in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing Analytics role. Highlight your experience with digital marketing campaigns and analytics tools, as this will show us you’re a perfect fit for the position.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about marketing analytics and how your skills align with our goals at PureGym. Be sure to mention any relevant achievements that demonstrate your analytical prowess!
Showcase Your Data Skills: Since this role involves a lot of data interpretation, make sure to showcase your numerical and analytical skills in your application. Mention specific tools like Google Analytics or PowerBI that you’ve used to drive marketing success.
Apply Early!: Don’t wait until the last minute to submit your application! We review applications on a rolling basis, so applying early gives you a better chance to stand out. Head over to our website and get your application in!
How to prepare for a job interview at Pure Gym Limited
✨Know Your Numbers
As the Head of Marketing Analytics, you'll need to demonstrate your numerical and analytical skills. Brush up on key metrics related to digital marketing campaigns and be ready to discuss how you've used data to inform strategies in previous roles.
✨Master the Tools
Familiarity with Google Analytics and data visualisation tools like PowerBI or Tableau is crucial. Make sure you can talk confidently about your experience with these tools and how you've leveraged them to track performance and drive decisions.
✨Communicate Clearly
You'll be communicating complex datasets to various stakeholders, so practice explaining your past projects in simple terms. Think about how you can present your findings in a way that highlights actionable insights for the team.
✨Stay Ahead of Trends
Research current market trends and competitors using tools like Similarweb. Be prepared to discuss how you've monitored market performance in the past and how you would apply this knowledge to PureGym's marketing strategies.