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For Companies At a Glance
- Tasks: Create engaging content to inspire a healthier nation and strengthen our brand.
- Company: Join PureGym, the UK's No.1 gym operator with a diverse and inclusive culture.
- Benefits: Enjoy free gym membership, hybrid working, healthcare, and 25 days annual leave.
- Why this job: Make a real impact in health and fitness while developing your content marketing skills.
- Qualifications: 2 years of content marketing experience and a passion for health and fitness.
- Other info: Dynamic team environment with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600 gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture.
We offer:
- Free nationwide gym membership for you
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Leeds (2-3 days in the office)
Type: Full Time and permanent
Application: Closing date Monday 15th December. Candidates will be contacted pre-Christmas for interviews in the New Year.
We are looking for a Content Manager to join the Brand team within our Marketing division. This role is responsible for supporting content creation aligned with our group content strategy across core channels, with the aim of inspiring a healthier nation and building brand strength across our three core countries (UK, Switzerland and Denmark).
Key duties will include:
- Support the Senior Content Manager to create content aligned with the group content marketing strategy to inspire a healthier nation, build our brand and support acquisition and retention goals.
- Help to research content opportunities to support low-confidence gym users and engage growth audiences to build healthy habits.
- Utilising key content channels and wider marketing functions such as CRM, App, SEO, Digital and Local Marketing.
- Work closely with the Senior Content Manager and DK social and content manager to bring the content strategy to life with detailed channel content plans, localised for all Group markets.
- Create detailed content briefs and work closely with creative studio team to ensure briefs, pre-production and post-production deliverables are aligned with our strategic content vision.
- Organise and manage end-to-end creative content shoots, either with our internal video team or external content suppliers.
- Create engaging and educational creative blog content that is well researched or supported through expert contributions, to maintain our presence as a voice of authority in the health and fitness space.
- Collaborate with the Senior Brand Marketing Manager and the group campaign team to activate and amplify brand campaigns and key brand moments through core content channels.
- Report and analyse monthly performance of content projects and campaigns against KPIs on all our key content channels.
The Person
- 2 years’ experience in content marketing, with a track record of creating engaging content that drives engagement.
- Have a good understanding of how content can play a key role in all stages of the marketing funnel to target different audiences.
- Passionate about health and fitness with a drive to make a difference to people’s lives through content.
- Have experience delivering content volume at scale across multiple projects and campaigns, with excellent organisational skills and time management.
- Experience managing content production/adaptations across multiple territories and languages is desirable, but not essential.
- Experience writing detailed content briefs and working closely with a creative production team to bring content projects to life.
- Attention to detail and an eye for what good content looks like.
- Great knowledge of current and emerging content channels, and a good understanding of how content can be natively optimised.
- A particular interest in YouTube content is desirable.
- Have an analytical mindset, with experience reporting on the effectiveness of content and social performance.
- Ability to work cross-functionally - collaborating with various teams and stakeholders on content projects.
- Experience writing educational and creative blog content.
- Knowledge of SEO is desirable, but not essential.
- Experience editing content and using editing software is desirable, but not essential.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
Content Manager in Leeds employer: Pure Gym Limited
Contact Detail:
Pure Gym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager in Leeds
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those already at PureGym. A friendly chat can go a long way, and who knows, they might even put in a good word for you!
✨Tip Number 2
Show off your passion for health and fitness! When you get that interview, make sure to share your personal experiences and how they align with PureGym's mission. Authenticity is key, and it’ll help you stand out.
✨Tip Number 3
Prepare to discuss your content creation process. Be ready to share examples of your work and how you've driven engagement in past roles. This will show that you know your stuff and can hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the PureGym family. Let’s get you that Content Manager role!
We think you need these skills to ace Content Manager in Leeds
Some tips for your application 🫡
Show Your Passion for Health and Fitness: When you're writing your application, let your enthusiasm for health and fitness shine through! We want to see how you can inspire others to lead healthier lives, so share any personal experiences or projects that reflect this passion.
Tailor Your Content Experience: Make sure to highlight your content marketing experience in a way that aligns with our goals. Talk about specific projects where you've created engaging content that drove results, especially if it relates to different audiences or channels.
Be Organised and Detail-Oriented: We love a good planner! In your application, mention how you manage multiple projects and keep everything on track. Share examples of how your attention to detail has made a difference in your previous roles.
Apply Through Our Website: Don't forget to submit your application through our website! It's the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join the PureGym family!
How to prepare for a job interview at Pure Gym Limited
✨Know Your Content Inside Out
Before the interview, dive deep into PureGym's content strategy and recent campaigns. Familiarise yourself with their tone of voice and the type of content they produce. This will not only show your enthusiasm but also help you discuss how your experience aligns with their goals.
✨Showcase Your Passion for Health and Fitness
Since the role is all about inspiring a healthier nation, be prepared to share your personal connection to health and fitness. Whether it's a story about your gym journey or how you've helped others, this passion can set you apart from other candidates.
✨Prepare for Content Creation Scenarios
Think of specific examples where you've successfully created engaging content. Be ready to discuss your process, from brainstorming ideas to executing them. Highlight any experience you have with managing content across different channels, especially if it relates to the gym or fitness industry.
✨Demonstrate Your Analytical Skills
PureGym values data-driven decisions, so come prepared to talk about how you've measured the success of your content in the past. Discuss any KPIs you've tracked and how you've used that data to improve future projects. This will show that you understand the importance of analytics in content marketing.
